Oat Haus Granola Butter Update | Shark Tank Season 13
You’ve heard of peanut butter and almond butter, but have you ever heard of granola butter? Oat Haus founders Eric Katz, Ali Bonar, and Ari Schraer created a healthy, nut-free alternative with their flavorful oat spread. After pitching their company on
If you’re short on time, here’s a quick overview of what happened to Oat Haus after
Eric Katz, Ali Bonar, and Ari Schraer appeared on
| Shark: | Result: |
| Mark Cuban | No Offer |
| Barbara Corcoran | No Offer |
| Lori Greiner | No Offer |
| Kevin O’Leary | No Offer |
| Daniel Lubetzky | No Offer |
Shark Tank Oat Haus Update
- Entrepreneurs: Eric Katz, Ali Bonar, and Ari Schraer
- Business: Oat butter spreads
- Ask: $375,000 for 5% equity
- Result: No deal
- Shark: None
Couple Ali Bonar and Eric Katz teamed up with lifelong friend and chef Ari Schraer to design Granola Butter, the signature product for their health-conscious brand, Oat Haus. The triad presented an energetic pitch that got the sharks interested.
Oat Haus Granola Butter has the texture of a nut butter paired with the tantalizing, “teddy graham,” taste of granola.
Ali has struggled with disordered eating, leading her to seek nut butter alternatives during her recovery process. The result is Granola Butter, a healthy, inclusive oat-based spread that’s gentle on restrictive diets.
There are four flavors: the original with notes of cinnamon and cardamom, vanilla, chocolate, and blueberry. It’s a spreadable liquid that’s great in shakes, on bread, and tons of other food. Most of the sharks love it when they try it.
The sales numbers are even better. Oat Haus has $2.7 million in lifetime sales, including $1.2 million in the last year. That’s with only 5% of their profit spent on marketing. In the filming year, they were already on track to do $2.5 million.
It costs $3.25 to make a jar of Granola Butter, and they sell it for $9-$12.95 on their website. The sharks make uncomfortable noises at this, as it seems a bit pricey.
The sharks have surprisingly little to offer in the way of advice. Obviously, Oat Haus is already a successful business. However, no one can quite get behind it.
Mark Cuban is the first to drop out because the product doesn’t seem to stand out, and on the shelf, it will be next to a dozen other spreads.
Barbara Corcoran drops out as well, stating that she doesn’t know what she could do for the business.
Kevin O’Leary has other issues. First of all, the category is extremely competitive. Secondly, the consistency of the product is ‘soupy’ and ‘unpleasant.’ He doesn’t love the product, so he has to drop out.
Lori Greiner loves the taste, the packaging, and the flavors. She doesn’t want to invest, however, saying that it’s not a business for her.
This leaves guest shark Daniel Lubetzky. During the pitch, the entrepreneurs began talking about investors, with an emphasis on those who had started businesses and then sold at a high ‘exit.’
Daniel doesn’t like that they emphasized this. He wants to back products that the entrepreneurs are passionate about and doesn’t want to see them sell the business after he invests. With this, he’s out.
Oat Haus left
Oat Haus’ Granola Butter is currently available for purchase on the company’s website as well as Whole Foods, Thrive Markets, Harmons, Amazon, Wegmans, Target, and more. They’ve added new and seasonal flavors including Strawberry Shortcake and Pumpkin Spice.
In an exciting Oat Haus update, the company recently moved from Philadelphia to a larger, 45,000 sq. ft. facility in Cleveland with plenty of room to expand production and fulfillment.
Combining the new facilities with an estimated $3 million in annual sales, an expanding product line, and a solid retail presence, Oat Haus seems healthy and thriving even without the help of a shark.
Before you go, be sure to check out some other company updates from
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!