SockTABS Update | Shark Tank Season 7

After brain surgery in 2013, Tracie Burress wanted to keep life simple, but one everyday problem kept bothering her. Socks kept going missing in the laundry, leaving her frustrated with mismatched pairs. She and her husband, Glen Burress, created SockTABS, a small clip that holds socks together so they don’t get lost in the wash. Now, they’re hoping to grow their business with a shark’s support. Will they get the deal? Let’s find out in our SockTABS update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to SockTABS after Shark Tank.

Glen and Tracie entered Shark Tank Season 7, seeking $50,000 for 20% equity in SockTABS. After their compelling pitch, they made a deal with Daymond John for $50,000 for 30% equity.

In terms of a SockTABS update, the company partnered with Bed Bath & Beyond and expanded sales through Amazon and HSN.

Shark	Result
Daymond John	Accepted offer of $50,000 for 30% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank SockTABS Pitch

• Entrepreneurs: Glen and Tracie Burress
• Business: Tabs that keep socks together for laundry
• Ask: $50,000 for 20% equity
• Result: $50,000 for 30% equity
• Shark: Daymond John

If your least favorite part of doing laundry is losing socks, SockTABS might be able to help.

To make this a reality, Glen and Tracie needed an investment to scale production and secure placement in national retailers.

With a simple fix for an everyday problem, they’re ready to prove their solution belongs in households everywhere.

Glen and Tracie gave a soap opera pitch featuring socks, and how sad the socks got when their partners went missing.

SockTABS is a small but handy tool that keeps socks from getting lost in the wash. These tiny tabs clip socks together, making sure they stay paired from the laundry basket to the dryer.

They’re easy to use—just attach one to a sock while wearing it, and when it’s time to take them off, snap both socks together. This simple step helps stop missing socks and saves time sorting laundry.

They also work as a fun little fashion accessory, like cufflinks for socks.

Available online and in select stores, SockTABS are also part of a program where schools and organizations can sell them and keep some of the earnings.

It costs $1.25 to make and is sold to stores for $4.99. That means they make about four times what it costs to produce.

In stores, a 24-pack of regular SockTABS sells for $9.99, while the fancier “Bling” version goes for $14.99.

The business started in 2014, and in the first six months, they made $20,000 in sales. About 60% of that came from stores in Rockford, Illinois, and 40% from online orders.

Lori Greiner says other companies already sell similar products, and since she has a conflict with another business, she decided to step away.

Robert Herjavec likes Tracie’s energy and says she’s the reason for their success, but he still chooses not to invest.

Mark Cuban says $50,000 isn’t a big ask for them, but he doesn’t think he’s the right person to help. He’s out.

Kevin O’Leary has a different concern. He says Tracie is still working another job and questions if she’s ready to go all in. Tracie makes it clear, she’s not staying part-time on her dream.

Still, Kevin isn’t convinced, so he walks away too. With no offers left, Glen and Tracie start heading out.

Daymond John says he’ll make them an offer of $50,000 for 30% equity, but only if Bombas approves the deal.

Glen and Tracie immediately accept the offer.

Let’s find out where the company is now in our SockTABS update.

Shark Tank SockTABS Update

Our SockTABS update confirms that Bombas approved Daymond to proceed with the deal, and he successfully finalized the partnership with Glen and Tracie.

Following the show, Tracie and Glen Burress appeared on the Home Shopping Network (HSN) alongside Daymond to promote their product.

They also secured shelf space in several Bed Bath & Beyond stores in the Chicago area and made their product available on Amazon.

In 2018, SockTABS faced stock shortages, leading to their products being sold out on both their website and Amazon.

In late 2021, they replenished their inventory and resumed operations. As of August 2022, the company reported approximately $1 million in annual revenue.

At the time of this writing, our SockTABS update research confirmed that they had overcome previous stock issues and launched a fundraising program.

This move allows schools and organizations to sell SockTABS and retain 50% of the profits.

Further, the initiative contributed to their lifetime revenue approaching $4 million.

For more information or to purchase their products, you can visit their official website.

We’re calling this SockTABS update a success.

Be sure to check out our company updates for the other products featured in Season 7 Episode 9. 

• National Association of Bubble Soccer Update
• Umano Update
• Brazi Bites Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.