InchBug Orbit Labels Update | Shark Tank Season 7

Brenda Lee Feldman needed a simple way to label her daughter’s bottles for daycare, so she created InchBug, rubber name bands that wrap around cups and stay in place. Will the sharks get on board? Let’s find out in our InchBug update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to InchBug after Shark Tank.

Brenda entered Shark Tank Season 7, seeking $400,000 for 10% equity in her juice box holder. After her pitch, she left without a deal.

In terms of an InchBug update, the company capitalized on its Shark Tank exposure by doubling down on Orbit Labels, which remained the company’s top-performing product and helped drive annual revenue to $5 million.

Shark	Result
Kevin O’Leary	$400,000 for 5% equity with a royalty of $1 per unit until he made $1.2 million
Barbara Corcoran	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank InchBug Pitch

• Entrepreneur: Brenda Lee Feldman
• Business: Juice box holder
• Ask: $400,000 for 10% equity
• Result: No deal
• Shark: None

Brenda entered the Shark Tank to pitch her company, InchBug. She started the pitch by introducing a new product called MyDrinky.

Essentially, it’s a juice box holder designed to prevent kids from squeezing their drinks and making a mess.

But when Barbara Corcoran turned the sample upside down and saw it leak, she raised concerns.

Kevin O’Leary quickly clarified that MyDrinky wasn’t meant to stop leaks—its purpose was simply to prevent squeezing.

Brenda demonstrated how the holder adjusts to different juice box sizes, but before she could finish, Kevin interrupted with a hard question: how could she justify a $4 million valuation when MyDrinky had only done about $50,000 in sales?

The sharks weren’t impressed—until Robert Herjavec asked if Brenda had other products. That’s when things changed.

Brenda introduced Orbit Labels, InchBug’s original product—custom labels for bottles and cups that had brought in $15 million in sales over ten years. She added that the company now makes about $2 million annually, largely from Orbit Labels.

Suddenly, the sharks were paying attention.

But they were confused—why focus on a low-performing product like MyDrinky when Orbit Labels was doing so well?

Brenda explained that early manufacturing delays had slowed down MyDrinky, but she saw potential in growing it through retail channels and leveraging her existing customer base.

That strategy didn’t sit well with the sharks.

Kevin warned that retail would destroy her margins. Barbara and Mark Cuban agreed, pointing out the risks and logistical challenges.

Brenda, however, stood her ground—she was already in talks with major retailers and believed in the product’s future.

Still, one by one, the sharks dropped out.

Robert admired her success with Orbit Labels but thought retail was too risky. Mark told her she was already winning and didn’t need to chase retail.

Barbara found MyDrinky’s design too complicated and didn’t see long-term potential.

Lori Greiner said Brenda clearly had a great thing going with Orbit Labels and encouraged her to double down on what was working. Then she also stepped away.

That left Kevin.

Even though he wasn’t a fan of MyDrinky, he made an offer: $400,000 with a $1 royalty per unit until he made back $1.2 million, plus 5% equity.

But there was a catch—he wouldn’t support any retail plans. If Brenda pursued retail, the deal was off.

Brenda asked if wholesale was an option. Kevin wouldn’t budge.

Unwilling to abandon retail, Brenda declined the offer and walked away without a deal.

Keep reading our InchBug update to see what happened after the episode aired.

Shark Tank InchBug Update

Our InchBug update found that after the company’s appearance on Shark Tank, Brenda refocused on what was working best—Orbit Labels, the brand’s top-selling product.

While MyDrinky did officially launch and was sold for $10.95 on Amazon and Walmart, it’s been out of stock for some time, suggesting it’s no longer a core part of the business.

In August 2021, Brenda introduced Orbit Label 2.0, which features bold, contrasting personalization without the use of ink or paint. It also became the first label on the market made from 100% kid-safe silicone.

As part of our InchBug update, we also found the company released a set of fun new icons, including Dinosaur, Smile, Cupcake, Heart, Trophy, Diamond, Rocket, and Unicorn.

By the end of 2022, InchBug’s annual revenue had grown to approximately $5 million.

Eventually, Brenda sold the company to entrepreneur Casey Slusher and transitioned into a career in real estate. InchBug continues to operate under its original name and remains active today.

We’ll keep watching—and when we have another InchBug update, we’ll be sure to share it with you!

Do you want to know more about the other companies featured in Season 7 Episode 25? You can find our other company updates for the episode in the links below. 

• Jarrett & Raja Productions Update
• The Drip Drop Update
• KidRunner Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.