Night Runner 270 Update | Shark Tank Season 8

Renata and Doug Storer’s LED shoe lights are designed to keep runners, walkers, and bikers safe in low-light conditions. They have already won over backers on Kickstarter and received great reviews. Now, they aim to persuade the sharks to join them in scaling up production and expanding their market. Let’s see in our Night Runner 270 update and pitch recap whether they were able to seal a deal.

If you’re short on time, here’s a quick overview of what happened to Night Runner 270 after Shark Tank.

Renata and Doug appeared on Shark Tank Season 8 to pitch their LED shoe lights product, Night Runner 270, seeking $200,000 for a 10% equity. After their pitch, they struck a deal with Robert Herjavec for $250,000 for 15% equity and $100,000 as a loan.

In terms of a Night Runner 270 update, the company experienced a surge in sales shortly after appearing on Shark Tank. Additionally, they rebranded as Night Tech Gear expanded their product line, and have grown to around $5 million in lifetime sales.

Shark	Result
Robert Herjavec	Accepted offer of $250,000 for 15% equity and $100,000 as a loan
Mark Cuban	$250,000 for 30% plus unlimited purchase order financing.
Lori Greiner	$300,000 for 20% equity
Kevin O’Leary	$250,000 for 15% equity
Barbara Corcoran	No offer

Shark Tank Night Runner 270 Pitch

• Entrepreneurs: Renata and Doug Storer
• Business: Saftey lights for runners and workers
• Ask: $200,000 for 10% equity
• Result: $200,000 for 15% equity and $150,000 as a loan
• Shark: Robert Herjavec

Renata and Doug started their pitch by sharing a personal story about how a simple nighttime run inspired the creation of the Night Runner 270, a safety product designed to help runners see and be seen in the dark.

They were looking for an investment to expand their product line and tap into the growing market for reliable nighttime safety gear.

The Night Runner 270 is a practical shoe light made for runners who need dependable lighting during evening or early morning runs.

It casts a beam that reaches up to 30 meters, ensuring the path ahead is well-lit.

With three light settings—including a red LED mode that preserves night vision and a flashing mode for added visibility—it’s a valuable safety tool.

Furthermore, the product is lightweight, weather-resistant, and has an adjustable strap for a secure fit. Plus, it’s easy to recharge with the included USB cable.

During their pitch, Renata and Doug handed out samples, and Mark Cuban and Lori Greiner tried them out. Mark commented that he barely noticed the lights while wearing them.

The Night Runner 270 costs $15.50 to manufacture and is available wholesale for $30. Its retail price is $59.95.

In the first eight months, they had already made $260,000 in sales and projected $760,000 for the following year.

However, Barbara Corcoran declined to invest, noting that she didn’t see many night runners in New York City.

To address this, Doug explained that the product could be useful for workers who need lighting in dark environments, which interested Kevin O’Leary.

He then introduced the Night Shift, a new version designed specifically for workers. It has an extended 10-hour battery life compared to the Night Runner’s 4-hour battery life.

The negotiation heated up when Robert Herjavec offered $250,000 for 30% equity, and Kevin quickly countered with $250,000 for 15% equity.

After a brief pause, Lori came in with a $300,000 offer for 20% equity. Robert then adjusted his offer to $200,000 for 15% equity plus a $150,000 loan.

On the other hand, Mark proposed $250,000 for 30% equity and unlimited purchase order financing.

The entrepreneurs stepped out to consider their options, and while they were away, the sharks decided to team up, offering $250,000 for 30% equity, with each shark—Robert, Kevin, and Lori—taking 10%.

However, Doug was clear that 20% was the most equity he was willing to give up.

After some back-and-forth, the sharks split up and returned to their individual offers.

In the end, Renata and Doug accepted Robert’s final revised offer of $250,000 for 15% equity plus a $100,000 loan.

Was this the best deal for the entrepreneurs? Stay tuned for our Night Runner 270 update to find out.

Shark Tank Night Runner 270 Update

Following the airing of its episode, our Night Runner 270 update found that the company saw a surge in sales.

By the end of 2016, they had reached $880,000 in sales, doubling their original projections.

Deciding they no longer needed the investment, they mutually agreed with Robert Herjavec to walk away from the deal.

By 2022, the company had rebranded as Night Tech Gear to reflect a broader focus beyond running.

Additionally, our research on the Night Runner 270 update found that the company introduced new products, such as the Night Shift and Night Trek X, designed for industrial use and nighttime safety.

Their products are now used by major organizations, sold in over 50 countries, and available on Amazon and its website.

At the time of writing, the company has grown to around $5 million in annual revenue.

We are calling this Night Runner 270 update a success.

For more Season 8 Episode 3 product updates, check out the links below:

• Raising Wild Update
• The Cookie Kahuna Update
• TekDry Phone Repair Update

Before you go, check out our Shark Tank Season 8 page for more updates.