Entrepreneur Alexandra Ulmer pitched her baby blanket brand during
If you’re short on time, here’s a quick overview of what happened to Au Baby after
Alexandra Ulmer appeared on
|Accepted deal for $80,000 for 35% equity
Shark Tank Au Baby Update
- Entrepreneurs: Alexandra Ulmer
- Business: Baby blankets
- Ask: $80,000 for 25% equity
- Result: $80,000 for 35% equity
- Shark: Kevin O’Leary
Alexandra Ulmer is the founder of Au Baby. She created a line of what she calls the first clean, sustainable baby blanket.
She uses a performance fiber, made just for babies. As a knitwear expert, she created a material that stays clean for up to a year.
But that’s not all. Her blankets are also naturally stain and smell-proof. Au Baby blankets also help to regulate temperature and wick away sweat, for ultimate comfortability.
Her most popular item is her wool popcorn blanket, which is made using 100% extra-fine Morino fiber. Au Baby blankets are also dyed with plants and are guaranteed to not fade with washing.
Guest shark Emma Grede asks Alexandra to share more about her background. Alexandra goes on to share that she’s a knitwear expert, who has worked for large brands, including Nike.
She has also designed performance wear for top athletes like LeBron James. The sharks are certainly impressed with her resume.
Lori Greiner asks why she went into making baby blankets, and not blankets for adults. The entrepreneur says it’s because babies are the most vulnerable to environmental toxins.
Additionally, the majority of baby materials are synthetic, made from polyester and acrylic, which is essentially plastic.
The higher quality fiber does come at a steep cost however. Each blanket costs $74 landed to make, and is made in LA.
The blankets retail for $160, and Alexandra’s lifetime sales are $62,000. In the year before filming, she had $38,000 in sales.
During the year of filming, she’s on track to make $100,000 in sales. Further, all sales are direct to consumer.
Although she doesn’t do traditional digital marketing, she has partnered up with a PR firm that works with juvenile products. While the blankets are beautiful, the sharks are struggling to get on board with the high cost of the products.
Mark Cuban thinks that Alexandra has a long way to go in cracking the marketing code for her brand. For that reason, he is out.
Although Lori likes the blankets, it’s too early for her to invest. While Alexandra tries to convince Lori to stay in, she drops out regardless.
Guest shark Emma Grede loves the product, but it’s just too expensive in her opinion. She encourages Alexandra to bring down the price, but for her, she can’t invest at this point.
Kevin O’Leary is the only remaining shark, and the entrepreneur fights hard to get him on board. After some back and forth, he makes an offer of $80,00 for 50% equity.
She counters for $80,000 for 30% equity. He counters back for 40% equity, and she counters again for 35% equity.
Kevin accepts, and he and Alexandra make a deal. Does everything work out for Au Baby following the deal on
Keep reading our Au Baby update to find out!
In terms of an Au Baby update, it’s still too soon to share how the deal panned out, and whether or not it closed. However, companies on
In addition to a nice boost in sales, her brand has now been featured in front of millions of parents, which should help with marketing.
You can learn more about the products and purchase them on the Au Baby website. The company also offers monogramming services for their blankets, making this a nice baby gift if you can afford the price!
Once the dust settles, we will circle back for a fresh Au Baby update to see what Ali and Kevin are up to.
In the meantime, you can check out our other company updates from Season 15 Episode 13 by following the links below!
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!