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Bot-It AI App | Shark Tank Season 15

Entrepreneurs Maurice Bachelor and Joel Griffith pitched their website and mobile app during Shark Tank Season 15. Bot-It uses artificial intelligence, aka AI, to complete online tasks. They say their service can be especially helpful for booking reservations. Will the sharks agree? Find out in our Bot-It update.

If you’re short on time, here’s a quick overview of what happened to Bot-It after Shark Tank!

Maurice Bachelor and Joel Griffith appeared on Shark Tank Season 15 and made a deal with Mark Cuban and guest shark Michael Rubin. After some intense negotiating, they walked away with a deal for $300,000 for 30% equity. In terms of a Bot-It update, the company is still in business and sold 60 subscriptions within 48 hours of airing. Since then, they’ve adjusted their pricing to offer more options to consumers.

Shark: Result:
Mark Cuban and Michael Rubin Accepted deal for $300,000 for 30% equity
Kevin O’Leary No offer
Barbara Corcoran No offer
Lori Greiner No offer

Shark Tank Bot-It Update

Bot-It update

  • Entrepreneurs: Maurice Bachelor and Joel Griffith
  • Business: AI website and mobile app
  • Ask: $150,000 for 10% equity
  • Result: $300,000 for 30% equity
  • Shark: Mark Cuban and Michael Rubin

Founders of Bot-It, Maurice Bachelor and Joel Griffith entered Shark Tank Season 15 with a pitch for why their mobile and website app can be helpful with online tasks. They say that bots now control over 50% of online traffic, which makes it hard to compete when booking reservations or making online purchases.

With Bot-It, they say the app can help secure reservations when it might otherwise be difficult, such as concert tickets or getting a table at the most exclusive restaurants. This is because Bot-It is basically an online robot, or program, that will do the work for you of repeatedly trying to achieve the purchase or reservation so you don’t have to.

Guest shark Michael Rubin, a Fanatics chairman and CEO, speaks to the fact that bots trying to buy their TOPPS card releases, or jerseys, is a real problem. In fact, they’ve had to build software to help avoid bot purchases from going through.

Further, he poses a question about other companies doing the same thing, and whether it could interfere with this business. Maurice says that they’ve actually built their program to be undetectable on websites, however, they follow all of the standard practices for automation.

Michael wants to get down to business and discuss sales. Joel shares that they run on a subscription-based model.

They just launched 3 months prior to filming, and already have $30,000 in sales. Additionally, they have over 350 subscribers.

As far as subscription costs go, a standard package costs the customer $40 and a pro package costs $300. They also have some upsells available. For example, if the customer wants the bot to try getting a reservation every 15 minutes, it will cost more.

Kevin O’Leary chimes in, stating that the use of bots is becoming a moral issue in society today. He goes on to say that it feels like cheating.

Despite this, Mark Cuban offers $150,000 for 20% equity in Bot-It. Just then, Michael asks Mark if he can partner with him, but Mark says no.

In response, Michael offers $150,000 for 15% equity. Joel and Maurice thank Mark and Michael for their offers but first want to see if any of the other sharks want in.

Barbara Corcoran says she doesn’t want to compete with Mark or Michael, so for that reason, she’s out.

Lori Greiner says that there are better sharks for the deal than her. She doesn’t really understand the market, so she’s also out.

In turn, she also advises Maurice and Michael to make a quick decision.

Kevin O’Leary says that from a moral stance, he doesn’t agree that investing in bots is a good idea, so he’s out.

The entrepreneurs ask Mark and Michael to partner up, even though Mark initially said no. Mark says if they go in together, there needs to be more equity.

Maurice counters with $300,000 for 20% equity, and Michael warns that they could lose the deal altogether. Maurice counters again with $500,000 for 25%, but the sharks are getting frustrated with the math.

Joel tries again with $300,00 for 25% equity, but Michael and Mark counter with $300,000 for a 30% stake. After some hesitation, Maurice and Joel accept the deal.

What happened following their appearance on Shark Tank? Keep reading our Bot-It update to find out!

In terms of a Bot-It update, we caught up with Maurice and Joel for a quick interview to learn what’s happened since Shark Tank.

“Only 48 hours after the show aired, we received over 60 new subscriptions,” Maurice told us. He also shared that they’ve got tons of new inquiries since the episode aired and have worked hard to add new ways to automate things.

As far as the deal with Michael and Mark, it went through and they have been great partners for Bot-It. “Working with Mark and Michael has been great,” Maurice told Shark Tank Recap. He elaborated that Mark has helped grow their sales channels and Michael has introduced them to the Fanatics team to help their customers win back exclusive drops.

Maurice also shared that the best part of Shark Tank had to be having “two esteemed billionaires engaged in a heated bidding war to secure their role as our investor.”

If you’d like to learn how to automate parts of your life, head over to the Bot-It website. It looks like they’ve added more subscription plans, including a Standard plan that starts at just $9.99 a month.

We’d like to thank Maurice and Joel for taking the time to give us a Bot-It update!

In the meantime, check out our other company updates from Shark Tank Season 15 Episode 3:

For even more on companies and products, be sure to stop by our Season 15 Products Page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!