Oat Haus Granola Butter Update | Shark Tank Season 13

Ali Bonar had a nut intolerance that kept her from enjoying regular nut butters. With her co-founders Eric Katz and Ari Schraer, she created Granola Butter, later rebranded as Oat Haus. It’s a creamy spread made from gluten-free oats and simple ingredients. It gave people a delicious, nut-free option with flavors like chocolate, vanilla, and more. Will the sharks spread the love? Let’s find out in our Oat Haus update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Oat Haus after Shark Tank.

Eric, Ali, and Ari entered Shark Tank Season 13, seeking $375,000 for 5% equity in their oat butter spreads. Unfortunately, after their pitch, they left without a deal.

In terms of an Oat Haus update, the company expanded production by moving from Philadelphia to a 50,000-square-foot facility in Brooklyn Heights, Ohio, in 2023, which helped scale operations. Further, in early 2025, Ali Bonar confirmed that Oat Haus had surpassed 5,000 stores nationwide and hand-packed more than 4 million jars of granola butter.

Shark:	Result:
Mark Cuban	No Offer
Barbara Corcoran	No Offer
Lori Greiner	No Offer
Kevin O’Leary	No Offer
Daniel Lubetzky	No Offer

Shark Tank Oat Haus Pitch

• Entrepreneurs: Eric Katz, Ali Bonar, and Ari Schraer
• Business: Oat butter spreads
• Ask: $375,000 for 5% equity
• Result: No deal
• Shark: None

Couple Ali and Eric, along with their lifelong friend and chef Ari, stepped into the Tank to pitch Oat Haus, the company behind Granola Butter.

Their energetic pitch quickly caught the sharks’ attention.

Ali explained that she had struggled with disordered eating, which pushed her to look for alternatives to nut butters during her recovery.

Out of that journey came Granola Butter, an oat-based spread that was healthy, inclusive, and friendly to restrictive diets.

The product came in four flavors: the original with cinnamon and cardamom, vanilla, chocolate, and blueberry.

It was a smooth spread that worked in shakes, on bread, or as a topping for just about anything. Most of the sharks liked the taste when they tried it.

However, the real excitement came with the numbers. Oat Haus had $2.7 million in lifetime sales, including $1.2 million in the last year alone.

Even more impressive, they had only spent 5% of their profit on marketing and were already on track to hit $2.5 million for the year of filming.

The cost to make each jar was $3.25, and they sold them online for $9–$12.95. Still, the sharks made some uncomfortable faces, pointing out that the price felt high compared to other spreads.

Meanwhile, the sharks had little to critique about the operation itself. Oat Haus was clearly a growing business. Yet none of them were ready to fully commit.

Mark Cuban was the first to bow out. He said the product didn’t stand out enough on store shelves, where it would compete with dozens of other spreads.

Barbara Corcoran followed. She admitted she liked the founders but didn’t see how she could add value.

Kevin O’Leary raised bigger concerns. He argued the spreads market was extremely competitive, then called the texture “soupy” and “unpleasant.” Since he didn’t believe in the product, he stepped away.

Lori Greiner had a more positive take. She loved the flavors, packaging, and taste, but admitted that the business wasn’t right for her, so she also went out.

That left guest shark Daniel Lubetzky. He admired the team but was troubled when they emphasized the role of investors and the idea of a big exit.

Daniel wanted to back entrepreneurs passionate about building long-term brands, not founders who might sell quickly. With that, he also passed.

In the end, Oat Haus left the Tank without a deal.

With no deal in hand, let’s get an Oat Haus update to see how the entrepreneurs are doing today.

Shark Tank Oat Haus Update

Our Oat Haus update found that even without a shark on board, on the night their episode aired, the company received a huge lift.

Sales shot up by more than 300%, and by the end of 2021, they reported about $2.5 million in revenue.

In 2022, their sales had climbed to nearly $3 million, showing the momentum from the show carried over well into the following year.

In late 2021, they also brought in actress and activist Jameela Jamil as both an investor and social impact advisor.

Around that same time, Ali Bonar and her team were still hand-making every jar of their signature granola butter in a Philadelphia facility.

During our research, we also found that the company had moved operations from Philadelphia to Cleveland, Ohio, where it opened a much larger 45,000-square-foot facility in Brooklyn Heights in 2023.

The expansion was key to scaling up production and fulfilling orders across the country.

Around mid-2024, Oat Haus was on the shelves of Whole Foods, Target, Sprouts, Fresh Market, Publix, Erewhon, and even Costco in the Midwest. Altogether, they were in more than 2,000 stores.

In early 2025, Ali confirmed on a podcast that Oat Haus had passed 5,000 stores nationwide and had hand-packed over 4 million jars of granola butter.

Oat Haus also started producing granola in flavors like banana bread, brownie batter, cookie dough, maple graham, and vanilla blueberry. Their spreads lineup grew to include fun flavors like cookie dough, brownie, cinnamon roll, and sugar cookie.

They sell bundles, merch like sweaters and beanies, gift cards, and travel-sized packs. Prices vary, but a 12-ounce jar of granola butter generally retails for around $12.95.

In April 2025, they celebrated their Costco launch with in-store demos led by the founders. More recently, in August 2025, they teased fans with a “Something new is coming” Instagram post.

With a strong retail presence, millions of jars sold, and new products on the horizon, Oat Haus seems healthy and thriving even without the help of a shark.

We can’t wait to bring you another Oat Haus update.

Before you go, be sure to check out some other company updates from Shark Tank Season 13 Episode 3:

• Sparketh Art Education Update
• Flasky Flowers Update
• IncrEdible Eats Edible Cutlery Update

For more on Shark Tank Season 13, be sure to check out our Season 13 products page.