Switch Witch Update | Shark Tank Season 7

Rob Bouley runs an ice cream shop, so he sees how much kids love sweets. After Halloween, they end up with more candy than they should eat, and parents struggle to limit it. To help, he and his sister-in-law, Lara Spear Riley, created Switch Witch, a plush toy and storybook that lets kids trade extra candy for a gift. It makes it easier for parents to cut down on sugar while keeping Halloween fun. Will the sharks get behind Switch Witch and invest? Let’s find out in our Switch Witch update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Switch Witch after Shark Tank.

Rob and Lara entered Shark Tank Season 7, seeking $55,000 for 25% equity in Switch Witch. After their pitch, they left without securing a deal.

In terms of a Switch Witch update, the company successfully expanded its reach through retail partnerships and seasonal marketing while enhancing its product based on customer feedback. However, the lack of a proprietary trademark led to market confusion with knockoff versions, posing a challenge despite the company’s continued sales and charitable efforts.

Shark	Result
Robert Herjavec	No offer
Kevin O’Leary	No offer
Mark Cuban	No offer
Lori Greiner	No offer
Daymond John	No offer

Shark Tank Switch Witch Pitch

• Entrepreneurs: Rob Bouley and Lara Riley
• Business: Halloween storybook to reduce sugar consumption during Halloween
• Ask: $55,000 for 25% equity
• Result: No deal
• Shark: None

Rob and Lara step into Shark Tank with Switch Witch, a plush toy and storybook that gives parents a way to swap their kids’ extra Halloween candy for a gift.

They’re asking for $55,000 to increase inventory and expand marketing, making it easier to get their product into more homes.

Switch Witch consists of a book and a doll, creating a tradition where children leave out their extra candy at night, and the Switch Witch replaces it with a present.

To demonstrate, they brought out costumed children with bags of candy, read from the Switch Witch book, and enacted the process of candy exchange.

The presentation included a fog machine and wrapped gifts to emphasize the magical transformation.

Kevin O’Leary jokingly questioned whether children would sue them for stealing their candy.

Robert Herjavec misunderstood the concept, initially thinking the children were giving up all their candy in exchange for the doll. Lara clarified that children keep some candy while offering the excess for a separate gift.

Mark Cuban voiced concerns about the product’s lack of organic virality, stating it should have already gained widespread attention without aggressive marketing.

Rob pointed to a viral moment after Yahoo featured them. However, he admitted it was too late in the season to capitalize on the momentum.

Kevin then pointed out the product’s seasonal limitation, arguing that it made the business a risky investment.

Lori Greiner and Mark challenged this perspective, referencing Christmas products that thrive despite being seasonal.

They had sold over 800 units at $29.99 each, primarily through online sales, door-to-door efforts, and craft shows, and had made $15,700 in revenue.

Lori appeared visibly concerned by the low numbers.

Kevin said that while it tapped into the sugar-free movement, its execution was weak. He bluntly dismissed the idea, saying it should be scrapped entirely.

Robert withdrew next, citing his love for Halloween and reluctance to back a product that limited candy consumption.

Lara and Rob defended their sales, noting that customers were paying extra for overnight shipping, proving demand existed.

They likened Switch Witch to Elf on the Shelf, arguing that they were building a new tradition.

Lori, however, disagreed, saying that unlike Elf on the Shelf, which engages children for multiple days, Switch Witch was a one-time event.

Mark followed, arguing that the product wasn’t creating a new tradition but merely adding an extra task for parents. He reiterated concerns about its lack of organic virality.

Daymond John was the last to exit, suggesting that Switch Witch would be better suited as a small-scale, hobby business with potential for gradual growth.

With no offers, Lara and Rob left disappointed.

Let’s get a Switch Witch update about what happened after Shark Tank

Shark Tank Switch Witch Update

Our Switch Witch update found that the company has expanded its reach since appearing on Shark Tank.

It has partnered with retailers like The Paper Store and Hallmark in Massachusetts, Maine, and New Hampshire.

Furthermore, the company also partnered with Operation Gratitude, donating extra Halloween candy to U.S. troops overseas.

Customer feedback led to updates in book design and improvements to the plush doll, ensuring a better experience for families.

However, the lack of a proprietary trademark has allowed knockoff versions to surface, creating some confusion in the market.

Despite this, Switch Witch continues to sell well during the Halloween season.

While seasonal marketing kicks off in mid-August each year, the business remains active, with its product still available on Amazon.

However, upon visiting their website, we found that it no longer displays content from the company. Instead, the page shows a Vietnamese write-up, suggesting a possible domain issue or downtime.

It’s great to see that things worked out well for Lara and Rob, and we hope that our next Switch Witch update will be even better.

Don’t forget to check out our other company updates from Season 7 Episode 5. You can find them here:

• Three Jerks Jerky Update
• The Skinny Mirror Update
• XCraft Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.