Lady Alpha Nursing Cover Update | Shark Tank Season 15

Husband and wife duo, Jacqueline and Jeremy Samuelson pitched their nursing cover during Shark Tank Season 15. Lady Alpha doesn’t make any ordinary nursing cover though. They offer something every mom and baby will appreciate, and that’s a built-in fan. Will any of the sharks decide to invest? Find out in our Lady Alpha update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to Lady Alpha after Shark Tank!

Jacqueline and Jeremy Samuelson appeared on Shark Tank Season 15, and ultimately made a deal with Barbara Corcoran for $100,000 for 10% equity! In terms of a Lady Alpha update, the company is still in business, and working hard to fulfill all the orders from their Shark Tank appearance.

Shark: Result:
Barbara Corcoran Accepted deal for $100,000 for 10% equity
Kevin O’Leary No offer
Lori Greiner No offer
Mark Cuban  No offer
Robert Herjavec  No offer

Shark Tank Lady Alpha Update

Lady Alpha update

  • Entrepreneurs: Jacqueline and Jeremy Samuelson
  • Business: Nursing cover
  • Ask: $100,000 for 10% equity
  • Result: $100,000 for 10% equity
  • Shark: Barbara Corcoran

Jacqueline and Jeremy wanted to offer a better alternative for nursing covers, which led them to create Lady Alpha. They came to Shark Tank to present just that, and it’s got all the bells and whistles to boot!

The couple is from Arizona, where it gets pretty hot! And when their daughter was born, Jacqueline found it really difficult to breastfeed the baby comfortably.

Due to the heat, the covers on the market left both her and the baby sweaty and frustrated. When the couple couldn’t find a cover that worked for them, they created Lady Alpha.

Their nursing cover is the only one on the market with an integrated cooling fan. The rechargeable and bladeless fan has three airspeeds to choose from.

Additionally, its flexible design allows for an adjustable opening so that you can maintain eye-to-eye contact with your baby while feeding. Further, they use 100% muslin cotton fabric, which is both lightweight and sturdy.

In terms of cost, the complete unit, including the fan, retails for $59.95. In turn, it costs $17.30 to manufacture.

Since launching the company 7 months prior to filming, they’ve already sold 1,400 units. Altogether, this comes to $79,000 in sales.

Barbara Corcoran asks about advertising methods. Jacqueline shares that they’ve only used organic social media and haven’t spent any money on advertising.

In addition to the investment they’re seeking from a shark, they have already gotten a $15,000 investment from an uncle, which was taken up with IP and inventory.

Lori Greiner asks the couple to elaborate on their own stories. Jeremy shares that he grew up on a farm in a small town, and eventually got a job working in a hospital.

Jacqueline is a first-generation American, who was raised by a single mom. Watching her mom work hard to provide for her, helped her to want to be successful.

Then when the couple’s daughter came, breastfeeding in public became difficult. Jeremey initially came up with the idea to add a fan, and Jacqueline’s seamstress grandmother put together their first prototype.

After that, they filed their first provisional patent. Additionally, their utility patent was approved just two weeks before filming Shark Tank.

Lori then asks them to elaborate on the demand for such a product. Jacqueline says that whenever she wears it out in public, the reaction from other moms is significant.

Further, the company has a waitlist, and moms are happy to wait for the product. Especially since there is nothing else like it on the market.

Their current problem, however, is that they are consistently running out of inventory due to the demand for the product.

Before any negations can even begin, Barbara Corcoran jumps in with an offer. In fact, she offers exactly what Jacqueline and Jeremy came in asking for, $100,000 for 10% equity.

Jeremy asks Barbara if she would also be able to fund purchase orders, and Barbara quickly agrees to that. The couple quickly accepts her offer!

In one of the fastest pitches on Shark Tank, Jacqueline and Jeremy walk away happy as can be! Keep reading our Lady Alpha update to find out what happens next!

In terms of a Lady Alpha update, we’re betting that appearing on Shark Tank will bring a nice boost in sales for the company. At the time of this writing, the website is taking pre-sale orders, which are due to ship in May 2024.

To learn more about the product and the company, check out the Lady Alpha website. You’ll also have a chance to see dozens of picture reviews from happy customers!

We can’t wait to see how Barbara helps the company grow and will circle back for another Lady Alpha update soon!

In the meantime, you can check out our other company updates from Season 15, Episode 17, by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!