Live horror entertainment is a popular type of attraction. That’s why producer Melissa Carbone, has created a production company which stages haunted hayrides and more. Will she scare up a deal on
Shark Tank Ten Thirty One Productions Update
- Entrepreneurs: Melissa Carbone
- Business: Live horror entertainment
- Ask: $2 million in exchange for 10% equity
- Result: $2 million in exchange for 20% equity
- Sharks: Mark Cuban
Melissa brought her live horror production company, Ten Thirty One Productions to the tank. Her pitch began with terrifying characters who roamed around the set, spooking the sharks. Melissa shared that their most popular show is their Los Angeles Haunted Hayride, where ticket-holders are treated to zombie confrontations and demonic hay bales.
Kevin O’Leary said what was scary to him was Melissa valuing her company at $20 million. Melissa explained that the production company stages performances all year. Her famous hay ride sells out every night, earning her company about $1.8 million. With hopes to double capacity for the ride, she planned to bring in $3.6 million in the coming year, generating over $1 million.
Daymond John didn’t agree with Melissa’s vision for her company, and dropped out. Robert Herjavec told Melissa he didn’t think she would be able to get her projected $3.6 million in the coming year, so he went out next. Lori Greiner said didn’t think she would see a return on her investment for a very long time, so she was out too.
Daymond surprised everyone with an offer of $2 million in exchange for 40%, equity and Melissa appeared to be strongly considering it. She then countered with $2 million in exchange for 20% equity. Mark Cuban jumped in and said he would take that offer, giving her $2 million for 20% equity, and Melissa accepted! What happened next for her company? Keep reading our Ten Thirty One Productions update to find out!
We have some mixed news to share in our Ten Thirty One Productions update. While Melissa’s company did go on to become successful and even expand, an event-goer was injured at one of her company’s horror performances. There was a long, drawn-out lawsuit, which eventually led to her company being purchased by Thirteenth Floor Entertainment, the world’s largest haunted house company. This will be our final Ten Thirty One Productions update.
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!