Alice’s Table Update | Shark Tank Season 9

The normal way of planning parties often requires significant upfront investment and complex logistics. Alice Rossiter saw an opportunity in this and created Alice’s Table, which offers a low-cost entry point, comprehensive training, and a user-friendly platform. This approach empowers women to start their own flower-arranging party businesses with ease. Let’s see how the negotiations with the sharks went in our Alice’s Table update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Alice’s Table after Shark Tank.

Alice Rossiter entered Shark Tank Season 9 to pitch her event management platform, Alice’s Table. She sought $250,000 for 6.25% equity. After her pitch, she received an offer from Mark Cuban and guest shark Sara Blakely for $250,000 for 10% equity.

In terms of an Alice’s Table update, the company is still in business. They have been acquired by 1-800-Flowers, and their annual revenue has reached $6 million.

Shark	Result
Mark Cuban and Sara Blakely	Accepted offer of $250,000 for 10% equity
Kevin O’Leary	$250,000 for 25% equity
Lori Greiner	No offer
Daymond John	No offer

Shark Tank Alice’s Table Pitch

• Entrepreneurs: Alice Rossiter
• Business: Event Management Platform
• Ask: $250,000 for 6.25% equity
• Result:  $250,000 for 10% equity
• Sharks: Mark Cuban and Sara Blakely

Alice Rossiter captivated the sharks from the start with her vibrant enthusiasm and innovative approach to modern entrepreneurship. 

She sought $250,000 for 6.25% equity to expand Alice’s Table, a company that combines the joy of flower arranging with the convenience of digital experiences.

Alice’s Table is for women seeking entrepreneurial opportunities or a creative hobby. It provides a web-based platform for individuals to host flower-arranging parties. 

Unlike traditional party planning services with set fees, Alice’s Table offers a low entry point. Hosts purchase a starter kit containing flower-arranging tools, materials, and even gourmet food items. 

The company also provides online training videos and management software to simplify event planning. Hosts can also set their own ticket prices and earn a commission on each sale. 

This model allows aspiring entrepreneurs to launch their own businesses with minimal investment while gaining valuable skills in event management and customer service.

On the other hand, customers enjoy a unique social experience where they learn a new creative skill, indulge in delicious treats, and bond with friends or colleagues. 

While the upfront cost of the starter kit might appear high, the opportunity to earn commissions and the value of the included supplies can offset the price.

Lori Greiner asked how the business model works. Alice explained that people can become party hosts by purchasing a full kit for $699, which costs her $550 to produce. 

Parties can be hosted anywhere, and attendees pay $85 to participate in arranging flowers. Alice receives 30% of this fee. She told Mark Cuban that she wanted to expand her current reach.

Only 53 people have purchased the host kit so far, but Alice has made over $100,000 in a year by hosting parties herself. 

In 2017, total sales reached $600,000, of which Alice retains 30%.

However, one struggle is that it requires a significant amount of marketing to find the right customers interested in taking classes and learning about the unique activities offered.

Kevin O’Leary liked Alice’s business but had major concerns about the valuation, so he offered $250,000 for 25% equity. 

Daymond John couldn’t understand the implied valuation and dropped out. 

Lori also didn’t make an offer. 

Mark Cuban and guest shark Sara Blakely teamed up to offer $250,000 for 10% equity. After briefly considering it, Alice accepted Mark and Sara’s offer.

Let’s find out where the company stands now in our Alice’s Table update.

Shark Tank Alice’s Table Update

Our Alice’s Table update research found that the deal with Sarah and Mark was successfully closed. 

Since airing on Shark Tank, the company has thrived, growing to $6 million in lifetime sales. They have also onboarded over 70 new hosts, who have fully booked schedules.

In Season 10, we got an official Alice’s Table update segment where she revealed a major partnership with 1-800-Flowers. 

The company continued to flourish and Mark Cuban called it one of the best pitches on the show. 

However, the COVID-19 pandemic forced a significant pivot. Alice successfully transitioned the business to online workshops, maintaining their services remotely.

In January 2022, 1-800-Flowers acquired Alice’s Table for an undisclosed amount, with Alice remaining as president. 

At the time of our Alice’s Table update, the company continues to operate under the 1-800-Flowers brand, offering online workshops on flower arranging, gourmet food platters, and pasta making.

We will keep you posted with any additional Alice’s Table updates.

You can find the other company updates from Season 9 Episode 17 here:

• Zup Update
• Boobie Bar Update
• Pandaloon Update

Before you go, be sure to have a look at our Shark Tank Season 9 page for more updates.