BeatBox Beverages Update

BeatBox Beverages Boxed Wine Update | Shark Tank Season 6

Boxed wine is convenient, affordable and popular, but it also leaves much to be desired. For this reason, Brad Schultz, Amy Steadman and Justin Fencehel set out to make boxed wine way more fun. Will the sharks sip their way to a deal on Shark Tank Season 6? Find out in our BeatBox Beverages update!

Shark Tank BeatBox Beverages Update

Beatbox Beverages Update

  • Entrepreneurs: Brad Schultz, Aimy Steadman, and Justin Fenchel
  • Business: Boxed wine beverages
  • Ask: $200,000 for 10% equity
  • Result: $1,000,000 for 33% equity
  • Sharks: Mark Cuban

Brad, Aimy, and Justin entered Shark Tank Season 6 by explaining how bottled wine can be great but it’s also boring. Their brand of beat box shaped wine, BeatBox Beverages, had a fun and vibrant look to it and drank more like a spirit than a wine.

BeatBox Beverages allowed the user to create mixed drinks and get creative. They passed out samples and everyone but Kevin O’Leary loved the drinks.

The trio explained how they had been self-distributing their boxed wine, rather than partnering with a larger distributor. Eventually, they found a co-packer and boosted their own revenues to more than $235,000 in the twelve months prior to filming, and were projecting $120,000 in sales during that quarter.

Barbara Corcoran decided to make an offer of $400,000 in exchange for 20% equity. This offer would keep BeatBox Beverages’ imputed valuation of $2 million while offering them more money for a little bit more equity.

Despite Kevin’s complaint about the taste, he believed that he would bring a lot more value to the table because he already had a wine business. For that reason, Kevin offered them $200,000 for 20% equity.

Mark Cuban decided to offer a lot more money in exchange for 33% equity. He tripled the amount of money that the entrepreneurs were asking for by offering $600,000.

Justin countered Mark, asking for $1 million in exchange for the 33% and Mark accepted. With a deal from Mark, what became of them? Keep reading our BeatBox Beverages update to find out!

You’ll be happy to hear that the company is still in business! Research for our BeatBox Beverages update revealed that appearing on Shark Tank gave the brand a huge marketing boost and they managed to get into several thousand retailers across America.

Since appearing on Shark Tank, BeatBox Beverages has done over $57 million in sales and has re-designed the product to be single-serve drinks instead of a multi-use container.

You can shop their products on the BeatBox Beverages website and find retailers that carry the product.

You can find the other company updates from Season 6 Episode 6 by following the links below.

For even more on companies and products, stop by our Season 6 Products Page!

Website | + posts

Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!