Gameday Couture Female Sports Apparel Update | Shark Tank Season 6

Game day clothing options for female sports fans are limited. Oversized jerseys or pink t-shirts are boring and overdone! Shawnna and Kurt Feddersen wanted to change that by taking what is trending in the fashion world and bringing it to the female sports fan market. Will the sharks offer them a deal on Shark Tank Season 6? Find out in our Gameday Couture update!

Shark Tank Gameday Couture Update

Gameday Couture Update

  • Entrepreneurs: Shawnna Feddersen and Kurt Feddersen
  • Business: Female sports clothing
  • Ask: $500,000 for 20% equity
  • Result: $500,000 for 20% equity
  • Sharks: Mark Cuban

Shawnna and Kurt brought a couple of models with them into the tank, to show off their trendy sports fashion items for female sports fans. These were not your average sports clothing options, but rather, highly fashionable and attractive. Lori Greiner liked the look and mentioned she even bought something similar for a recent hockey game with her husband.

Gameday Couture NCAA Arizona Wildcats Womens Team Color Triblend Racerback Tank, XX-Large, Red

50% Cotton, 25% Polyester, 25% Rayon. Made in the USA and Imported. Pull On closure. Relaxed tank with an effortless silhouette. Smooth knit has a fluid sequin embellishment that pops. Sporty Racerback with scoop neck. Pre-laundered fabric.


We earn a commission if you make a purchase, at no additional cost to you.

In the year before appearing on Season 6 of Shark Tank, Shawnna and Kurt managed to generate about three-quarters of a million dollars in gross revenue. They told the sharks that their current calendar year projections are about $1.5 million. While these sales figures are exciting, they aren’t solely enough to convince the sharks that this company would be a profitable investment.

The average cost for an item is about $8.00 for to manufacture and wholesales for $22.00. Items retail for around $44.00. These margins impressed the sharks, especially Lori.

Kevin O’Leary and Daymond John dropped out without making an offer because they both believed the company would be very hard to boost in terms of marketing. Robert Herjavec also believed the asking valuation was way too high for the company’s sales, so he decided to drop out without making an offer.

Mark Cuban decided that he was interested and willing to make an offer of $500,000 in exchange for 30% equity. Shawnna and Kurt accepted his offer! So what became of this company after the appearing on the show? Keep reading our Gameday Couture update to find out!

Mark Cuban and Gameday Couture eventually finalized their deal and the company continued to grow and acquire sports licenses. Research for our Gameday Couture update revealed that the female sports products are found in Dick’s Sporting Goods stores around North America and the company as a whole generates millions of dollars in revenue per year. Products are available on the Gameday Couture website and on Amazon.

Are you interested in learning more about other companies features on Season 6 Episode 11? Follow the links below for our other company updates from the show.

For even more on companies and products, be sure to check out our Season 6 Products Page!