Mrs. Goldfarb’s Unreal Deli Update | Shark Tank Season 11
Plant-based meats are all the rage right now, but there is still one meat that doesn’t have a plant-based counterpart—Corned beef. Jenny Goldfarb believes she has a million-dollar idea, and decides to pitch in on
If you’re short on time, here’s a quick overview of what happened to Mrs. Goldfarb’s Unreal Deli after
Jenny Goldfarb appeared on
| Shark: | Result: |
| Mark Cuban | Accepted deal of $250,000 for 20% equity |
| Kevin O’Leary | $100,000 for 20% equity |
| Lori Greiner | No Offer |
| Daymond John | No Offer |
| Anne Wojcicki | No Offer |
Shark Tank Mrs. Goldfarb’s Unreal Deli Update
- Entrepreneur: Jenny Goldfarb
- Business: Plant-based corn beef
- Ask: $100,000 for 10% equity
- Result: $250,000 for 20% equity
- Shark: Mark Cuban
Jenny brought Mrs. Goldfarb’s Unreal Deli to
Beans beet meat. Our flagship corn'd beef is made with wholesome ingredients like beets, tomatoes, and chickpeas packing every slice with tons of vitamins and minerals in addition to a protein-rich punch at 14g per serving!
However, after moving to Los Angeles, she desperately missed the deli experience. Plus, she became a vegan, which definitely impacted her ability to enjoy deli meats.
That’s what prompted her to start Mrs. Goldfarb’s Unreal Deli. It makes 100% plant-based corn beef and is also in the process of developing more plant-based meats.
She gives the sharks a sample during her pitch, and they all agree that it’s really good and tastes very close to the original. She shared that she puts in a lot of effort to retain the original meat taste.
But it’s more than just a great-tasting meat alternative. There are only 100 calories per 2 ounces of meat, something which has taken a lot of work to achieve.
Jenny shares that she’s only been producing the meat for a few months, and she’s already in six or so delis in LA. Further, next month, she has a deal starting with 58 Whole Foods stores and next year she has a deal with 230+ chain restaurants.
It costs $3.80 to make a pound of plant-based meat, and then it retails for between $8-$10 per pound.
With great sales, a huge profit margin, and determination, she’s winning the sharks over.
Daymond John asks about the valuation, but Jenny responds by saying she wants a shark, and that’s the reason she’s here.
Additionally, she projects $3 million in sales as soon as she gets her meat out on the market.
This is apparently all Kevin O’Leary needs to hear. He offers $100,000 for 20% of Mrs. Goldfarb’s Unreal Deli.
Guest shark Anne Wojcicki is interested but wants to make a deal that won’t put her out. She says there are big Silicon Valley companies making some big leaps in the field.
Mark Cuban interrupts, saying that he’s a vegetarian, and because of this he believes in the product. He loves the meat and offers to be the poster child for the company.
He offers her $250,000 for 20% equity in her company, which is more than she asked, but a bigger portion of her company.
Jenny accepts Mark’s offer and seems elated with the deal.
What happened following
We have good news to share in our Mrs. Goldfarb’s Unreal Deli update. The company is doing remarkably well after airing on
According the Mrs. Goldfarb’s Unreal Deli website, you can find the vegan meats in Whole Foods, Wegman’s, Publix, Giant, Ralph’s, Quiznos, and Fresh Thyme.
Our research also revealed that the company is now making steak and roasted turkey in addition to corned beef.
Mark Cuban is still backing the company, and propelling them forward with retail deals. With millions in annual revenue and a new line of premade sandwiches in the works, Mrs. Goldfarb’s Unreal Deli is achieving her plant-based dreams!
You can find the other company updates from Season 11 Episode 8 here:
Don’t forget to take a look at our Season 11 products page! We’ve got more company updates from
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!