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Flaus Update | Shark Tank Season 15

After receiving nine cavities due to hate for flossing, Samantha Coxe discovered the need for an electric flosser. Dissatisfied with the lack of alternatives to traditional flossers online, she founded Flaus, a solution to improve oral hygiene practices. 

Let’s see if the sharks find this new oral hygiene solution investable in our Flaus update and pitch recap.

SharkResult
Candace NelsonAccepted deal for $250,000 for 8% equity
Kevin O’Leary$250,000 for 5% equity plus $2.50 cent royalty until recoups $750,000  
Daymond John$250,000 for 10% of the company
Mark CubanNo offer
Lori Greiner  No offer
  • Entrepreneur: Samantha Coxe
  • Business: oral hygiene solution
  • Ask: $250,000 for 5% equity
  • Result: $250,000 for 8% equity
  • Shark: Candace Nelson 

Shark Tank Flaus Pitch

Flaus update shark tank

Samantha Coxe started her pitch by highlighting the questions dentists usually ask their clients. She argued that oral health was important, but only 30% of Americans floss daily.

The sharks were impressed by her product’s design and concept. 

After trying the product, guest shark Candace Nelson particularly enjoyed the peppermint-flavored floss and inquired about other flavor options, which Samantha confirmed were in development.

Candace probed further to assess Flaus’s long-term viability. Sam explained the device costs $99 online, with a manufacturing cost of $25 per kit, allowing a 75% gross margin.

The Flaus kit, which costs $99, includes the device, charger, cable, and 45 floss heads. It offers a convenient and potentially cost-saving alternative to traditional flossing.

She added that a 3-month subscription for $15 (or $5 monthly) keeps you stocked with 90 floss heads. Daymond John then inquired about their retail presence.

Sam explained that since Flaus devices were new to the market, establishing retail connections was challenging. Therefore, she opted to sell directly to consumers. 

The business had generated $900,000 in sales in the last 12 months, translating to a healthy 33% gross profit of $300,000. While not yet profitable, this first-year performance impressed Candace. 

Kevin asked about Flaus’s customer acquisition cost. Sam said that the company acquired its customers for $38 per order. The return on ad spend (ROAS) was 3x the expenditure. Even though the company had just under a million dollars in sales, it had no public relations or publicity expenses.

Candace further inquired about the money Sam raised for Flaus. Sam explained that she raised $3.5 million because the device was a consumer electronic and the business was capital intensive. The fundraising dates back over two years and was closed at a valuation of $8 million.

Lori Greiner described the Flaus product as a mousetrap for consumers. She preferred traditional flossers and didn’t think Flaus was worth the money, so she dropped out.

Mark Cuban followed Lori’s lead and opted out, saying that electric flossers weren’t a good fit for him.

Kevin O’Leary was impressed but did not like Samantha’s offer. He countered with a new offer: $250,000 for 5% of Flaus’ company and a royalty of $2.50 until he recouped $750,000.

Candace dismissed Kevin’s offer, favoring a long-term partnership with Flaus. She countered Sam with $250,000 for 8% and brand-building expertise, prompting Kevin to lower his demand to 3%.

Daymond John offered $250,000 for 10% equity and added that he could help Sam get a licensing deal.

Overwhelmed by the offers on the table, Sam tried to counter Candace’s offer, which she refused. Eventually, she agreed to Candace’s offer, and they made a deal.

Did Sam make the right choice by making a deal with Candace? Find out in our Flaus update.

Shark Tank Flaus Update

After Shark Tank, Samantha capitalized on the exposure by offering fans a special Shark Tank bundle on her website.

They’ve also made the product more accessible by lowering the price of the Flaus kit from $99 to $79.

To ensure its competitive edge, our Flaus update research revealed that the company holds three granted design patents and two pending patents.

You can buy the Flaus electric flosser for $79 from the Flaus website and join its subscription service to receive replacements on a regular basis. 

Sam’s future looks bright, and we can’t wait to see what it holds for our next Flaus update.

For more on Shark Tank Season 15 Episode 22, be sure to check out the links below.

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!