College friends and roommates, Erika Welsh, and Keeley Tillotson, pitched their nut butter products during
If you’re short on time, here’s a quick overview of what happened to Wild Squirrel Nut Butter after
Erika Welsh, and Keeley Tillotson, appeared on
|Accepted deal for $50,000 for 40% equity
Shark Tank Wild Squirrel Nut Butter Update
- Entrepreneur: Erika Welsh and Keeley Tillotson
- Business: Flavored peanut butter range
- Ask: $50,000 for 10% equity
- Result: $50,000 for 40% equity
- Shark: Barbara Corcoran
Erika and Keeley walked into the tank, and talked about how they started Wild Squirrel Nut Butter. As lovers of peanut butter, they started making their own, and got creative with it.
- FRIENDLY INGREDIENTS, WILDLY DELICIOUS: Made from only USA-grown dry-roasted peanuts and sea salt; Non-GMO certified, Gluten Free, Dairy Free, Vegan, Kosher
One day, when they were scraping the bottom of another jar of peanut butter, it occurred to them that they could make their own. It just so happened that they had a new food processor and a bag of peanuts on hand.
So, they made their very own batch of peanut butter that day, and haven’t stopped since then.
They then created original flavors, and eventually went on to share their results around their college campus. Now, they need a shark to help them grow, and become successful.
The ladies then treated the sharks to samples of their most popular Wild Squirrel Nut Butter flavors, which they all seemed to enjoy.
Erika talked about how they’d sold peanut butter through their website, farmer’s markets, and street fairs. Further, they were soon going to be on shelves of grocery stores in Oregon.
Daymond John and Kevin O’Leary wanted to know more about sales. Erika told them they’d sold around 3,500 jars, with gross sales of $14,000, and a profit of $7,000.
Mark Cuban wanted to know how much they cost to make. A jar cost $3 to make, and the business duo sold each for $4 to stores, where they retailed for $5.99.
The sharks wanted to know more specifically what the investment would be for, and Erika and Keeley said the money they had would only cover a first run. Therefore, Kevin wanted them to reduce the cost of manufacturing by $3.
Although Daymond said he loved the peanut butter, and the energy, he ultimately went out. This was because he didn’t want to spend the time on gaining experience in the sector.
Likewise, Kevin was not convinced by the valuation, and Robert Herjavec shared that opinion, especially as he didn’t know if they could do it full-time alongside classes. Mark also went out because he thought it would be too much work.
Kevin eventually went out, because he thought they’d sink in the real world. This left Barbara Corcoran and Robert in play.
However, Robert didn’t think they were actually ready to face reality yet, and went out.
Barbara thought they’d need more money, so she offered $50,000 for 40% equity. Keeley eventually countered for 35%, however Barbara said that would not be enough.
Keeley and Erika finally accepted Barbara’s offer of $50,000 for 40% equity in their company.
They left the tank with a deal, but what do you think came next, following
Our Wild Squirrel Nut Butter shows that the company thrived after the appearance on
They rebranded in 2016 to Wild Friends, after a lawsuit regarding the company name.
The products are now present in numerous national supermarkets. You can also find the delicious peanut butter options on the Wild Friends website, and also on Amazon.
If we learn anything new about this company, we will certainly let you know. In the meantime, you can check out our other company updates from Season 3 Episode 14 below!
For even more on companies and products, be sure to stop by our Season 3 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!