MobCraft Beer Update | Shark Tank Season 7

While running a small brewery in Wisconsin, Henry Schwartz ran into a common problem: making new beers without knowing if people would buy them. When a beer didn’t sell, it meant wasted money and full shelves. To fix that, he started MobCraft Beer, a website where people send in beer ideas, vote by pre-ordering, and the most popular one gets made. It helps avoid waste and keeps customers excited to be part of the process. What will the sharks think of this unique business model? Keep reading our MobCraft Beer update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to MobCraft Beer after Shark Tank.

Henry entered Shark Tank Season 7, seeking $400,000 for 16% equity in his crowdfunded microbrewery. After his pitch, the sharks weren’t sold on the idea, mainly due to concerns about the brewing model and the costs of running a dedicated facility.

In terms of a MobCraft Beer update, the company opened new locations and reached $4.5 million in annual revenue, but later faced financial strain due to underused production space and overexpansion.

Shark	Result
Kevin O’Leary	No offer
Daymond John	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank MobCraft Beer Pitch

• Entrepreneur: Henry Schwartz
• Business: Crowdfunded microbrewery
• Ask: $400,000 for 16% equity
• Result: No deal
• Shark: None

Henry entered Shark Tank seeking an investment in MobCraft Beer, valuing his company at $2.5 million.

Right away, he explained how MobCraft works. Customers go online to submit beer ideas. The most popular ideas are voted in. Each vote comes with a $25 purchase commitment.

This lets MobCraft know exactly how many orders to expect before brewing begins. It also helps customers feel involved. They don’t just buy the beer, they help create it.

The sharks stayed quiet at first. That changed when Henry brought out samples. Each shark received a flight of six beers, all created through MobCraft’s voting system.

Next, Daymond John asked about sales. Henry said MobCraft had received $350,000 in orders so far, with $280,000 coming in the last year. He projected at least $500,000 in sales by the end of the year.

When Daymond asked about profit, Henry admitted the company would likely take a $28,000 loss that year due to the cost of launching a new brewery in Milwaukee.

Henry explained that their beers were available in 75 liquor stores and 65 bars across Wisconsin.

A four-pack cost $28 to make and sold for $48. He added that some stores accepted lower commissions because of the brand’s craft status.

Then, the sharks started dropping out. Robert Herjavec said he wasn’t interested because beer wasn’t his thing.

Lori Greiner said she liked the vanilla beer but didn’t see herself investing in the company.

Daymond stated clearly that he didn’t like beer and couldn’t offer any help.

Mark Cuban, who had reacted strongly to the tasting, said he preferred mainstream beer like Bud Light and also passed.

Only Kevin O’Leary remained. He said he liked the business model and believed he could help Henry grow the company significantly.

However, he raised concerns about MobCraft owning its own brewery. He thought it was a mistake to invest heavily in production when they could use existing facilities.

Henry disagreed and insisted that brewing in-house was part of the company’s identity. Neither of them shifted positions.

Ultimately, Kevin decided not to invest. Henry walked away without a deal.

But where is the company now? Keep reading our MobCraft Beer update to find out.

Shark Tank MobCraft Beer Update

Our MobCraft Beer update found that after walking away without a deal on Shark Tank, Henry Schwartz pushed forward with building MobCraft’s brewery.

It officially opened in mid-2017 with help from 49 investors and an SBA loan.

The Milwaukee location quickly grew into a full taproom and restaurant, offering pizza, sandwiches, and brewery tours.

In 2021, the business had bounced back from the pandemic and even expanded. In September 2021, MobCraft bought a Denver brewery and partnered with Dee Tacko to serve Mexican food.

The Denver taproom opened in December 2022. At its peak, MobCraft reported $4.5 million in annual revenue.

However, the Denver location closed just eight months later, and plans for a Waterford, Wisconsin taproom fell through in early 2024.

Still, the company opened a new spot in Woodstock, Illinois in February 2024. Despite crowd-favorite beers and national awards, MobCraft began to face financial pressure.

Henry admitted their production floor wasn’t being fully used, and the business needed stronger sales to support its growth.

In October 2024, MobCraft announced it would shut down its Milwaukee taproom and began talks to sell the company.

Henry remains involved during the transition, but the future of MobCraft now depends on whether the sale moves forward.

You can find more information about the beers and voting process on the MobCraft Beer website.

When we get another exciting MobCraft Beer update, we will let you know.

What about the other companies featured in Season 7 Episode 21? Find our other company updates here.

• Beloved Shirts Update
• IllumiBowl Update
• Innovation Pet Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.