Alice's Table Update

Alice’s Table Update | Shark Tank Season 9

Alice Rossiter brought her company, Alice’s Table, onto Shark Tank Season 9 with the hopes of raising $250,000 in exchange for 6.25% equity. This was a steep valuation and the sharks were immediately curious about whether the company had the right amount of sales to justify this type of valuation. Let’s see how the negotiations went before we give you a current Alice’s Table update.

Shark Tank Alice’s Table Update

Alice's Table Update

  • Entrepreneurs: Alice Rossiter
  • Business: Event Management Platform
  • Ask: $250,000 for 6.25% equity
  • Result:  $250,000 for 10% equity
  • Sharks: Mark Cuban and Sara Blakely

New business owners come to Alice’s Table to purchase a $699 kit of accessories that can help them get started with anything from flower arrangements to culinary and cocktail creations.

The cost for Alice and her company comes out to just over $500 per distributed kit, leaving her a margin of about $200 per kit sold. When a client purchases a single kit, Alice’s Table also takes a 30% commission on any event tickets that the client may sell in the future.

Alice had net revenue of about $180,000 under this unique business model. However, one struggle is that it requires a large amount of marketing to find the right customers that are interested in taking classes and learning about the unique activities offered.

Kevin O’Leary liked Alice’s business but he had major concerns with the valuation. Kevin decided to offer $250,000 but he wanted 25% equity.

Daymond John couldn’t get past the implied valuation and ultimately decided to go the opposite direction and not make an offer.

Mark Cuban and guest shark, Sara Blakely teamed up to make an offer of $250,000 for 10% equity.

Alice decided to accept Mark and Sara’s offer after taking a short time to think about it. Let’s quickly get Alice’s Table update to see how the company has been doing since accepting a deal on Shark Tank.

While the COVID-19 pandemic greatly hurt the short-term revenue for Alice’s Table, a partnership with 1-800-FLOWERS seems to have helped shift momentum back in the right direction.

At the time of writing, the company is projected to generate more than $5 million in gross revenue sales and it still has a very active website.

If we get more news on an Alice’s Table update, we will be sure to let you know.

You can find the other company updates from Season 9 Episode 17 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!