Sanaia Applesauce Update | Shark Tank Season 10
Entreprenuer Keisha Jeremie pitched her applesauce company during
If you’re short on time, here’s a quick overview of what happened to Sanaia Applesauce after
Keisha Jeremie appeared on
| Shark: | Result: |
| Mark Cuban | Accepted deal for $150,000 for 25% equity |
| Kevin O’Leary | No offer |
| Robert Herjavec | No offer |
| Lori Greiner | No offer |
| Barbara Corcoran | No offer |
Shark Tank Sanaia Applesauce Update
- Entrepreneurs: Keisha Jeremie
- Business: Organic Applesauce
- Ask: $150,000 for 15% equity
- Result: $150,000 for 25% equity
- Shark: Mark Cuban
Founder of Sanaia Applesauce, Keisha Jeremie, begins her pitch by pointing out that the apple sauce industry only focuses its attention on little kids, and the elderly. However, she has set out to change that with a re-imagined line of applesauce products, specifically made for those with a palate seeking more options.
Sanaia Applesauce is made from organic green apples, and comes in 6 island inspired flavors. Further, each jar comes packed with some baked apple wedges inside.
She passed out samples, and the sharks are pretty pleased with the product. Barbara Corcoran even says that it doesn’t taste processed.
In terms of sales, Keisha just launched in July, prior to filming. Before this, they did a test market for 6 months, direct to consumer.
During that time, she earned about $40,000 in sales. Keisha expressed her belief that the sales were primarily from individuals that wanted to shift their diet, to something plant-based and vegan, while also remaining healthy.
At the time of filming, she was about to launch a 4 pack deal of her glass jars, with 4 different flavors, on Amazon. It costs her $1.03 for each glass jar, and then she retails each unit for $3.99.
Therefore her overall cost is $4.12, and she will then sell the pack for $16. Kevin O’Leary raised the concern that it seemed a little expensive, but the organic recipe for the applesauce justifies the price in Keisha’s mind.
Additionally, she points out that she’s not trying to compete with Motts. She would instead compare her company to what Chobani did with yogurt.
Keisha points out that the brand essentially elevated the flavor and options of yogurt, and this is basically what she’s doing with applesauce.
Shifting topics, the sharks wanted to know how much money she had raised for her organic applesauce brand. Keisha quickly responded and told the sharks that she invested $250,000 of her own money to get her business off the ground.
Mark Cuban raised some concerns with the jar packaging instead of the paper cup packaging, suggesting that it would be cheaper to get rid of the jar and improve her product margins that way.
Unfortunately, before Keisha had a chance to respond, Lori Greiner dropped out of negotiations because she didn’t think it was the right type of investment for her.
Robert Herjavec also dropped out because he didn’t like the presentation, specifically regarding the product’s performance in trade shows.
Barbara admitted to Keisha that she could make an offer, but that it would likely insult her. She decided to speak it into existence, and told her that she’d give her $150,000 for 75% equity of the company.
Keisha quickly declined and Barbara dropped out of the negotiations immediately afterwards. Kevin discussed a few of his concerns before dropping out because he believes it was too risky of an investment.
Keisha’s last chance was to strike a deal with Mark Cuban, who had some concerns but still seemed interested. He made an offer of $150,000 for 25%, which Keisha said she was comfortable with accepting.
What happened following
Now all that remains to discuss is the present day Sanaia Applesauce update. Unfortunately, the deal with Mark Cuban never finalized, and Sanaia Applesauce went out of business as soon as the United States experienced the COVID-19 pandemic.
However, on April 2, 2022 Keisha announced on Facebook that she was relaunching her brand. Check out the Sanaia Applesauce website to learn more, and purchase products.
It’ll be interesting to see what our next Sanaia Applesauce update has in store!
You can find the other company updates from Season 10 Episode 2 here:
Don’t forget to take a look at our Season 11 products page! We’ve got more company updates from
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!