Butter Cloth Men’s Shirts Update | Shark Tank Season 10

Entrepreneurs Danh Tran, and Gary Falkenburg, pitched their clothing company during Shark Tank Season 10. Butter Cloth is what they call, the “world’s most comfortable shirt.” Will the sharks believe the claim? Find out in our Butter Cloth update!

If you’re short on time, here’s a quick overview of what happened to Butter Cloth after Shark Tank!

Danh Tran and Gary Falkenburg appeared on Shark Tank Season 10, and made a deal with Robert Herjavec for $250,000, and 25% equity in their company. In terms of Butter Cloth update, the company is still in business, and makes around $5 million in annual revenue.

Shark: Result:
Robert Herjavec  Accepted deal for $250,000 for 25% equity
Mark Cuban No offer
Charles Barkley No offer
Kevin O’Leary  No offer
Lori Greiner  No offer

Shark Tank Butter Cloth Update

Butter Cloth update

  • Entrepreneurs: Danh Tran and Gary Falkenburg
  • Business: Clothing shirts for men
  • Ask:  $250,000 for 10% equity
  • Result: $250,000 for 25% equity
  • Shark  Robert Herjavec

Danh Tran, and his business partner, Gary Falkenburg, brought their super soft, Butter Cloth shirt to Shark Tank Season 10, Episode 4. Danh says that he alway hated wearing dress shirts, because they were stiff and scratchy, which is why he created the Butter Cloth line.

Butter Cloth is made out of all-natural, sustainable, long-fiber cotton. To prove this, they bring in their very own ‘long-fiber cotton scientist’, Metta World Peace, to give a demonstration.

As he dunks a basketball, it’s his job to make sure that every Butter Cloth shirt maintains a 6-point stretch, and breathability.

At this point in the pitch, Kevin O’Leary wants to know to know how the three men got together for this project. It turns out that both Metta and Gary have backgrounds in marketing.

In terms of Danh’s story, he grew up in Vietnam, where his parents ran a tailoring shop. He began making clothes at aged 10, and became passionate about fashion.

However, his parents told him to instead become a lawyer or a doctor, so he could earn a better living. Despite this, he worked hard to follow his dreams, go to fashion school, and then worked in the fashion industry.

After passing out samples to each of the sharks, the duo started answering questions about the shirt’s design materials, and logistical aspects of the brand. Dahn discussed the price points for his shirts, mostly selling them for around $100, exclusively online.

However, the customer acquisition cost is a bit steep, at $40 per customer. That said, the sharks seemed pleased to hear that it only costs around $20 to make one of these high-quality shirts, allowing for them to have reasonable margins.

After only selling the shirts for seven months, they had already sold more than $500,000 and claimed that they were projected to continue expanding and growing. Further, Danh invested $240,000 of his own money. He’s put everything he has into the company.

Robert Herjavec asks what the investment would be for. Gary says much of it will go into inventory, although they also need someone to advise them.

Due to excessive customer acquisition costs that are taking up most of their profit margin, Kevin decided to drop out.

Mark Cuban thinks the investment should go into advertising instead of inventory, so for that reason he is also out.

Lori Greiner also decided to drop out instead of making them an offer. She said she’s already invested in her own clothing line, and doesn’t want to take on another similar project.

Guest shark Charles Barkley was quick to drop out also. Ultimately it wasn’t an investment that interested him, especially being fashion related.

This left Robert, and he actually decided to make them an offer of $250,000 for 25% equity in the company. Danh counters Robert with 20%, but Robert says no.

Danh finally decided to accept Robert’s offer and seemed happy to do so. Let’s now take a look at the Butter Cloth update and truly see how the company is doing after Shark Tank.

We have great news to share in our Butter Cloth update. The company is currently estimated to be bringing in more than $5 million per year, so they’re doing great!

They’ve also expanded their product line, now offering women’s shirts, men’s sweaters, outerwear, and underwear.

You can checkout their products on the Butter Cloth website.

If we learn anything new about Butter Cloth, we will certainly let you know. In the meantime, you can checkout our other company updates from Season 10 Episode 4, by following the links below!

For even more on companies and products, be sure to stop by our Season 10 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!