Card.io Update

Card.io Update | Shark Tank Season 16

ByAndrew Smith

Cardio workouts can often feel repetitive and boring, making it hard for people to stay motivated. To tackle this issue, Destin George-Bell developed Card.io. This fitness app turns outdoor cardio into an exciting game of turf war, where users compete against others in their city to claim territory. Will this unique approach to Card.io win over the sharks? Let’s dive into our Card.io update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Card.io after Shark Tank.

Destin appeared on Shark Tank Season 16 to pitch Card.io, seeking $150,000 for 5% equity. After his pitch, he made a deal with Rashaun Williams and Daymond John for $150,000 for 15% equity.

In terms of a Card.io update, the company capitalized on its Shark Tank exposure by quickly building momentum through social media and introducing an Android waitlist to expand its user base.

SharkResult
Rashaun Williams and Daymond JohnAccepted offer of $150,000 for 15% equity
Lori GreinerNo offer
Mark CubanNo offer
Kevin O’LearyNo offer

Shark Tank Card.io Pitch

Shark Tank Card.io Update
  • Entrepreneur: Destin George-Bell
  • Business: Gamified fitness app
  • Ask: $150,000 for 5% equity
  • Result: $150,000 for 15% equity
  • Sharks: Rashaun Williams and Daymond John

Destin pitched Card.io to the sharks, seeking $150,000 for 5% equity, valuing his company at $3 million.

Card.io turns regular cardio workouts into a fun, competitive game of turf war, making exercise more engaging.

Destin wanted the investment to grow his user base, build partnerships, and scale globally.

The app uses a freemium model, with free access to basic features and a $25 monthly subscription for run clubs to access premium tools.

Since launching in June 2022, Card.io has attracted 22,000 users in 70 countries and raised $470,000, including $150,000 from Pokémon Go grants.

What sets Card.io apart from other fitness apps is its social competition feature. This feature allows users to claim areas they’ve run through in their cities, creating a larger game-like experience.

This has kept users engaged, with a 34% retention rate after 30 days.

Partnerships with marathons and a wellness pilot with Oracle have also helped increase its visibility and user engagement.

Card.io is now focused on expanding its features and increasing user engagement.

Additionally, the company is continuing to scale by blending fitness, technology, and gamification to motivate people in their cardio workouts.

The app generates around $4,000 a month, driven by its premium subscriptions.

To date, the company has raised $470,000, including $150,000 in grants from Pokémon Go, which played a key role in its early development.

Lori Greiner says she’s not into running and gaming, and she exits the negotiations.

Kevin O’Leary is impressed by the presentation but feels Destin lacks enough data to convince him to invest. He also exits the deal.

Unfortunately, Mark Cuban doesn’t feel the business idea is a great fit for him. He’s out.

Guest shark Rashaun Williams and Daymond John team up to offer $150,000 for 15% equity.

Destin counters with  $150,000 for 10% equity, but the sharks refuse.

After consulting with his mom, Destin takes the deal for  $150,000 for 15% equity.

With a deal in hand, let’s get a Card.io update to see how Destin is doing.

Shark Tank Card.io Update

Shortly after its Shark Tank appearance, Card.io gained a lot of buzz, especially on social media.

Our Card.io update found that the team quickly introduced an Android waitlist and added premium features like team chat groups to keep users engaged.

They also prioritized privacy by launching “ghost mode,” letting users stay anonymous while competing.

Our Card.io update found that the company is actively expanding by forming partnerships with marathons and integrating run clubs.

We anticipate that the upcoming Android release will further drive growth and increase revenue.

Moreover, the team is currently focused on scaling while keeping user engagement high.

If we get another Card.io update, we will let you know.

For more updates from Shark Tank Season 16 Episode 1, be sure to check the links below:

Before you go, be sure to check out our list of all the Shark Tank Season 16 products.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.