Vinamor Wine Aerator | Shark Tank Season 3
Entrepreneur Gary DeJohn pitched his wine accessory during
If you’re short on time, here’s a quick overview of what happened to Vinamor after
Gary DeJohn appeared on
| Shark: | Result: |
| Mark Cuban | No deal |
| Kevin O’Leary | No deal |
| Barbara Corcoran | No offer |
| Robert Herjavec | No offer |
| Daymond John | No offer |
Shark Tank Vinamor Update
- Entrepreneur: Gary DeJohn
- Business: Wine aerator
- Ask: $75,000 for 30% equity
- Result: No deal
- Shark: None
Gary walked into the tank and introduced the sharks to his unique wine aerator, the Vinamor. His product basically helps to bring the wine back to life, after it’s been bottled.
He explains that people are frustrated by the harsh tannins and acidity associated with red wine, so they usually resort to using a decanter. However, it’s messy, and you have to let the wine sit in the decanter for an hour to open up.
His product does the same thing, although the process happens in just seconds. It’s also easy to use, with no mess involved.
You just place the Vinamor in a wine glass, and pour the wine over and through it. This gives exposed the wine to air, giving it the most amount of surface space possible, which in turn allows the wine to breathe.
After he demonstrated the product, he eventually invited Kevin O’Leary to come up and taste the wine. Kevin agreed that the aerator worked, but he also owned every other wine aerator on the market and didn’t think this stood out.
Gary also talked about the profit to restaurants involved in aerating wine by the glass. He also says there are branding possibilities for the restaurants.
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Further, he said that statistics show that if you drink your first glass of wine before you order your meal, chances are you’ll order a second glass. This also benefits the restaurants, therefore his product would appeal to them in this way too.
The product also measures the pour, which cuts back on overage costs for the restaurant as well.
Mark Cuban eventually wanted to take a closer look at the product, and carefully examined it, along with the other sharks.
Then Robert Herjavec asked about sales, and Gary admitted that he’d sold around 1,000 units direct to consumers, at $40 a pop, with $20 spent on making each.
Additionally, he wanted to start manufacturing overseas to save on costs.
Robert Herjavec says he doesn’t care about wine in the slightest, so he was the first shark to drop out.
At this point Daymond John spoke up. He said he doesn’t know anything about the market, so for this reason, he went out.
Mark wasn’t very enthusiastic about the product either. He said he’s a beer drinker, not a wine drinker, so he went out next.
Barbara Corcoran agreed with Gary that there was a market for the product, however, it wasn’t something that she personally wanted to invest in, so she was also out.
Only Kevin remains, and he agrees that the product works. Although, he says the only way to succeed will be to license it, and he doesn’t want to take on that product, so he too is out.
With that, Gary must leave the tank without a deal. Do you think he still succeeded following
Keep reading our Vinamor update to see what came next.
Our Vinamor update reveals that the company succeeded despite the lack of shark investment. By the time the episode aired, Gary had already secured a loan to grow the business.
Sales boomed for a while, and the product was available for a time on Amazon, however it is no longer sold there.
You can continue to buy the Vinamor on the Vinamor website with a money-back guarantee, but the product does not seem to be available for sale anywhere else.
If we learn anything new about this company, we will certainly let you know. However, in the meantime you can check out our other company updates from Season 3 Episode 9 by following the links below.
There you will find out anything you could have hoped to find out about the company!
For even more on companies and products, be sure to stop by our Season 3 Products Page!
Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!