When you bring puppies into the
Shark Tank PupBox Update
- Entrepreneur: Ben and Ariel Zvaifler
- Business: Subscription box for puppy parents
- Ask: $250,000 for 10% equity
- Result: $250,000 for 15% equity
- Shark: Robert Herjavec
After experiencing the pain of training puppies, husband-and-wife duo Ben and Ariel Zvaifler came up with a solution — the PupBox monthly subscription box. It comes with a customized set of items selected by owners for their puppies, including toys, treats, training tips, and other essential accessories.
To open up their pitch, Ben and Ariel brought puppies with them and put one on each shark’s lap. Once the sharks had their fill of puppy love, the questions began. Lori Greiner was up first, asking how long the puppies needed the products in each box. As the two explained, each box is customized for a puppy’s age and scales with them as they grow up.
In total, the two have done $580,000 in sales at the time of their pitch. More importantly, they expected to do more than $2 million the next year and that’s just by using social media.
Kevin O’Leary thought that the valuation was aggressive, but believed that they could achieve their goals and offered $250,000 for 20% equity. Shortly after Kevin’s offer, Mark Cuban dropped out sharing that he just doesn’t like the subscription box businesses.
The next shark to make an offer was Daymond John, who was quick to mention that he had connections in the pet industry and offered $250,000 for 25% equity. Robert Herjavec followed suit, offering $250,000 for 15% but wanted the two to give him an immediate answer. Although Ben and Ariel tried to see if other sharks wanted to partner up, Daymond wasn’t interested because he felt that he brought too much value to the business.
As a result, the two end up cutting a deal with Robert for $250,000 for 15% equity.
In terms of a PupBox update, we found that PupBox is doing quite well after
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