Bermies Update

Bermies Swimwear Update | Shark Tank Season 9

Disappointed by the lack of comfortable and affordable swimwear, beach lover Uki Deane saw a gap in the market. He envisioned a brand offering stylish, quick-drying suits at accessible prices, leading to the creation of Bermies. With its vibrant designs and focus on comfort, let’s see if the sharks were willing to invest their money in his swimwear business in our Bermies update.

Robert HerjavecNo Offer
Bethany FrankelNo Offer
Mark CubanNo Offer
Lori GreinerNo Offer
Daymond JohnNo Offer

Shark Tank Bermies Pitch

Shark Tank Bermies Update
  • Entrepreneur: Uki Deane
  • Business: Swimwear for Men
  • Ask: $200,000 for 20% equity
  • Result: No deal
  • Sharks: None

Uki enters the tank in a rather unusual fashion, wearing nothing but a bathing suit as he tells his story and gives his pitch. He explained that he had spent his life savings to start Bermies. 

Athletic Beach Shorts
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As a beach lover with a passion for water sports, he said he was frustrated by the lack of quality, affordable men’s swim trunks. Taking matters into his own hands, this enterprising spirit decided to create his own brand.

Driven by the desire to create a versatile swim trunk that could be comfortably worn in or out of the water, he developed the Bermies. 

The product is made from a lightweight and quick-drying blend of 90% polyester and 10% lycra; the Bermies offer superior comfort and prevent chafing.

Additionally, he said the products come in two main styles: Classics, which are a touch shorter than your typical board shorts, and Originals, which are even smaller than the classics. 

Both options boast a vibrant selection of colors and designs, featuring everything from anchors to sea turtles.

He then showed the sharks the new female bikinis. These offer a Classic style for a “slyly sexy” look and a cheeky line that brings “confidence and flair.”

When he gave the sharks samples, they were impressed with the quality. Uki told the sharks that they only cost $9.80 to make and retail for $49 each.

Daymond says the manufacturing cost should be reduced to $6.50. Uki says he can do that with a larger inventory order.

Further explaining the numbers to the sharks, Uki’s first year in business was 2016 and resulted in $271,000 in sales.

His sales through September 2017 are $300,000. His main challenge is with inventory as he is a one-man show now and needs help to get to the next stage.

Mark Cuban advises that he needs to give more attention to his online sales. Uki agrees, but Mark says he’s not there yet and is the first shark to drop out of the deal.

Daymond John says doesn’t think he is well organized for this business, so he’s out as well. 

Lori Greiner loves Uki’s passion but feels that the swimsuit market is a crowded space. For that reason, she exits the deal.

Robert Herjavec felt Uki focused too much on the product itself and not enough on the business strategy. So he’s out as well.

Guest shark Bethenny Frankel echoed the other sharks’ concerns in the deal as well.

How did Uki’s company perform after failing to attract any investment from the sharks? Let’s find out in our Bermies update.

Shark Tank Bermies Update

Despite not getting a deal on the show, Uki remained determined, and his business thrived. Since its appearance on Shark Tank, Bermies has experienced tremendous success.

Our Bermies update research found that his product line has expanded beyond swimwear, now featuring Hawaiian shirts, pants, shirts, lounge pants, hoodies, and jackets. Additionally, the swimwear is now made from recycled plastic bottles.

With a team of five employees, Bermies has reached $4 million in annual revenue and lifetime sales of over $50 million.

If you’d like to purchase some shorts, they can be found on the Bermies website and on Amazon.

Despite not getting a deal on Shark Tank, we are calling this Bermies update a success!

You can find the other company updates from Season 9 Episode 24 here:

Before you go, be sure to check out some of our other Shark Tank Season 9 updates.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!