Shark Tank Bot-It Update 2026

Maurice Bachelor and Joel Griffith came up with the idea for Bot-It after trying to book a golf tee time and realizing all the spots were taken by bots. That’s when it hit them: regular people didn’t stand a chance online anymore. So they built Bot-It, an app that uses AI to help people grab things like reservations and tickets before they’re gone. Can this tool help even the playing field and win over the sharks? Let’s find out in our Bot-It update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Bot-It after Shark Tank.

Maurice and Joel pitched their automation software company, Bot-It, on Shark Tank Season 15. They sought $150,000 for 10% equity. After some back and forth, they struck a deal with Mark Cuban and guest shark Michael Rubin for $300,000 for 30% equity.

In terms of a Bot-It update, the company revamped its website, introduced tiered pricing from $9.99 to $275, and expanded features to cover bookings and automation for both individuals and small businesses.

Shark:	Result:
Mark Cuban and Michael Rubin	Accepted deal for $300,000 for 30% equity
Kevin O’Leary	No offer
Barbara Corcoran	No offer
Lori Greiner	No offer

Shark Tank Bot-It Pitch

Entrepreneurs: Maurice Bachelor and Joel Griffith
Business: AI website and mobile app
Ask: $150,000 for 10% equity
Result: $300,000 for 30% equity
Sharks: Mark Cuban and Michael Rubin

Maurice and Joel opened their pitch by sharing a frustration many people know too well: trying to book a dinner reservation, a golf tee time, or snag concert tickets, only to lose out in seconds.

The reason, they explained, is that bots now control more than 50% of online traffic.
That sparked the idea for Bot-It, a website and mobile app that lets regular people fight back using bots of their own.

The app handles online tasks automatically, like making reservations or securing limited-edition product drops.

Maurice said their most-used bot was for booking golf tee times. They also partnered with Turkey’s largest shipping company to offer business-to-business solutions.

Kevin O’Leary asked about pricing. Joel replied that they offered a standard subscription for $40 and a pro version for $300.

He added that users could pay extra for more frequent attempts, like checking every 15 minutes for a hot ticket.

Guest shark Michael Rubin wanted to know how fast it worked. Maurice said once a bot is set up, it takes just seconds to act.

He also said Bot-It was undetectable and built to follow all standard web automation rules.

When asked about sales, Joel shared that they had launched three months earlier and already made $30,000, with over 350 subscribers.

The sharks showed interest but remained cautious. Kevin bowed out and said the use of bots raised moral concerns.

Barbara Corcoran passed, too, noting she didn’t want to compete with the other sharks.

Lori Greiner admitted it wasn’t her space and stepped out. That left Mark Cuban and Michael.

Mark offered $150,000 for 20% equity. Michael countered with $150,000 for 15% equity.

The founders tried to bring both sharks in together, eventually accepting a joint offer of $300,000 for 30% equity.

Now, let’s check in for a full Bot-It update to see what the company has been up to since their Shark Tank appearance.

Shark Tank Bot-It Update

For our Bot-It update, we caught up with Maurice and Joel to learn what’s happened since Shark Tank.

“Only 48 hours after the show aired, we received over 60 new subscriptions,” Maurice told us. By the time it was all said and done, they had added up to 260 more.

Maurice also shared that they’ve got tons of new inquiries since the episode aired and have worked hard to add new ways to automate things.

As far as the deal with Michael and Mark, it went through, and they have been great partners for Bot-It. “Working with Mark and Michael has been great,” Maurice told us.

He elaborated that Mark has helped grow their sales channels, and Michael has introduced them to the Fanatics team to help their customers win back exclusive drops.

Maurice also shared that the best part of Shark Tank had to be having “two esteemed billionaires engaged in a heated bidding war to secure their role as our investor.”

Our Bot-It update found that it now supports a wide range of use cases, including booking golf tee times, tennis courts, concert tickets, camping reservations, dinner tables, and even automating Instagram DMs and business data scraping.

The company now markets itself as an “Automation Made Easy” tool aimed at both individuals and small businesses.

In June 2025, Maurice was a guest on the DTC Daily Podcast, where he discussed Bot-It’s growth, vision, and evolving AI features.

During our Bot-It update research, we found out that there has been a recent buzz about Bot-It 2.0, which is a complete relaunch in partnership with branding agency ByAllMeans.

Bot-It has reportedly closed a private funding round post-Shark Tank to scale its AI systems and sales efforts.

If you’d like to learn how to automate parts of your life, head over to the Bot-It website.

It looks like they’ve added more subscription plans, including a Standard plan that starts at just $9.99 a month to $275 per year.

We can’t wait to bring you more exciting news in our next Bot-It update.

In the meantime, check out our other company updates from Shark Tank Season 15 Episode 3:

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.

Andrew Smith

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.