SHEFIT Sports Bras Update | Shark Tank Season 7

Sara Moylan struggled to find a sports bra that gave her the right support. As a fitness competitor, she often had to hold back during workouts because regular bras didn’t do the job. Frustrated, she grabbed an old bra, a glue gun, and some fabric to create something better. That’s how SHEFIT was developed, an adjustable sports bra designed to give women a secure, custom fit for better support. Will she get an investment from the sharks? Let’s find out in our SHEFIT update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to SHEFIT after Shark Tank.

Bob and Sara entered Shark Tank Season 7, seeking $250,000 for 20% equity in their customizable sports bra for women. After their pitch, they made a deal with Daymond John for $250,000 for 33.3% equity.

In terms of a SHEFIT update, the company expanded its product line beyond adjustable sports bras, adding various styles and venturing into athleisure apparel like tank tops, leggings, and hoodies.

Shark	Result
Daymond John	Accepted offer of $250,000 for 33.3% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank SHEFIT Pitch

• Entrepreneurs: Bob and Sara Moylan
• Business: Adjustable, customizable sports bra for women
• Ask: $250,000 for 20% equity
• Result: $250,000 for 33.3% equity
• Shark: Daymond John

Sara and Bob walked into Shark Tank to pitch SHEFIT, a sports bra designed to give women a fully adjustable fit for better support.

They asked for an investment to increase inventory, improve their website, and get better suppliers.

The husband and wife duo explained what made SHEFIT different. Most sports bras are tight, hard to put on, and don’t offer real support.

However, their product fixes that with adjustable straps, a front zipper for easy wear, and a custom-fit bust band that lets women tighten or loosen the fit as needed.

It’s made from lightweight, sweat-wicking fabric, giving strong support without feeling uncomfortable.

Further, Sara shared why she created SHEFIT. As a fitness instructor and mom of four, she struggled to find a bra that fit well. Most are squeezed too tightly instead of offering real support.

Lori agreed, saying she had the same issue with sports bras.

In the past 18 months, they had made $220,000, with $50,000 in the last 45 days alone. Half of their sales came from their website, and the rest came from 19 retail stores.

Sara handled sales, marketing, and product design, while Bob managed finances and manufacturing.

Robert Herjavec asked if they were working on SHEFIT full-time. Sara said no—Bob had a job in industrial chemicals, and she worked in medical sales.

However, she planned to quit in three months to focus on their business full-time.

Each SHEFIT bra cost $14.50 to make and sold for $58.99. Before improving production, it cost $40 per unit when they were making them in Los Angeles.

Now, costs have gone down, making the business more profitable. Sara pointed out that the sports bra industry was worth $3 billion, and they had created a niche product that stood out.

Bob also mentioned that SHEFIT had 200 customer reviews, averaging 4.5 stars, proving that customers loved it.

Robert liked the product but thought they had too much on their plate with jobs, family, and the business. He worried they wouldn’t be able to grow fast enough and dropped out.

Kevin O’Leary and Mark Cuban felt the same way and also backed out.

Lori worried that big brands could copy the idea and take legal action, so she didn’t want to take the risk. She’s out.

That left Daymond John, who saw real potential. He liked their strong sales, happy customers, and credibility in the fitness space.

He also had connections with influencers who could help SHEFIT grow faster. So, he offered $250,000 for 33.3% equity and told them they had to decide on the spot.

Sara and Bob accepted the deal immediately.

Let’s get a SHEFIT update to see where the company is today.

Shark Tank SHEFIT Update

Our SHEFIT update found that the deal with Daymond John closed successfully.

As a result of their Shark Tank exposure, they had a surge of interest, with over 4,000 bras sold before their pitch had even finished airing.

In the subsequent weeks, an additional 16,000 units were pre-ordered.

Daymond John’s team played a crucial role in scaling operations, assisting with sourcing, vendor relations, and expediting manufacturing processes.

The company introduced various styles of sports bras tailored to different activity levels and body types.

Additionally, they ventured into athleisure apparel, offering items such as tank tops, leggings, and hoodies.

Recognizing the importance of a cohesive brand culture, SHEFIT appointed an Executive Director of Employee and Customer Experience.

In late 2022, SHEFIT faced legal issues when two former executives filed lawsuits against the company. The allegations included wrongful termination, tax evasion, and sexual harassment.

The Moylans denied these claims, and by early 2023, the lawsuits were settled out of court, with specific terms remaining confidential.

At the time of this writing, the company generates approximately $6.57 million in annual revenue and employs around 25 to 80 individuals, according to varying reports.

We’re calling this SHEFIT update a success.

Don’t forget to look at the other company updates from Season 7 Episode 15. You can find our recaps and updates below!

• CO.ALITION Update
• IcyBreeze Update
• 2400 Expert Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.