Plant-based meats are all the rage right now, but there is still one meat that doesn’t have a plant-based counterpart—Corned beef. Jenny Goldfarb believes she has a million-dollar idea and decided to pitch in on
Shark Tank Mrs. Goldfarb’s Unreal Deli Update
- Entrepreneur: Jenny Goldfarb
- Business: Plant-based corn beef
- Ask: $100,000 for 10% equity
- Result: $250,000 for 20% equity
- Shark: Mark Cuban
Jenny Goldfarb used to live in NYC, where amazing delis reign supreme. After moving to Los Angeles, she desperately missed the deli experience. Plus, she became a vegan, which definitely impacted her ability to enjoy deli meats.
That’s what prompted her to start Mrs. Goldfarb’s Unreal Deli. It makes 100% plant-based corn beef, and is in the process of developing more plant-based meats. She gives the sharks a sample during her pitch, and they all agree that it’s really good, and tastes very close to the original. She puts in a lot of effort to retain an original meat taste.
But it’s more than just a great-tasting meat alternative. There are only 100 calories per 2-ounces of meat, something which has taken a lot of work to achieve. Apparently, she’s only been producing the meat for a few months, and she’s already in six or so delis in LA. Next month, she has a deal starting with 58 Whole Foods stores, and next year she has a deal with 230+ chain restaurants.
With great sales, a huge profit margin, and determination, she’s winning the sharks over. Daymond John asks about the valuation, but Jenny responds by saying she wants a shark and that’s the reason she’s here. She projects $3 million as soon as she gets her meat out on the market.
This is apparently all Kevin O’Leary needs to hear. He offers $100,000 for 20% of the company. Guest shark Anne Wojcicki is interested but wants to make a deal that won’t put her out. There are big Silicon Valley companies making some big leaps in the field.
Mark Cuban interrupts, saying that he’s a vegetarian and that he believes in the product. He loves the meat and offers to be the poster child for the company. He offers her $250,000 for 20% equity in her company, which is more than she asked, but a bigger portion of her company.
Jenny accepts Mark’s offer and seems elated with the deal. In our Mrs. Goldfarb’s Unreal Deli update, we’ll look at how well this delicious deli meat is doing after
Mrs. Goldfarb’s meat is doing remarkably well after airing on
During our Mrs. Goldfarb’s Unreal Deli update research, we found that the company is now making steak and roasted turkey as well as corned beef.
Mark Cuban is still backing the company and propelling them forward with retail deals. With about $4 million in annual revenue and a new line of premade sandwiches in the works, Mrs. Goldfarb’s Unreal Deli is achieving her plant-based dreams!
You can find the other company updates from Season 11 Episode 8 here:
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