Lion Latch Update | Shark Tank Season 13

When Lerin Lockwood played softball, her engagement ring got bent and lost a stone because she had nowhere safe to keep it. That moment led her to create Lion Latch, a small plastic container that clips onto a bag or keychain and holds jewelry securely. It gives people a simple way to keep rings and earrings safe while they play sports, work out, or do chores. Let’s take a look at our Lion Latch update and pitch recap to see if any of the sharks were willing to invest in her business.

If you’re short on time, here’s a quick overview of what happened to Lion Latch after Shark Tank.

Lerin entered Shark Tank Season 13, seeking $150,000 for 15% equity in her brand, Lion Latch. After her pitch, she left without a deal.

In terms of a Lion Latch update, the company later overcame manufacturing setbacks through a U.S. partner introduced via Mark Cuban’s network. In 2023, they began producing at scale in Texas while going viral on TikTok with more than 20,000 orders in three months. Further, by mid-2024, Lion Latch had surpassed $4 million in lifetime sales and earned a spot on the Inc. 5000 list.

Shark:	Result:
Kevin O’Leary	No Offer
Mark Cuban	No Offer
Emma Grede	No Offer
Lori Greiner	No Offer
Barbara Corcoran	No Offer

Shark Tank Lion Latch Pitch

• Entrepreneur: Lerin Lockwood
• Business: Plastic ring holder
• Ask: $150,000 for 15% equity
• Result: No deal
• Shark: None

Lerin opened her pitch with a strong demonstration of the problem her product aimed to solve.

An actress frantically searched for a lost wedding ring, complete with flying garbage and even some dumpster diving. Lerin explained that with Lion Latch, people would never have to worry about losing important items again.

As the sharks examined her product, she lightened the mood. Lori Greiner laughed when Lerin placed a pair of hearing aids inside Kevin O’Leary’s Lion Latch, joking that they would help with his listening skills.

After the laughs, Lerin shared the real inspiration behind her idea. She had lost the diamond from her engagement ring during a softball practice.

Determined not to repeat that mistake, she 3D-printed a prototype holder. Soon after, her players and co-workers asked her to make them one too, and she realized she had something special.

Over time, it became clear that her friends weren’t the only ones interested.

Lion Latch went on to generate $530,000 in sales over five years. In 2020 alone, Lerin sold $230,000 worth of ring holders and cleared just over $50,000 in profit.

She explained to the sharks that the product cost only $1.50 to manufacture, compared to the wholesale price of $5 and the retail price of $10.

However, she admitted she needed help. Manufacturing had been a challenge, and she also wanted support with packing and shipping.

The sharks admired her hustle, but they were not convinced about the business model.

Kevin went out first, declining with his usual flair. Mark Cuban followed, explaining that he didn’t see enough growth potential in the sales numbers.

Guest shark Emma Grede said she respected Lerin’s passion and presentation but didn’t feel the product was right for her.

Lori agreed that it wasn’t an investable business for her either, though she encouraged Lerin to secure a reliable manufacturer and continue building.

Finally, Barbara Corcoran praised Lerin’s determination and called her a “dog on a bone.” Even so, she chose not to invest.

In the end, all the sharks passed on a deal. Still, they left Lerin with encouragement, recognizing her drive and determination to make Lion Latch a success.

Now that we know how the pitch ended, let’s get a Lion Latch update to see what happened to the company after Shark Tank.

Shark Tank Lion Latch Update

In terms of our Lion Latch update, we found that in the weeks after her Season 13 pitch aired in 2021, Lion Latch saw a big boost in attention.

Customers flocked to her website to order the small, portable jewelry tote.

Through 2021 and 2022, Lerin worked tirelessly to solve one of her biggest problems—manufacturing.

She went through five failed manufacturers, sometimes driving to Dallas to pick up poorly made parts and even buffing pieces by hand.

The breakthrough came when she was introduced, through one of Mark Cuban’s contacts, to a reliable U.S. manufacturer.

By 2023, Lion Latch proudly announced its products were being made in Texas, with a mold that produced four units every 45 seconds.

Around the same time, Lerin moved the business into a new headquarters. Lion Latch also became one of the first companies to join TikTok’s shop feature.

By March 2023, her TikTok content had gone viral, making her the #1 TikTok Shop seller for the month.

She built a following of more than 400,000 people, gained over 25 million video views, and processed more than 20,000 orders through TikTok in just three months.

In June 2023, she spoke on a panel at the Cannes Lions Festival in France, sharing her experience with TikTok’s shoppable content.

By mid-2024, Lion Latch had passed $4 million in lifetime sales and was named to the Inc. 5000 list at #440.

In April 2025, Inc. magazine published a first-person feature by Lerin Lockwood, where she described how she fought through five failed manufacturers, long drives to Dallas, and eventually secured a reliable U.S. production partner.

Today, Lion Latch offers far more than the original product. Customers can shop Best Sellers, Solid Colors, Sports, Prints, Multi-Packs, and Accessories like Lion Packs, Travel Jewelry Cases, Wristlets, and even AirTag holders.

If you need a safe and stylish way to store your rings, you can purchase directly from their website. You can also follow their journey on Instagram.

And that wraps for this round of reporting on the Lion Latch update. We’ll definitely keep an eye on Lerin and bring you more reporting in the months ahead.

Check back for more Lion Latch updates, and find out what the other companies featured on Shark Tank Season 13 Episode 1 have been up to since their pitches:

• Kin Apparel Update
• Uprising Food Update
• Pashko Apparel Update

For more on Shark Tank Season 13, be sure to check out our Season 13 products page.