Tom Sanetti wanted to create a better fire log product. Compared to wood logs, his manufactured fire logs are made with 100% recycled resources, burn up to 3 times hotter, produce 80% less smoke and smell great too! Will the sharks offer Tom a deal on
Shark Tank Earth-Log Update
- Entrepreneurs: Tom Sanetti
- Business: Fire log products
- Ask: $160,000 for 20% equity
- Result: $160,000 for 35% equity
- Sharks: Lori Greiner
Tom brought entered the tank, explaining why his fire logs were the best fire products on the market. His company Earth-Log, offers 3 kinds of logs; Original, Citronella and Instant Bon Fire. Tom was seeking help from the sharks to improve marketing and distribution.
Kevin O’Leary was immediately interested and even claimed to be Earth-Log’s ‘ideal’ customer, despite not even hearing of the brand before. Tom explained how his marketing woes in the past may be contributing to some of the lack of knowledge about his company. In the 4 years prior to filming, Tom had only generated $200,000 in sales, with $50,000 of that coming in the previous year.
Mark Cuban said he’d be a customer but the company was in too early of a stage to invest, so he went out. Guest shark Nick Woodman agreed with Mark and also decided to drop out. Daymond John and Kevin ultimately decided to drop out as well for similar reasons.
Last shark up was Lori Greiner and she loved everything about Tom’s company. She made an offer of $160,000 in exchange for 35% equity. Tom quickly accepted the deal. What became of his company after appearing on the show? Keep reading our Earth-Log update to find out!
Our Earth-Log update may be a little bit disappointing because the deal with Lori Greiner never was finalized after the episode aired on
Are you interested to know more about the other companies featured on Season 6 Episode 10? Follow the links below for our other company updates from this episode.
Before you go, be sure to check out our Season 6 Products Page for even more on companies and products!