Busy Baby Mat Update | Shark Tank Season 12

Anyone who has dined out with infants or toddlers knows how frustrating it can be to keep them entertained, especially when they keep throwing their things on the dirty ground. Because of this, mom Beth Fynbo came up with a solution to solve this problem for herself and other frustrated moms. Will she get a deal on Shark Tank Season 12? Find out in our Busy Baby update!

If you’re short on time, here’s a quick overview of what happened to Busy Baby Mat after Shark Tank!

Busy Baby Mat appeared on Shark Tank Season 12 and left without a deal. In terms of a Busy Baby Mat update, the company is still in business with an estimated annual revenue of over $5 million and has released tons of new products since Shark Tank.

Shark Tank Busy Baby Mat Update

Busy Baby Mat Update

  • Entrepreneur: Beth Fynbo
  • Business: Silicone placemat for babies
  • Ask: $250,000 for 5% equity
  • Result: No Deal
  • Shark: None

Beth pitched her company, Busy Baby Mat, to the sharks on Shark Tank Season 12 Episode 16. She has created a no-slip, silicone placemat for babies.

Busy Baby Silicone Placemat - Built-in Suction Cups - 4 Toy Tethers for Babies Toddlers and Kids - Food Grade Silicone

PRACTICAL FOR YOU AND SAFE FOR YOUR KIDS: All Busy Baby products are made from 100% food-grade silicone that is free from BPA, BPS, PVC, Phthalates and lead. All Busy Baby products meet CPSC Safety Requirements. Dishwasher safe or clean with soap and water

We earn a commission if you make a purchase, at no additional cost to you.

They are designed to keep the young child occupied at the table. As Beth explains to the sharks, there are similar placemats on the market, but none of them have a way to attach toys.

In addition, her product can also be wrapped around shopping cart handles, and used in other helpful ways too.

Further, Beth shared that she currently has two patents for her product that will hopefully prevent it from being knocked off.

At the time of the pitch, a mat retailed for $24.99, and cost only $6 to manufacture.

This has resulted in $343,000 in sales by mid-2020, with expectations to finish the year at $900,000.

Even better, the company will make nearly $200,000 in profit off the $900,000.

Mark Cuban spoke up, sharing that he and Robert Herjavec just sold a baby product company, and he had no interest in taking on another similar product. For this reason, he was out.

Lori Greiner on the other hand was very interested and offered Beth $250,000 for 20% equity. When Beth asked Lori to drop down to 10%, Lori said no.

Robert chimed in next and said that Lori’s offer was better than what could offer and that since the baby industry was a hard one, he was out.

Soon after, Daymond John and Kevin O’Leary followed out for the same reason.

After a bit of negotiating, Lori dropped her equity ask to 18%. However, Beth was not willing to give up more than 15% of her company.

Unable to make a deal, Beth left Shark Tank Season 12 empty-handed. Keep reading our Busy Baby Mat update to find out what happened following the tank!

In terms of a Busy Baby Mat update, the company is still in business and seems to be doing quite well.

Beth told Shark Tank Recap over email that her brother quit his full-time job just 10 days before the episode aired to work with her full-time. Further, in 2021 they had just under $4 million in sales, and in 2023 they hit $5 million.

While chatting with Beth, she told us that they’ve added tons of new products to their line, including a Teether and Training Spoon. They also now have a mini version of the mat, as well as a toddler version!

Beth said that they’ve had multiple offers to buy the company, but are enjoying the journey, and would like to continue growing it.

They’ve moved from her basement to a 7,000-square-foot warehouse and have been able to donate $37,000 to Feed My Starving Children!

To buy a mat or learn more, be sure to check out the Busy Baby Mat website.

While you’re there, check out their rewards program! You can earn loyalty points to apply toward your purchases!

In the meantime, be sure to check out some of our other updates from the companies featured on Season 12 Episode 16.

For more on Shark Tank Season 12, be sure to check out our Season 12 Products page.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!