Bambooee Update

Bambooee Kitchen Towels Update | Shark Tank Season 5

Paper towels are hands in the kitchen, but they aren’t environmentally friendly. That’s why Noam and Irene Krasniansky have created a bamboo paper towel alternative, as a tree-free solution to kitchen cleanup. Will they earn a deal on Shark Tank Season 5? Find out in our Bambooee update!

Shark Tank Bambooee Update

Bambooee Update

  • Entrepreneurs: Noam and Irene Krasniansky
  • Business: Reusable bamboo kitchen towels
  • Ask: $200,000 in exchange for 10%
  • Result: $200,000 in exchange for 10%
  • Sharks: Lori Greiner

Noam and Irene claim that one 20-sheet roll of their reusable bamboo kitchen towels can be laundered up to one-hundred times, replacing up to 286 rolls of conventional paper towels made from trees. For each roll sold, Bambooee plants a tree.

Bambooee Reusable Bamboo Towel

Bambooee is stronger, more absorbent, and more durable than regular paper towels. And they are machine washable up to 100 times!

We earn a commission if you make a purchase, at no additional cost to you.

The company had been in business for two years at the time of their 2014 appearance. In the year prior to Shark Tank, Noam and Irene’s had achieved $122,000 in sales. In the then-current year, they expected to hit $300,000. One roll of their bamboo cloths cost $12-$15, which the sharks thought was high, but as Lori Greiner pointed out, it saved money in the long run relative to conventional paper towels.

Kevin O’Leary made an offer for $200,000 in exchange for 8% interest, plus the 10% equity in their company as an incentive. Noam said he was interested in the offer, but only if Kevin were able to bring other sharks on board.

Lori Greiner loved the product and called it a hero– she offered the pair their ask– $200,000 in exchange for 10%. Noam and Irene gladly accepted, and they walked away with a deal. What happened next for the company? Keep reading our Bambooee update to find out!

We have great news to report in our Bambooee update! The company is still in business in 2023, with an estimated annual revenue of around $5 million. The expanded product line is readily available for purchase on the Bambooee website, Amazon, and on Walmart online. According to the company’s website, they have planted over 250,000 trees so far, and hope to plant at least 1 million in total.

Would you like to learn about the other companies featured on Season 5 Episode 18? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to stop by our Season 5 Products Page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!