The WISP Broom Update | Shark Tank Season 10

While cleaning his house, Eben Dobson struggled with brooms that scattered dust and a dustpan that moved around too much. To fix his frustration, he created The WISP, a broom and dustpan set that locks the dustpan in place and picks up dirt faster and easier. Will he ultimately sweep up a deal? Find out in The WISP update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to The WISP after Shark Tank.

Eben entered Shark Tank Season 10, seeking $500,000 for 10% equity in The WISP. After his pitch, he walked away without a deal.

In terms of The WISP update, the company experienced a 600% surge in sales after its Shark Tank episode aired and grew to a reported $7 million in revenue. However, at the time of writing it’s unclear if the company is still in business.

Shark:	Result:
Mark Cuban	No offer
Kevin O’Leary	No offer
Sara Blakely	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer

Shark Tank The WISP Pitch

• Entrepreneur: Eben Dobson
• Business: Broom/dustpan combo
• Ask: $500,000 for 10% equity
• Result:  No deal
• Sharks: None

Eben stepped into Shark Tank and skipped the usual pitch format. Instead, he immediately introduced his invention, The WISP.

He explained that sweeping had not changed in centuries, and his product was designed to revolutionize the process.

According to Eben, his idea allowed users to sweep with one hand, reduced the need for bending, and made the entire task less exhausting.

Moreover, the dustpan included built-in combs that could clean debris off the broom bristles directly into the pan. Eben pointed out that he held a patent for this feature.

After his demonstration, the sharks were ready to dive into the business details.

Eben shared that WISP had sold over 100,000 units, generating a total of $3.5 million in sales. However, he admitted that the company had not turned a profit.

He told the sharks he had lost more than $600,000 over the past few years due to poor personal financial decisions tied to the company.

As the sharks examined the numbers more closely, they realized Eben’s situation was worse than it first appeared.

Over six years, he had lost more than $2 million, creating a staggering amount of cumulative debt for the company.

Lori Greiner asked about unit costs. Eben explained that each WISP sold for just under $30, while the production cost hovered around $17 per unit.

At this point, Eben said he urgently needed a partner, not just for money but to help manage supply chains and fix deep operational issues.

Mark Cuban then summarized the company’s situation. They had only $50,000 left in cash, $300,000 worth of unsold inventory, a few pieces of intellectual property, and a crushing $2.1 million in debt.

Barbara Corcoran was the first shark to bow out. She praised Eben’s persistence but said she could not invest due to his poor execution record.

Kevin O’Leary agreed that the product itself was strong. However, he pointed out that six years without any profits raised major concerns.

Shortly after, Mark also decided to go out. He said he respected Eben’s hustle but felt the company was too far behind to recover.

Guest shark Sara Blakely liked The WISP as a product and said she would buy it as a customer. Nevertheless, she also declined to invest.

Surprisingly, Kevin decided to step back in and make an offer. He offered $500,000 in exchange for 50% equity in the company.

At first, Eben hesitated. He expressed concern about his 22 investors and how they might react to giving up half of the business.

Meanwhile, Lori said she loved the product and was willing to help with sales, but was not ready to invest financially.

It initially appeared that Eben and Kevin had struck a deal. However, the situation quickly unraveled. Eben hesitated again and attempted to engage Lori in the conversation.

Kevin reminded him that Lori was not part of the deal and immediately withdrew his offer on the spot.

After leaving without a deal, let’s take a look at our The WISP update to see what happened after the episode aired.

Shark Tank The WISP Update

Our update on The WISP found that shortly after its episode aired, the company experienced a significant boost in sales, reportedly increasing by 600%.

Lori Greiner, who initially declined to invest, later supported the product by featuring it on QVC during the 2018 holiday season.

In 2022, our The WISP update found that the company reported revenue of $7 million. Further, the company expanded its product line to include items such as the miniWISP, a self-cleaning mop, and a window-cleaner vacuum.

However, by late 2024, the company’s online presence had significantly declined.

The website now redirects to an unrelated domain, their last post on X dates back to 2018, and the final Facebook update was in 2021.

These signs strongly suggest one outcome: the company may have ceased operations.

Until we receive another The WISP update, we will consider this our final report on the company’s status.

In the meantime, you can check out our other company updates from Season 10 Episode 5 by following the links below!

• The Kombucha Shop Update
• Rewardstock App Update
• Handbag Raincoat Update

For even more on companies and products, be sure to stop by our Season 10 products page!