Shark Tank HummViewer Update 2026

John Creed’s lifelong fascination with hummingbirds led him to create the HummViewer, a face shield equipped with feeders to bring hummingbirds up close for observation. While at his Colorado cabin in 2017, a video of the device caught the attention of a Denver TV station, sparking widespread interest. The device not only offers a unique birdwatching experience but also lets users feel connected to nature in a way few products can. Will the sharks invest in this business? Let’s find out in our HummViewer update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to HummViewer after Shark Tank.

John and Joan pitched HummViewer, their wearable hummingbird feeder, on Shark Tank Season 14, hoping to land $75,000 for 10% equity. After their pitch, they reached an agreement with Daniel Lubetzky for $75,000 for 35% equity.

In terms of a HummViewer update, the company experienced rapid growth after its Shark Tank appearance, selling 1,500 units and earning $102,000 in revenue shortly after the episode aired. Furthermore, they expanded their product line and built a strong online presence.

Shark	Result
Daniel Lubetzky	Accepted offer of $75,000 for 35% equity
Kevin O’Leary	No offer
Mark Cuban	No offer
Daymond John	No offer
Lori Greiner	No offer

Shark Tank HummViewer Pitch

Entrepreneurs: John and Joan Creed
Business: Wearable Hummingbird Feeder
Ask: $75,000 for 10% equity
Result: $75,000 for 35% equity
Shark: Daniel Lubetzky

John and Joan presented the HummViewer, an innovative face shield that allows users to experience hummingbirds up close while feeding them.

They sought an investment to market their innovation and establish the infrastructure needed to scale their business, building on its viral success.

The HummViewer is a lightweight, interactive tool designed for bird and wildlife enthusiasts.

By standing where a hummingbird feeder was previously placed, users can attract hummingbirds to feed from sugar water stored in flowers attached to the face shield.

As a result, this setup offers a safe, engaging way to observe these birds in their natural behavior. John emphasized the comfort and simplicity of the design, making it accessible for anyone to use.

The product sells for $59.95 with a production cost of $10 per unit.

So far, they’ve sold about 500 units, bolstered by a TikTok video from a hummingbird influencer with millions of views.

John recounted how a TV station reached out to feature their invention and shared an email from a customer who wanted to order a dozen units.

He revealed that the business holds a patent, protecting its unique design from competitors.

Currently, the HummViewer is sold exclusively online. However, John and Joan plan to expand to Amazon and novelty stores to reach a broader audience.

They cater to bird watchers, hobbyists, and novelty gift shoppers, providing a unique experience. This sets the HummViewer apart from traditional feeders.

Kevin O’Leary acknowledges the product’s creativity and mentions the mythical symbolism of hummingbirds but decides not to invest.

Similarly, Daymond John and Lori Greiner appreciated the idea but viewed it as a niche hobby. Both decided to opt-out.

Mark Cuban complimented the innovation but didn’t see a way to contribute meaningfully and stepped out.

However, guest shark Daniel Lubetzky shared a personal connection to hummingbirds, explaining how they remind him of his late father. He saw the potential for the HummViewer in novelty stores and on Amazon.

John and Joan revealed they had taken a $40,000 home equity loan to secure their patent and fund production. This prompted Daniel to question the business’s valuation.

In response, John admitted he wasn’t sure how to value it, prompting Daniel to offer $75,000 for 35% equity.

John and Joan eagerly accepted the offer.

Now that we’ve covered the negotiations let’s cover the HummViewer update.

Shark Tank HummViewer Update

Our HummViewer update found that the deal with Daniel Lubetzky was successfully finalized.

This partnership was confirmed through a press release, with Daniel expressing enthusiasm for the product.

This exposure led to a significant surge in sales, with HummViewer selling 1,500 units and generating $102,000 in revenue shortly after the episode aired.

Our HummViewer update found that the rapid growth prompted the Creeds to leave their full-time jobs to focus entirely on the business.

Since airing, the company launched a Hummingbird Lovers Starter Kit and boosted its online reach through influencer collaborations.

Research for our HummViewer update found that the company has grown to around $400,000 in annual sales.

As you can imagine, we’re calling this HummViewer update a success.

For more updates on companies from Shark Tank Season 14 Episode 8, be sure to check the links below:

Before you go, be sure to check out our list of all the Shark Tank Season 14 products.

Andrew Smith

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.