How To Be a Redhead Beauty Products Update | Shark Tank Season 15

Sisters Adrienne and Stephanie Vendetti pitched their beauty company during Shark Tank Season 15. How To Be a Redhead is their line of products made specifically for redheads, and inspired by their own natural locks. Will their pitch lead to a deal? Find out in our How To Be a Redhead update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to How To Be a Redhead after Shark Tank!

Adrienne and Stephanie Vendetti appeared on Shark Tank Season 15 and ultimately made a deal with Mark Cuban. They accepted a deal for $350,000 for 15% equity in their company. In terms of a How To Be a Redhead update, the company received a 544% increase in sales after the episode aired. Further, they are working on rebranding the company and making a more neutral line of products.

Shark: Result:
Mark Cuban Accepted deal for $350,000 for 15% equity
Kevin O’Leary $350,000 for 10% equity, plus $2.50 royalty until investment recouped, then $1 royalty in perpetuity
Lori Greiner No offer
Robert Herjavec No offer
Barbara Corcoran No offer

Shark Tank How To Be a Redhead Update

  • Entrepreneurs: Adrienne and Stephanie Vendetti
  • Business: Products for redheads
  • Ask: $350,000 for 10% equity
  • Result: $350,000 for 15% equity
  • Shark: Mark Cuban

Adrienne and Stephanie Vendetti know how hard it can be to have naturally red hair. Especially where beauty is concerned, and that’s why they created their line of beauty products called How To Be a Redhead.

Redhead Friendly
How To Be a Redhead - Lashes Enhancing Mascara

Designed to match your red hair and give you that "no makeup makeup" look.

We earn a commission if you make a purchase, at no additional cost to you.

How To Be a Redhead carries a whole line of beauty products just for redheads! From eyebrow and mascara products in shades of red, along with specialty shampoo, and lipsticks, they offer products that can’t be found in today’s market.

Now, they’re seeking help from a shark, so that they can continue to grow their line into all things skincare, beauty, and hair products for natural redheads. As they point out in their pitch, these types of products have not been available before.

An interesting statistic is that only 2% of the world’s population has natural red hair. However, this does not take into consideration the large number of those who dye their hair red.

With How To Be a Redhead, the sisters have set out to change representation for women who look like them. While the sharks may question whether there’s an actual need for the products, the sisters go on to prove them wrong when they share their sales.

During the year of filming, they’re projecting to finish with $1.1 million in sales. The previous year, they did $833,000 in sales.

Next year, they’re projecting to do $2.4 million in sales. In terms of profitability, they are profitable and don’t have any debt.

Overall, How To Be a Redhead has been in business for 12 years, with lifetime sales of over $4 million.

In terms of cost, their Longwearing eyebrow gel costs the company $4 landed to manufacture. It then retails for $26, so their margins are great!

Additionally, all sales are currently direct to consumer, with 55% of their customers returning for more orders. Further, their average sale total is $55.

Lori Greiner loves the brand and even offers some tips for improving the packaging. However, she doesn’t feel it’s the right investment, so she drops out.

Likewise, Robert Herjavec says the business isn’t for him either. So far, two sharks are out.

Barbara Corcoran doesn’t think that the sisters need a shark. For this reason, she too goes out.

Kevin O’Leary offers $350,000 for 10% equity but also wants a $2.50 royalty order until his investment is recouped. Then the royalty will drop to $1 in perpetuity.

Mark Cuban offers $350,000 for 15% equity. He wants to help the women build their brand as a lifestyle company and a strong community for redheads.

With two offers on the table, the sisters have to consider which shark will help them to better meet their goals. In the end, they ultimately accept Mark’s offer!

Was it the right decision in the end? Keep reading our How To Be a Redhead update, to find out what happens following Shark Tank!

We were able to catch up with Adrienne and Stephanie for an exclusive How to Be a Redhead update after airing on Shark Tank. “We’ve always been a fan of the show and really felt our redhead beauty brand was ready for the platform and an investment,” Stephanie told us.

“Our sales are up 544% and traffic soared on the website,” said Stephanie. She continued, “We were very prepared and all our orders shipped quickly to all customers.”

As for the deal with Mark, Adrienne and Stephanie told us that the deal went through and they are looking forward to working with him.

Looking ahead to a future How to Be a Redhead update, the sisters are working on a rebrand and are planning to incorporate a more neutral line of products for all redheads. “We’re also continuing to build our redhead community and are pushing for redheads to be represented in Ulta and Sephora,” Adrienne told us.

If you’d like to do some shopping, stop by the How To Be a Redhead website to learn more about what they offer. You can also listen to their How To Be a Redhead podcast wherever podcasts are available.

We’d like to thank Adrienne and Stephanie for giving us a How to Be a Redhead update and can’t wait to see what the future has in store!

Before you go, you can check out our other company updates from Season 15 Episode 14, by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!