Boogie Box Fitness update

Boogie Box Fitness Update | Shark Tank Season 1

ByAndrew Smith

Dede Barbanti-Parra and Kathy Lamm saw a gap in the fitness market for an enjoyable and effective workout. They developed Boogie Box Fitness, combining dance and martial arts movements into a fun and dynamic exercise routine. Did they secure a deal? Find out in our Boogie Box Fitness update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Boogie Box Fitness after Shark Tank.

Dede and Kathy entered Shark Tank Season 1, seeking $700,000 for 70% equity in their Boogie Box Fitness. Unfortunately, they left without securing a deal.

In terms of a Boogie Box Fitness update, the company experienced a surge in media exposure shortly after airing. However, despite this early success, the company appears to have ceased operations. Their website and social media profiles are no longer accessible.

SharkResult
Barbara CorcoranNo offer
Kevin O’Leary No offer
Kevin HarringtonNo offer
Daymond JohnNo offer
Robert HerjavecNo offer

Shark Tank Boogie Box Fitness Pitch

Shark Tank Boogie Box Fitness Update
  • Entrepreneurs: Dede Barbanti-Parra and Kathy Lamm
  • Business: Fitness DVDs
  • Ask: $700,000 for 70% equity
  • Result:  No deal
  • Sharks:  None

Dede Barbanti-Parra and Kathy Lamm took the stage with high energy to pitch Boogie Box Fitness and address its major aim.

Their goal was to expand their dance fitness program, which blends hip-hop, Latin dance, kickboxing, and military drills to make exercise fun and accessible for everyone.

Boogie Box Fitness combines these elements into a calorie-torching workout, with university-tested results showing up to 1,100 calories burned per hour.

The program is marketed through home workout DVDs and live workshops.

When asked about sales, Dede and Kathy admitted that their DVDs had yet to generate any revenue. 

However, they expressed confidence that DVDs would eventually account for 80-90% of their income.

The live-class portion of the business, which launched the year before filming, had earned $15,000 but wasn’t included in the offer to the sharks.

The sharks questioned the investment amount versus the risk. Daymond John, Robert Herjavec, and Kevin O’Leary dropped out due to the lack of sales.

Kevin Harrington said it was too early to invest and exited next. Barbara Corcoran loved the ladies but not the valuation and also dropped out.

With no offers from the sharks, Dede and Kathy left without a deal.

Keep reading our Boogie Box Fitness update to find out what happened to their company.

Shark Tank Boogie Box Fitness Update

Our research on the Boogie Box Fitness update indicates that the business experienced a significant surge following its episode airing.

This exposure propelled them into a new market, ultimately leading to the production of their first DVD and a substantial boost to their overall profile.

Capitalizing on this momentum, our Boogie Box Fitness update found that it secured appearances on national shows like Dr. Oz and FitCeleb, further expanding their visibility.

However, despite this success, they faced tough competition from other dance-based workouts and struggled to differentiate themselves.

At the time of writing, Boogie Box Fitness appears to be out of business. Their social media accounts have been inactive, and their website has been offline since July 2021.

It looks like this will be our final Boogie Box Fitness update.

Would you like to learn about the other companies featured in Season 1, Episode 7? Follow the links below for our other company updates from the episode.

Before you go, check out our Shark Tank Season 1 page for more updates

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.