The Magic 5 Custom Goggles Update | Shark Tank Season 13
Swimming goggles can be uncomfortable. They never fit, and they might leak or fall off while you’re swimming. Bo Haaber and Rasmus Barfred have created new technology: a scanning algorithm that allows them to create custom swimming goggles that fit your face perfectly. Will the sharks swim right into a deal with The Magic 5? Keep reading our
If you’re short on time, here’s a quick overview of what happened to The Magic 5 after
Bo Haaber and Rasmus Barfred appeared on
| Shark: | Result: |
| Robert Herjavec | Accepted deal for $500,000 for 5% |
| Kevin O’Leary and Nirav Tolia | $500,000 for 5% equity, plus a $3/unit royalty until $1.5 million is repaid |
| Lori Greiner | $500,000 for 6% equity |
| Mark Cuban | $500,000 for 7.5% equity |
Shark Tank Magic 5 Update
- Entrepreneurs: Bo Haaber and Rasmus Barfred
- Business: Custom swim goggles
- Ask: $500,000 for 2.5% equity
- Result: $1 million for 6.5% equity
- Shark: Robert Herjavec
Bo Haaber and Rasmus Barfred are triathletes themselves, and they’ve struggled for years with goggles that don’t fit their faces. They decided to create The Magic 5, a custom scanning app that uses technology to create swimming goggles that perfectly fit your face.
Perfect for both indoor and outdoor swimming in general, and sunny days in particular. The SMOKE tint in the glass makes sure that you are well protected against the sun while at the same time providing a clear view in both indoor and outdoor conditions.
It’s a genius idea, and one that makes perfect sense: if you have prescription glasses, why not custom goggles?
The sharks are impressed with The Magic 5 as a company, but the valuation makes them laugh. It’s rare that people come onto
However, Bo and Rasmus explain that since they opened in 2018, they have gained 40,000 customers, including some of the best athletes in the world. Their lifetime revenue is $3 million, with $1.5 million coming in in the first half of 2021. This company is going places.
When asked, they reveal that the goggles sell for $55 retail. They cost $14 to make, but customer acquisition is $24.
When the numbers are all said and done, the sharks begin a vicious bidding war over investing in the custom goggle company. It’s a proven model and the market for it is huge, as the entrepreneurs explain.
Mark Cuban makes the first offer, right out of the gate. He offers the $500,000 that the entrepreneurs asked for, but he wants 7.5% equity in the company.
Before they can react to his offer, Kevin O’Leary and guest shark Nirav Tolia make a combined offer. They will give $500,000 for 5% equity, plus a royalty of $3 a unit until they regain $1.5 million. They have the technology expertise and the marketing experience, so it seems like a good match.
Robert Herjavec, on the other hand, offers $500,000 for 5% with no royalty. He says that he simply knows the market, as his daughter was a swimmer for years.
On the other hand, Lori Greiner thinks they have most of it figured out. They just need to “blitz the market,” and that’s something she happens to be good at. She wants to go in with Robert or Mark for a combined offer. Mark refuses.
Robert is happy to go in with Lori, but they’re trying to figure out how they might split the 5% equity he offered. Kevin senses that the waters are getting choppy, so he reduces his deal with guest shark Nirav Tolia to only 4% equity, but keeps the royalty.
Lori and Robert decide to up their deal, asking for 6% equity for the $500,000. The entrepreneurs are clearly overwhelmed with offers, and they aren’t sure which of the sharky deals to choose. All are great choices for their company.
While they decide, Robert decides to drop a bombshell. He really wants to get the deal, so he offers a solo deal of $1 million for 6.5% equity. The entrepreneurs take this without hesitation. What a bidding war! Keep reading our Magic 5 update to find out if Robert regrets this huge investment.
It looks like The Magic 5 is doing well after
During
The deal got even sweeter after the episode aired, as Mark Cuban joined Robert in the deal! Together, they are helping Bo and Rasmus reach new customers and expand the product line. Currently, they are working on products for VR headsets and bikes, and have partnered with Canyon Bikes.
We were able to catch up with Rasmus for an exclusive The Magic 5 update. He told us, “We’re proud that our product is represented through Olympic swimmers and triathletes. In July 2023, the goggles were worn at the World Championship of Swimming.”
Further, he shared that they’ve been able to open up production and operations in Copenhagen, Denmark. This allows them to “service our customers quicker taking lead times from ~20 days fulfillment for European customers down to 5-7 days.
The future looks very bright for Bo and Rasmus! If we get more news on a The Magic 5 update, we will let you know!
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!