Sanaia Applesauce Update | Shark Tank Season 10

Keisha Jeremie was in college at the University of Virginia when she started missing the fresh fruit from her home in the Bahamas. To feel closer to home, she made her own applesauce using tropical flavors like guava and tamarind. That’s how she came up with Sanaía, a fruit-packed applesauce made for adults who want something healthier and more exciting. Will the sharks eat up this deal? Let’s find out in our Sanaía update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Sanaía Applesauce after Shark Tank.

Keisha entered Shark Tank Season 10, seeking $150,000 for 15% equity in her organic applesauce. After her pitch, she made a deal with Mark Cuban for $150,000 for 25% equity.

In terms of a Sanaía Applesauce update, the deal with Mark fell through and the company paused production during the pandemic. However, Keisha used that time to relaunch the brand with new flavors and packaging.

Shark	Result
Mark Cuban	Accepted offer of $150,000 for 25% equity
Barbara Corcoran	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Kevin O’Leary	No offer

Shark Tank Sanaia Applesauce Pitch

• Entrepreneur: Keisha Jeremie
• Business: Organic Applesauce
• Ask: $150,000 for 15% equity
• Result: $150,000 for 25% equity
• Shark:  Mark Cuban

Keisha began her pitch by pointing out that the apple sauce industry only focused its attention on little kids and the elderly.

However, she has set out to change that with a re-imagined line of applesauce products, specifically made for those with a palate seeking more options.

Sanaía Applesauce is made from organic green apples and comes in six island-inspired flavors. Further, each jar comes packed with some baked apple wedges inside.

Each shark received four sample flavors, and they liked the product.

Keisha explained that Sanaía uses real apple wedges and aims to transform applesauce the same way yogurt was reinvented for adults.

Her company launched in July and made $40,000 during a six-month test. She explained that people buy Sanaía as a plant-based, dairy-free snack.

At the time of filming, she was about to launch a 4-pack deal of her glass jars, with 4 different flavors, on Amazon.

It costs her $1.03 for each glass jar, and then she retails each unit for $3.99. Her overall cost is $4.12, and she will then sell the pack for $16.

Kevin O’Leary raised concerns about the high price. Keisha responded that her target customers want premium, health-focused snacks.

Additionally, she pointed out that she wasn’t trying to compete with Motts. She would instead compare her company to what Chobani did with yogurt.

She then shared that Sanaía got attention at a food industry expo and generated $35 million in projected revenue based on retailer interest, including Starbucks and Whole Foods.

However, the sharks questioned the projections, since there were no signed deals.

Keisha also revealed she works full-time in HR and has already invested $250,000 of her own money.

Kevin and Mark Cuban asked if she could go full-time. Keisha said she couldn’t leave her job because she supports her family, but had hired a COO to run day-to-day operations.

Mark didn’t like the glass jars for online sales, but saw promise in the plastic cup version. He suggested that it would be cheaper to get rid of the jar and improve her product margins that way.

Lori Greiner passed because she doesn’t like applesauce. Robert Herjavec dropped out due to concerns about projections and valuation.

Barbara Corcoran offered $150,000 for 75% equity. Keisha quickly declined, and Barbara dropped out of the negotiations.

Kevin left because of the risk tied to her limited availability.

Keisha’s last chance was to strike a deal with Mark, who had some concerns but still seemed interested.

Moved by her story, he offered $150,000 for 25% equity if she focused on the plastic cup product. Keisha accepted the deal.

Keep reading our Sanaía Applesauce update to find out what happened to her company!

Shark Tank Sanaía Applesauce Update

Our Sanaía Applesauce update found that the deal with Mark Cuban didn’t go through after the show.

Incidentally, the pandemic hit shortly after, forcing the company to pause production. In response, Keisha used the break to regroup and relaunch.

In April 2022, she brought Sanaía back with new flavors and fresh packaging.

While we couldn’t find any current sales figures for our Sanaía Applesauce update, the company remains active and in business.

Check out the Sanaía Applesauce website to learn more and purchase products.

If we learn more, we will be back with another Sanaía Applesauce update

You can find the other company updates from Season 10 Episode 2 below:

• Ta-Ta Towel Update
• LugBug Update
• Shed Defender Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.