Manscaped Grooming Update | Shark Tank Season 10

Josh King kept hearing from colleagues how risky and awkward it was to use regular razors for grooming private areas. That everyday pain point, cuts, discomfort, and no proper tool for the job, led him and his father, Steve King, to develop Manscaped, a safer, dedicated solution for men’s grooming. Will the sharks get on board with this new take on men’s grooming? Let’s find out in our Manscaped update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Manscaped after Shark Tank.

Steve and Josh entered Shark Tank Season 10, seeking $500,000 for 7% equity in their self-grooming supplies for men. After an impressive pitch, they made a deal with Lori Greiner and Mark Cuban for $500,000 for 25% equity.

In terms of a Manscaped update, the company expanded its product line and secured retail placements in over 6,500 stores, including Walmart and Target. Furthermore, the company reached $550 million in revenue and achieved a projected net worth exceeding $800 million.

Shark:	Result:
Mark Cuban and Lori Greiner	Accepted deal for $500,000 for 25% equity
Kevin O’Leary	No offer
Robert Herjavec	No offer
Charles Barkley	No offer

Shark Tank Manscaped Pitch

• Entrepreneurs: Steve and Josh King
• Business: Self-grooming supplies for men
• Ask:  $500,000 for 7% equity
• Result:  $500,000 for 25% equity
• Sharks:  Lori Greiner and Mark Cuban

Steve and his son Josh started their pitch with humor, quickly explaining that while men often had tools for beard trimming and hair styling, the area below the waist had long been ignored.

That’s where Manscaped comes in, offering specialized grooming products designed specifically for men’s sensitive areas.

Josh introduced their bestseller, the Lawnmower 2.0, a skin-safe trimmer strong enough to tackle coarse hair.

He then showcased the hygiene bundle, featuring moisturizers, deodorants, and pH-balanced formulas to fight irritation and odor.

The sharks received Manscaped’s signature kit, the Perfect Package, complete with the Lawnmower trimmer, a razor called The Plow, deodorant, conditioner, and disposable shaving mats.

When asked where the idea came from, Josh said it all started during a casual conversation with friends sharing their grooming disasters.

That conversation made him realize men needed proper tools and guidance. He brought the idea to his dad, and together, they launched Manscaped in 2017 using an initial $400,000 angel investment.

In 2017, Manscaped did $1.5 million in sales. This number impressed the sharks, but Steve and Josh revealed that they also lost $133,000 due to high marketing costs.

Each kit costs $12 to make and sells for $51, but their customer acquisition cost was $16, which cut deeply into their margins.

Still, they were reinvesting all profits, about $2.1 million at that point, into paid media campaigns, spending $150,000 a month on advertising.

Josh added that humor was a big part of their marketing strategy, and their funny videos helped sell 3,000 units in just 13 days when they first launched.

Guest shark Charles Barkley seemed baffled by the topic and exited the negotiations.

Kevin O’Leary wasn’t convinced by their profit model and also dropped out. That left three sharks still in: Robert Herjavec, Lori Greiner, and Mark Cuban.

Robert offered $500,000 for 35% equity. While appreciative, Josh and Steve weren’t thrilled with giving up that much of the company.

Lori and Mark saw an opportunity and teamed up. Lori would use her QVC connections, and Mark would help scale the brand. Together, they offered $500,000 for 25% equity.

Josh tried to counter with 20%, but Mark and Lori held firm. They reminded the duo that their combined value could help Manscaped grow fast and dominate the space.

After a quick chat, Josh and Steve accepted the deal.

Let’s see what happened next in our Manscaped update.

Shark Tank Manscaped Update

Our Manscaped update found that after appearing on Shark Tank, the deal with Mark Cuban and Lori Greiner did not close.

Further, Manscaped expanded its product line beyond the original offerings to include The Weed Whacker, and various grooming accessories and hygiene products.

The brand established a presence in over 6,500 retail stores, including major chains like Walmart, Target, Best Buy, and Macy’s.

Our Manscaped update found that the brand collaborated with sports teams such as the Los Angeles Kings and UFC, and featured celebrities like Pete Davidson in advertising efforts.

The company secured over $25 million in funding through Series A and B rounds, attracting investors like Smash Ventures and Banner Ventures.

In 2021, Manscaped announced plans to go public through a SPAC merger with Bright Lights Acquisition Corp, valuing the company at up to $1.4 billion.

However, the IPO was canceled in 2022 due to unfavorable market conditions.

Despite that, Manscaped’s revenue continued to climb, reaching an estimated $550 million in 2024.

The future is looking bright, and we cannot wait for our next Manscaped update.

In the meantime, you can check out our other company updates from Season 10 Episode 4 by following the links below!

• Butter Cloth Update
• Cave Shake Update
• BoomBoom Inhalers Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.