Shark Tank Season 12 Episode 9 Recap

Shark Tank Season 12 Episode 9 | Recap, Products, Deals

Shark Tank Season 12 Episode 9 aired on January 8, 2021 and featured Electra Beverages, All33, His and Her Bars, and TrophySmack. Series regulars Mark Cuban, Barbara Corcoran, Kevin O’Leary, Lori Greiner, and Daymond John appeared on the episode and managed to secure two deals with the entrepreneurs. Here’s a full Season 12 Episode 9 recap of each product, pitch, and deal made. Let’s get started!

Shark Tank Season 12 Episode 9 Recap

Shark Tank Season 12 Episode 9 Recap

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If you’re in a hurry, below you’ll find a brief overview of everything that happened in the tank during Season 12 Episode 9.

  • Pitch 1: Electra Beverages
    • Result: $100,000 and $250,000 as a line of credit for 30% equity with Barbara Corcoran
  • Pitch 2: All33 Chairs
    • Result: No Deal
  • Pitch 3: His and Her Bars
    • Result: No Deal
  • Pitch 4: TrophySmack
    • Result: $600,000 for 17% equity with Mark Cuban

However, if you’d like more details, you’ll find a full episode recap below!

Electra Beverages

Shark Tank Season 12 Episode 9 Recap

  • Entrepreneur: Fran Harris
  • Business: Sports hydration drink
  • Ask: $350,000 for 20% equity
  • Result: $100,000 and $250,000 as a line of credit for 30% equity, contingent that she lands a major athletic spokesperson
  • Shark: Barbara Corcoran

Shark Tank Season 12 Episode 9 was kicked off by Fran Harris, founder of Electra Beverages. Fran has created a sports drink that has less sugar, sodium, and artificial colors in it than the popular sports drinks that currently dominate the space. For example, instead of sugar or traditional artificial sweeteners, Electra Beverages is sweetened with Munk Fruit.

After a great pitch and a successful taste test from the sharks, Fran shared that her company was pre-launch and was intending to sell it online and in stores. As the sharks pointed out, the beverage space is incredibly competitive and costs a lot to ship. These reasons alone, caused Lori Greiner, Daymond John, and Kevin O’Leary to drop out, along with Mark Cuban who already had a deal with a sports beverage company.

However, Barbara Corcoran remained interested and offered Fran a deal of $100,000 and $250,000 as a line of credit in exchange for 40% equity. Fran countered back at 30% and shared that she was confident she could secure a sponsorship deal major athlete. Barbara agreed to Fran’s counteroffer, contingent on the fact that she lands the deal. So, at the end of the day, Electra Beverages left the tank with a deal of $100,000 and $250,000 as a line of credit for 30% equity, contingent that Fran lands a major athletic spokesperson.

If you’d like to know more about Fran’s company, check out the official Electra Beverages website.

All33 Chairs

Shark Tank Season 12 Episode 9 Recap All33

  • Entrepreneur: Bing Howenstein
  • Business: Desk chairs to promote back health
  • Ask: $500,000 for 2.5% equity
  • Result: No Deal
  • Shark: None

The second pitch on Shark Tank Season 12 Episode 9 came from Bing Howenstein, a partial owner of All33 Chairs. The company has created an office chair that aims to keep all 33 vertebrae moving, resulting in better posture, less back pain, and better overall health. As Bing pointed out to the sharks, with so many people working from home due to the COVID-19 pandemic, this is an incredibly timely product.

However, as you might have expected, the sharks weren’t too fond of Bing’s $20 million valuation. However, he defended his ask by sharing that the company has amassed $3.2 million in sales at the time of the pitch and will end the year profitable at $5.5 million. Further, each chair currently retails for $799 and costs around $260 to make, resulting in a 67% profit margin.

Despite the strong sales, this wasn’t enough to land Bing and offer from the sharks, mainly due to the high valuation and All33 left the tank without a deal.

If you’re interested in purchasing an All33 chair, you can learn more information on the official All33 website.

His and Her Bar

  • Entrepreneur: Jennifer and Michael Gallagher
  • Business: Aphrodisiac snack bar
  • Ask: $50,000 for 10% equity
  • Result: No Deal
  • Shark: None

The His and Her Aphrodisiac Bar appeared on Shark Tank Season 12 Episode 9 and was pitched by Jennifer and Michael Gallagher. As the name implies, the aphrodisiac bar aims to help men and women increase their sexual drive. The bar is made from various nuts, macca, vanilla, and more.

After Jennifer and Michael finished their rap explaining the product, things got off to a rough start in the tank when they shared that they had only sold 500 bars, totaling $2,000 in sales. Jennifer explained that the product was launched in the middle of the COVID-19 pandemic, which was part of the reason why the companies sales had been so low. However, despite a slow start, both Jennifer and Michael are determined to make the company work.

Despite their determination, some sharks suggested that Jennifer and Michael give up on the aphrodisiac snack bar and shutdown the His and Her Bar brand. After some encouraging words from others, Jennifer and Michael left the tank without a deal.

If you’d like to try one of the bars, you can purchase it on the official His and Her Bars website.



  • Entrepreneur: Matt Walsh and Dax Holt
  • Business: Custom trophies for fantasy sports
  • Ask: $600,000 for 8% equity
  • Result: $600,000 for 17% equity
  • Shark: Mark Cuban

The final pitch on Shark Tank Season 12 Episode 9 came from Matt Walsh and Dax Holt, founders of TrophySmack. The two fantasy sports players have created a business that will give you the ultimate bragging rights if you win your fantasy league — a custom trophy.

Amazon product

TrophySmack allows it’s customers to design and customize all sorts of crazy and fun sports-themed trophies that will make winning the fantasy league that much sweeter. Even better, the company is profitable and did $1.9 million in sales in 2019 and is on track to match or exceed that in 2020. Further, Matt and Dax are hoping to expand into other areas aside from the sports niche as they grow.

This was enough to interest the sharks and Kevin O’Leary got the ball rolling with an offer of $600,000 for 25% equity, followed by an offer from Mark Cuban of $600,000 for 17% equity. However, before Lori Greiner could get her offer out, Matt and Dax accepted the offer from Mark and TrophySmack left the tank with a deal.

That’s going to conclude our Shark Tank Season 12 Episode 9 recap. For more Season 12 recaps, be sure to check out the links below:

Before you go, be sure to check out the full list of Season 12 products!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!