Busy Baby Mat Update | Shark Tank Season 12

Busy Baby Mat appeared on Shark Tank Season 12 and left without a deal despite receiving an offer from Lori Greiner. If you’re wondering what happened to Beth Fynbo’s company, then you may be looking for a Busy Baby Mat update. Here’s what we know about the baby placemat company after Shark Tank.

Shark Tank Busy Baby Mat Update

• Entrepreneur: Beth Fynbo
• Business: Silicone placemat for babies
• Ask: $250,000 for 5% equity
• Result: No Deal
• Shark: None

Beth Fynbo pitched her company, Busy Baby Mat, to the sharks on Shark Tank Season 12 Episode 16. She has created a no-slip silicone placemat for babies that is designed to keep them occupied at the table. As Beth explained to the sharks, there are similar placemats on the market, but none of them have toys attached.

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In addition, Beth shared that she currently has two patents for her product that will hopefully prevent it from being knocked off. At the time of the pitch, a mat retailed for $24.99 and cost only $6 to manufacture.

This has resulted in $343,000 in sales by mid-2020, with expectations to finish the year at $900,000. Even better, the company will make nearly $200,000 in profit off the $900,000.

As you can imagine, this was enough to interest Lori Greiner, who offered Beth $250,000 for 20% equity. After a bit of negotiating, Lori dropped her equity ask to 18%, but Beth was not willing to give up more than 15% of her company. So Busy Baby Mat left the tank without a deal.

Despite not landing a deal, Beth’s company was already profitable by the time it appeared on the tank. In terms of a Busy Baby Mat update, the company is still up and running and seems to be doing quite well.

Beth told Shark Tank Recap over email that her brother quit his full-time job just 10 days before the episode aired to work with her full time and they are currently running the business together. Further, in 2021 they had just under $4 million in sales and will do more than that in 2022!

While chatting with Beth about a Busy Baby Mat update, she told us that they’ve added tons of new products to their line, including a Teether and Training Spoon, a mini version of the mat, bungees that hold toys and bottles both with the mat and on their own, and a toddler version of the mat.

Beth said that they’ve had multiple offers to buy the company but are enjoying the journey and would like to continue growing it. They’ve moved from her basement to a 7,000-square-foot warehouse and have been able to donate $37,000 to Feed My Starving Children!

To buy a mat or learn more, be sure to check out the Busy Baby Mat website.

In the meantime, be sure to check out some of our other updates from the companies featured on Season 12 Episode 16.

• Simply Good Jars Update
• Pinch Me Therapy Dough Update
• Muff Waders Update

For more on Shark Tank Season 12, be sure to check out our Season 12 Products page.