Fur Oil Update | Shark Tank Season 11
Entrepreneurs Laura Schubert and Lillian Tung pitched their intimate hair care products during
If you’re short on time, here’s a quick overview of what happened to Fur after
Laura Schubert and Lillian Tung appeared on
| Shark: | Result: |
| Lori Greiner | Accepted deal for $500,000 at 8% equity and $50,000 towards a body image charity |
| Kevin O’Leary | $500,000 for a 2.5% stake, and a $1 per unit royalty until he makes $1 million |
| Daymond John | $500,000 for 15% equity |
| Mark Cuban | No offer |
| Maria Sharapova | No offer |
Shark Tank Fur Update
- Entrepreneurs: Laura Schubert and Lillian Tung
- Business: Pubic hair care products
- Ask: $500,000 for 2.5% equity
- Result: $500,000 for 8% equity
- Shark: Lori Greiner
Fur founders Laura Schubert and Lillian Tung sensed an opportunity when it came to ‘intimate’ hair care. Few entrepreneurs would have taken this route, but it seems that these women have a passion for pubic hair oil and care products.
Apply a few drops of Fur Oil to body skin and hair for a softening, smoothing, and soothing effect. For best results, include Fur Oil in your daily routine.
During their pitch, they brought in two sheep to display some ‘styles’, and explain their line of products. They produce a unique blend of oils to prevent ingrown hairs and condition public hair.
Some of their original oils simply add pleasant scents, but their line has since expanded to include creams, scrubs, and even wipes. When they pass out samples, Lori Greiner is initially impressed by how nice the Fur packaging looks.
Before anyone has a chance to mock the product, Laura and Lillian start discussing their sales. Between Amazon and direct-to-consumer sales, Fur managed to sell about $3.5 million during the filming year so far.
If the product itself didn’t impress the sharks, these numbers sure do. Their explanation of their high profit margins only entices the sharks further.
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However, the product isn’t for everyone. Mark Cuban doesn’t think it’s for him, so he is the first shark to drop out.
Daymond John wants to license the product, but the entrepreneurs are firmly against this. Regardless, he makes them an offer: $500,000 for 15% equity.
Kevin O’Leary is the next to make an offer, but he goes with the usual Kevin royalty special—$500,000 for a 2.5% stake, and a $1 per unit royalty until he makes $1 million.
One of the most important things for entrepreneurs is to ensure that their brand makes people more accepting of their bodies. On the back of this statement, Lori Greiner offers $500,000 at 12% equity and $50,000 towards a body image charity.
Guest shark Maria Sharapova is out because the equity value is too low. The entrepreneurs respond with an offer for all sharks that have put their lot in so far–they won’t go higher than 5% equity, which is much lower than anyone has offered so far (except Kevin’s royalty deal).
Daymond John agrees to go down to 10%, but Lori doesn’t budge. However, Daymond quickly gets frustrated with the entrepreneur’s hesitation and drops out of the deal.
In response, Lori decides to lower the stake on her offer to 8%. Despite not being willing to go lower, the entrepreneurs accept Lori’s offer.
Will the company continue to prove its worth following
Research for our Fur update found that the company. Although they’ve managed to boost their yearly revenue to $5 million.
Additionally, the Fur website seems to be going strong, and the company has greatly expanded their product line. The company has also been featured in publications like Vogue and Refinery29.
Plus, the celebrity endorsement they mentioned on the show (Emma Watson) is still a major selling point as well. In addition to Amazon, Fur is also in stores like Urban Outfitters, Goop, and Neiman Marcus.
You can find the other company updates from Season 11 Episode 13 here:
Don’t forget to take a look at our Season 11 products page! We’ve got more company updates from
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!