Soul’s Calling Update | Shark Tank Season 1

Gina Cotroneo, a survivor of a traumatic attack, created Soul’s Calling to share inspirational messages with others, turning her adversity into a positive force. To expand her reach and profitability, Gina needed additional capital to increase production volume and reduce product pricing. Let’s see if she secured a deal in our Soul’s Calling update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Soul’s Calling after Shark Tank.

Gina appeared on Shark Tank Season 1, seeking $150,000 for 25% equity in her Gifts and Accessories business. Despite her inspiring pitch, she left without a deal.

In terms of a Soul’s Calling update, the company experienced a surge in media attention shortly after airing on Shark Tank, including a feature on Oprah. However, the business ultimately struggled to reach its full potential and eventually closed its doors.

Shark	Result
Kevin O’Leary	No offer
Robert Herjavec	No offer
Kevin Harrington	No offer
Daymond John	No offer
Barbara Corcoran	No offer

Shark Tank Soul’s Calling Pitch

• Entrepreneur: Gina Cotroneo
• Business: Gifts and accessories with positive messages
• Ask: $150,000 for 25% equity
• Result: No deal
• Sharks: None

Gina presented her products to the sharks, explaining that her company, Soul’s Calling, aimed to spread happiness through gifts and accessories with positive messages. 

She needed an investment to scale her business and bring more positive energy into people’s lives.

Soul’s Calling offers inspirational messages on products such as umbrellas, flip-flops, water glasses, and accessories. 

These items are designed to uplift and inspire trauma survivors and those seeking motivation and positivity. 

They offer encouragement and support to foster overall well-being. A key product is the Inspirella, an umbrella with uplifting quotes.

Her concept of Positive Energy Transfer initially intrigued the sharks, but their skepticism was evident. However, as she demonstrated her products, their interest grew. 

Despite her claim of five years in business, the sharks demanded concrete financial data to substantiate her success. 

When Gina revealed that her sales were $11,000 and $18,000 in the last two years, the sharks were visibly stunned. 

Kevin O’Leary bluntly told Gina, “Money has no soul.” He explained that her company’s sales didn’t justify its valuation, and he was out of the deal.  

Daymond John admired her passion but felt the business lacked potential, so he dropped out as well. 

Barbara Corcoran also turned down the opportunity to invest. 

Finally, Robert Herjavec advised Gina that the business was sending a clear message and that she should walk away from the unprofitable venture.

Despite her confidence and belief in her product line, Gina left Shark Tank without a deal. 

To find out what happened next for her company, keep reading our Soul’s Calling update.

Shark Tank Soul’s Calling Update

Our research on the Soul’s Calling update found that the publicity from Gina’s Shark Tank appearance led to other television airing opportunities, including a spot on Oprah, which helped sustain the business for a while.

However, despite the exposure, sales remained low. In 2012, Gina decided to liquidate Soul’s Calling and moved on to a new endeavor.

According to our Soul’s Calling update research, the company is no longer in business. 

Gina has transitioned to a career as an advertising and marketing specialist. She is currently focused on advocating for love and kindness. 

This looks to be our final Soul’s Calling update.

Would you like to learn about the other companies featured in Season 1, Episode 4? Follow the links below for our other company updates from the episode.

• Coffee Brand Gifts Update
• Graffiti Removal Services Update
• Coverplay Update
• Gift Card Rescue Update

Before you go, check out our Shark Tank Season 1 page for more updates.