Thrive+ Hangover Supplement Update | Shark Tank Season 9

After waking up with a hangover after a college party, Brooks Powell, a Princeton neuroscience major, discovered a research paper on curing hangovers in rats. This sparked the idea for Thrive+, a hangover cure supplement containing dihydromyricetin, a safe and natural ingredient. Will a shark want to hang with Brooks’ new discovery? Find out in our Thrive+ update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Thrive+ after Shark Tank.

Brooks Powell entered the tank seeking an investment of $400,000 for a 10% equity in his business. After making his presentation, he left the show without a deal.

In terms of a Thrive+ update, the company is still in business. They have rebranded to Cheers and have grown to an annual revenue of $7 million.

Shark	Result
Mark Cuban	No offer
Lori Greiner	No offer
Bethenny Frankel	No offer
Daymond John	No offer
Robert Herjavec	No offer

Shark Tank Thrive+ Pitch

• Entrepreneur: Brooks Powell
• Business: Hangover Supplement
• Ask: $400,000 for 10% equity
• Result: No deal
• Sharks: None

Brooks enters Shark Tank seeking investment for his hangover supplement Thrive+. After explaining how his product worked, things got underway quickly in the tank.

A lengthy discussion ensues about studies on the active ingredient, dihydromyricetin, and Brooks’ patent process. However, Mark Cuban was not impressed with Brooks’ claims, calling it “BS.”

Not surprisingly, Mark Cuban, who says he never invests in supplements, was the first shark to drop out of the deal.

Robert Herjavec follows, citing the confusing nature of the pitch.

Guest shark Bethenny Frankel worries about the marketing challenges and passes.

Daymond John echoed her concerns about the high marketing costs and exited the deal.

Lori Greiner, the last remaining shark, believes Brooks is “too early” with his product.

While the effectiveness of the hangover supplement on any symptoms remained unclear, one thing was certain: Brook’s pitch failed to convince the sharks to risk their money.

While Brooks was unable to secure a deal with the sharks, let’s see how his business performed after the episode in our Thrive+ update.

Shark Tank Thrive+ Update

After its appearance on Shark Tank, Thrive+ changed its name to Thrive Global. A year later, in February 2019, Brooks secured $2.1 million in funding and completely rebranded the company to Cheers.

By 2021, Brooks was seeking public investments at a $49 million valuation. Cheers remained in business with $3.5 million in annual revenue. 

In September, our Thrive+ update research found that the company launched a crowdfunding campaign to raise funds for a retail push, bringing in roughly $1.7 million.

Following the campaign, they introduced the Cheers Restore beverage, which boasts a patented permeabilizer technology that significantly increases the bioavailability of a key ingredient. They also launched a new hydration brand.

By November 2022, the company’s annual revenue had grown to $7 million.

Brooks may not have landed a deal on Shark Tank, but the show’s exposure seems to have benefitted his business. We will be sure to let you know if we get another Thrive+ update.

You can find the other company updates from Season 9 Episode 24 here:

• Bermies Update
• Dermovia Lace Your Face Update
• Palmini Update

For more company updates, be sure to check out our Shark Tank Season 9 products page.