How To Be a Redhead Beauty Products Update | Shark Tank Season 15

Adrienne and Stephanie Vendetti had a hard time finding makeup and beauty products that matched their red hair and fair skin. So they created How to be a Redhead, a brand that makes products just for redheads, like mascara, skincare, and haircare that actually work. Will the sharks see why this matters? Let’s find out in our How to be a Redhead update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to How To Be a Redhead after Shark Tank.

Adrienne and Stephanie entered Shark Tank Season 15, seeking $350,000 for 10% equity in their beauty company. Ultimately, they made a deal with Mark Cuban for $350,000 for 15% equity.

In terms of a How To Be a Redhead update, the company received a 544% increase in sales after the episode aired. Further, they have since expanded their product line, launched a redhead-only ambassador program, and shifted to a membership model to support long-term growth.

Shark:	Result:
Mark Cuban	Accepted deal for $350,000 for 15% equity
Kevin O’Leary	$350,000 for 10% equity, plus $2.50 royalty until investment recouped, then $1 royalty in perpetuity
Lori Greiner	No offer
Robert Herjavec	No offer
Barbara Corcoran	No offer

Shark Tank How To Be a Redhead Pitch

• Entrepreneurs: Adrienne and Stephanie Vendetti
• Business: Products for redheads
• Ask: $350,000 for 10% equity
• Result: $350,000 for 15% equity
• Shark: Mark Cuban

Adrienne and Stephanie came to Shark Tank intending to become the go-to beauty brand for redheads everywhere.

Their company, How to Be a Redhead, offers a full line of redhead-friendly products. This includes eyebrow and mascara shades made for red hair, red-toned lipsticks, and specialty shampoos.

Everything is tested with sensitive skin in mind. They explained to the sharks that these kinds of products didn’t exist before, and they wanted to change that.

Interestingly, only 2% of the global population has natural red hair. However, that number doesn’t include the millions who dye their hair red and still struggle to find products that match their tone.

All sales come through their website. Customers can order one-off products or subscribe to a seasonal box filled with curated redhead-themed items.

Their average order value sits at $55. Even better, 55% of customers return to shop again.

One of their key products, a long-wear eyebrow gel, costs just $4 to produce but sells for $26, showing a strong profit margin.

While they pitched, the sharks listened closely. Lori Greiner complimented the brand and offered tips on improving the packaging, but said it wasn’t the right investment for her.

Robert Herjavec also passed, explaining it wasn’t a category he felt connected to.

Barbara Corcoran liked the business but felt the sisters were doing well enough on their own and didn’t need a shark.

The sisters didn’t flinch. They shared that they’d been running the business for 12 years, with lifetime sales exceeding $4 million.

They finished the previous year with $833,000 in sales and expected to hit $1.1 million during the year of filming.

Looking ahead, they projected $2.4 million in revenue the following year. More importantly, they were profitable and carried no debt.

That detail caught Kevin O’Leary’s attention. He offered $350,000 for 10% equity, but with a $2.50 royalty per unit until his money was recouped, dropping to $1 in perpetuity.

Mark Cuban countered with $350,000 for 15% equity. He wants to help turn the brand into a lifestyle movement and build a strong community for redheads.

With two offers on the table, Adrienne and Stephanie took a moment to consider their options.

Ultimately, they accepted Mark’s offer and left with a deal.

Was it the right decision in the end? Keep reading our How To Be a Redhead update to find out what happened following Shark Tank.

Shark Tank How To Be a Redhead Update

We were able to catch up with Adrienne and Stephanie for an exclusive How to Be a Redhead update after airing on Shark Tank.

“We’ve always been a fan of the show and really felt our redhead beauty brand was ready for the platform and an investment,” Stephanie told us.

“Our sales are up 544% and traffic soared on the website,” said Stephanie. She continued, “We were very prepared and all our orders shipped quickly to all customers.”

As for the deal with Mark, Adrienne and Stephanie told us that the deal went through and they are looking forward to working with him.

Looking ahead to a future How to Be a Redhead update, the sisters are working on a rebrand and are planning to incorporate a more neutral line of products for all redheads.

“We’re also continuing to build our redhead community and are pushing for redheads to be represented in Ulta and Sephora,” Adrienne told us.

We’d like to thank Adrienne and Stephanie for giving us a How to Be a Redhead update.

And now, two years later, we have a clearer picture of how that future is unfolding.

Since their Shark Tank appearance, the brand has launched new product lines, including Finally Bold Lipstick, added multiple shades to their brow and lash collections, and introduced a redhead-only ambassador program.

In 2024, they transitioned from a monthly subscription box to a full membership model, offering exclusive perks and early access.

They’ve also restocked top sellers like Finally Glossy Shampoo after repeated sellouts.

In January 2025, the brand celebrated its 14th anniversary and started teasing retail expansion.

If you’d like to do some shopping, stop by the How To Be a Redhead website to learn more about what they offer.

You can also listen to their How To Be a Redhead podcast wherever podcasts are available.

We’ll bring you more when we have it in our next How to Be a Redhead update.

Before you go, you can check out our other company updates from Season 15 Episode 14 by following the links below!

• The Peep Show Update
• SplashZen Update
• Flora Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.