CertifiKid Update | Shark Tank Season 10

CertifiKid, a website that offers visitors discounts for family-friendly activities, was founded by Jamie Ratner and is currently managed by herself and her husband Brian Ratner. They came onto Shark Tank to seek an investment of $600,000 for just 8% equity. It’s always challenging for entrepreneurs to come onto the show and ask for such a large amount of money, while only offering a small amount of company equity. This appears to be another one of those situations at first sight, but let’s see if Jamie and Brian were able to secure a deal before we take a look at our CertifiKid update.

Shark Tank CertifiKid Update

CertifiKid Update

  • Entrepreneurs: Jamie Ratner and Brian Ratner
  • Business: Family Activities for Kids
  • Ask: $600,000 for 8% equity
  • Result: $600,000 for 19% equity
  • Sharks: Kevin O’Leary

The company’s platform supports a few major cities across North America. Those cities include Seattle, Los Angeles, Chicago, Washington D.C., and Atlanta. CertifiKid partners with a wide variety of outdoor companies and amenities that are specifically designed for family adventures and ideal for kids. CertifiKid collects a small referral fee when a customer makes a purchase through their platform and this is the primary way that they make their money.

Brian told the sharks that they are expected to net a $700,000 profit on $5 million in gross revenue sales during the current calendar year. The sharks were very excited to hear about these sales numbers, but they were still wondering if it was too good to be true.

Over the years since launching in 2010, CertifiKid managed to earn a ton of newsletter subscribers and sends out updates nearly each day. This is the company’s primary method to market and keeps people engaged, but Brian believes that securing a $600,000 investment from the sharks could boost sales and improve their marketing capabilities to ultimately bring in more subscribers and customers.

After receiving very different offers from Daymond John, Kevin O’Leary, and Barbara Corcoran, it was time for Jamie and Brian to make a final decision. They ultimately agreed to a deal with Kevin for $600,000 in exchange for 19% equity. Let’s see how the company is doing now with our CertifiKid update.

It turns out that Kevin and CertifiKid finalized their deal and the company has used some of the money to expand to new regions across the United States. Due to the nature of the COVID-19 pandemic, the company was forced to be put on hold until the pandemic was over.

They recently re-opened and started up their platform and website once again. It appears that Kevin has made a reasonable amount of his money back, while Jamie and Brian have successfully grown their business and re-established themselves by generating millions of dollars in revenue in 2021.

You can find the other company updates from Season 10 Episode 18 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.

Website | + posts

Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!