Nicki Radzely has redesigned the traditional pacifier and created a new one that prevents germs from reaching the surface, by popping when it’s dropped. She came onto
Shark Tank The Pop Update
- Entrepreneurs: Nicki Radzely
- Business: Pacifier for Babies
- Ask: $250,000 for 5% equity
- Result: $250,000 for 10% equity
- Sharks: Kevin O’Leary
Nicki told the sharks that she had managed to sell about 25,000 units in the four months that The Pop was in business. She still had the tough goal of convincing the sharks to invest in a company that was so new to the market.
The London POP pacifier features a squishy, oversized handle that doubles as a gum-massager. The soothing micro-textures on the handle are stimulating for both gums and little fingers.
Her current pacifier on the market was designed for babies under six months of age, but she hoped to launch new pacifiers for babies up to the age of 12 months with the help of the sharks. The product is currently being sold in Buy Buy Baby and Nordstrom.
A single pacifier costs a little bit more than $1 to make, while the retail price point is $10–which provides a fairly reasonable margin for Nicki and her company. Nicki told the sharks that she had about $117,000 in sales for the current calendar year, which was fairly impressive for how new the company was.
Kevin O’Leary was the first shark that was willing to make an offer to Nicki. He offered $250,000 for 10% equity.
Guest shark, Sara Blakely, also decided to make an offer, but she suggested that she would need more equity. Her offer was $250,000 for 15% equity.
After considering her offers, Nicki ultimately decided to accept the offer from Kevin because it allowed her to keep more equity in her business. Let’s quickly get a The Pop update after
The Pop has managed to steadily generate $1 million in gross revenue through the 2021 calendar year and seems poised to narrowly beat those metrics in the current year.
With Kevin on the team, Nikki should be poised to increase her marketing and brand awareness. Additionally, since airing Nikki has expanded her product line to offer teethers and a handful of gift bundles.
While you wait for our next The Pop update, you can find more information on the official website.
You can find the other company updates from Season 9 Episode 19 here:
Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!