Bobby Edwards and his mother Judy Edwards, are in the business of helping people “do their business”-potty business, that is. The body is designed to eliminate waste in a squatting position but the standard American toilet doesn’t allow for this. That’s why this mother and son team have created a smart solution to this common problem. Will the sharks make them an offer on
Shark Tank Squatty Potty Update
- Entrepreneurs: Bobby Edwards and Judy Edwards
- Business: Toilet stools
- Ask: $350,000 for 5% equity
- Result: $350,000 for 10% equity
- Sharks: Lori Greiner
Bobby and Judy gave a bit a of an anatomy lesson in their presentation to the sharks. They explained how the human body best eliminates waste in a squatting position. You’d think that toilets would be designed with this in mind, but they aren’t! Their Squatty Potty stools allow the user to move into a more ergonomic position, in order to do their business and do it well.
The #1 Way to #2 – Human bodies perform more efficiently if we squat instead of sit when we poop. Squatty Potty bathroom toilet stools help you reduce strain and time spent on the toilet. Unkink Your Colon – Doctor recommended toilet stool to reposition your body into a squat (from 90° to 35°) to loosen your puborectalis muscle for a more efficient elimination. Helps you poop better.
At the time of filming, they had only been in business for about three years. Their first year in business generated more than $1 million in gross revenue, followed by a massive increase in the second year when sales jumped to more than $2.7 million. In the 6 months prior to filming, Bobby and Judy had already reached about $2 million in sales and are on a trajectory to reach $7 million by the end of the year.
All of the company’s sales are from online marketplaces, while completely avoiding the retail space up to this point. All of the sharks seemed impressed with Squatty Potty’s sales numbers, but they still wanted to learn a little bit more about the product itself. Product margins were impressive, costing just $4.50 to make, and it sells for $25.00.
Kevin O’Leary was the first shark to make an offer, putting $350,000 for 10% equity on the table. Robert Herjavec however, didn’t get the product so he went out. Bobby then made a counter offer to Kevin of $700,000 for 10%, but he declined. Lori Greiner was the next shark to show interest and felt the product would be great for QVC. She offered $350,000 for 10%.
Bobby countered Lori at $500,000 for 10%, but she wasn’t interested in doing that deal. Mark Cuban interjected, saying that because Bobby seemed to want a shark one minute, then fail to accept a deal from one, he went out. Barbara Corcoran added that she didn’t trust Bobby, so she went out too. Bobby and Judy ultimately accepted Lori’s offer. So what became of their company next? Keep reading our Squatty Potty update to find out!
As you may already know, Squatty Potty would go on to be one of the most successful products to ever be featured on
If you’d like to know more about the other companies featured on Season 6 Episode 9, follow the links below for our other company updates from the episode.
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!