Hydroviv Water Filter Update | Shark Tank Season 10

Water in every city is different, but most water filters are made the same. That means they often miss harmful stuff that’s in the water. When the Flint water crisis happened, this became a big problem. So, Eric Roy created Hydroviv, a water filter that’s built to match the water in your area. It helps people get safer water that fits their needs. Will the sharks get behind this idea? Let’s find out in our Hydroviv update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Hydroviv after Shark Tank.

Eric entered Shark Tank Season 10 to pitch his custom water filter company. He sought $400,000 for 10% equity. After his pitch, he bagged a deal with Mark Cuban for $400,000 for 20% equity.

In terms of a Hydroviv update, the company experienced a major sales boost after its Shark Tank episode and quickly raised more funding for operations. Furthermore, Hydroviv expanded its offerings beyond under-sink filters to include shower and fridge filters, all customized to local water quality data.

Shark	Result
Mark Cuban	Accepted offer of $400,000 for 20% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer
Rohan Oza	No offer

Shark Tank Hydroviv Pitch

• Entrepreneur: Eric Roy
• Business: Custom-built water filtration system
• Ask: $400,000 for 10% equity
• Result: $400,000 for 20% equity
• Shark: Mark Cuban

Eric came to Shark Tank to pitch Hydroviv, a water filter company that builds custom filtration systems based on local water quality.

He asked for an investment, hoping to boost marketing and scale operations.

To start, Eric demonstrated the product by connecting a Hydroviv filter to a kitchen faucet.

He explained that the filters target specific contaminants based on the buyer’s zip code. Guest shark Rohan Oza asked about pricing.

Eric said the filter sells for around $190 and costs $48 to make and ship.

Kevin O’Leary followed up by asking how long the filters last. Eric said they last for six months, and customers can subscribe for yearly replacements.

The cartridges cost $10 to make and sell for $55.25 per year.

At the time of the pitch, Eric projected $325,000 in revenue for the current year and expected to reach $1.7 million the following year. All sales came from Hydroviv’s website.

Eric explained that each unit is customized to remove contaminants based on local water reports, which makes them different from off-the-shelf filters.

Kevin then asked about intellectual property. Eric confirmed that they hold patents on both the cartridge and the manufacturing method.

Rohan shifted the conversation to marketing. He asked how Eric planned to create awareness.

Eric admitted that the company hadn’t prioritized marketing yet. He planned to use the investment to hire a skilled marketer.

Mark Cuban disagreed with that approach. He said outside marketers would just drain the budget and that Eric should focus on scaling what’s already working.

At this point, the sharks started dropping out.

Rohan didn’t see a clear way to reach consumers and stepped out.

Lori Greiner also left, saying the marketing challenge was too complex.

Barbara Corcoran followed, saying she didn’t believe Eric had the experience to grow the brand. She was concerned about his limited background in marketing and sales.

However, Mark stayed in. He believed Hydroviv’s strength was in trust, not advertising.

He offered $400,000 for 20% equity. Kevin seemed ready to make an offer, but Mark pushed Eric to decide quickly.

Eric accepted Mark’s offer without hearing Kevin out and walked out with a deal.

Now, let’s check in for a Hydroviv update to see how the company has been doing since appearing on Shark Tank.

Shark Tank Hydroviv Update

Our Hydroviv update found that after the episode aired, sales jumped. Hydroviv raised $400,000 in angel funding shortly after and grew to around $2 million in annual revenue.

Further, Hydroviv expanded its product line beyond under-sink filters. It now includes shower filters, fridge filters, and multi-product bundles.

The filters are customized based on each buyer’s local water quality data. They target contaminants like lead, PFAS, arsenic, and chromium-6.

Our Hydroviv update found that the company was eventually acquired by Culligan International, a global water treatment company.

Despite the sale, Eric Roy stayed on as Chief Scientist and continues to oversee product development.

The company has partnered with causes like “Filters for Flint” and, in 2023, worked with actor Luke Grimes to donate filters to East Palestine, Ohio.

Hydroviv has also been featured in Forbes and other major outlets for its science-driven approach and direct-to-consumer model.

You can visit the official Hydroiv website to learn more about their latest products and offerings.

We are calling this Hydroviv update a success.

You can find the other company updates from Season 10 Episode 19 here:

• Pricetitution Update
• Luma Soda Update
• Flip-It! Cap Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.