Ice cream is bad for you, but there are alternatives! One of these, Wink Frozen Desserts, uses monkfruit and organic stevia to create a healthier version of the sweet treat. Each pint only has 100 calories, and Ani Blinova and Gabe Wolff are proud of it. Can they strike a deal on
Shark Tank Wink Frozen Desserts Update
- Entrepreneurs: Ani Blinova and Gabe Wolff
- Business: 100-calorie ice cream substitute
- Ask: $300,000 for 15% equity
- Result: No deal
- Shark: None
During their pitch, Ani and Gabe told the sharks that they were both health-conscious. Gabe played mad scientist in his kitchen to come up with a healthier ice cream alternative. Now, they wanted to take Wink Frozen Desserts to the national level. There were six available flavors at the time of filming: Cake Batter, Cinnamon Bun, Cocoa-Dough, Choco-Mint, Iced Latte, and Vanilla Bean.
Wink sold each pint for $8. Each pint only contained 100 calories – partly because Gabe used monkfruit and stevia to sweeten the ice cream. Despite the company’s $534,000 in sales over the previous three years, the sharks are unimpressed. They were disappointed in the lack of taste.
Unfortunately, the company wasn’t profitable yet. Due to this, Barbara Corcoran dropped out. She wanted to back winners, but their lack of profits was too much for her. Mark Cuban followed, stating that he was lactose intolerant and really wanted to like the product. However, he didn’t like it at all.
Robert Herjavec didn’t like the taste, and neither did Lori Greiner. They both dropped out of the deal, which left Kevin O’Leary. He didn’t like it either, stating that the ice cream was ‘taste-free’ as well as soy, nut, lactose, and gluten-free. He went out, too.
Mark told them they’d fill a niche as they left without a deal. Let’s find out where the company is now in our Wink Frozen Desserts update.
Unfortunately, there’s bad news in our Wink Frozen Desserts. While the company had some great deals with Whole Foods, it ultimately shut down in January of 2020. You can no longer find Wink at any retail locations, and the website no longer functions.
This will be our final Wink Frozen Desserts update.
Before you go, make sure to check out our other company updates from Season 7 Episode 7.
For more updates on companies and products, you can find them on our Season 7 products page.
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!