LugBug update

LugBug CarSeat Handle Update | Shark Tank Season 10

The LugBug Handle founder, Nathan Day, pitched his baby carseat accessory during Shark Tank Season 10. LugBug is basically an attachable handle, that helps parents carry their baby’s carseat in a more ergonomic way. Will he carry off a deal for his company? Find out in our LugBug update!

If you’re short on time, here’s a quick overview of what happened to LugBug after Shark Tank!

Nathan Day appeared on Shark Tank Season 10, but ultimately walked away without a deal. In terms of a LugBug update, the company is no longer in business. It seems that Nathan was really relying on a deal with a shark, and unfortunately that did not happen.

Shark: Result:
Lori Greiner  No offer
Kevin O’Leary  No offer
Robert Herjavec  No offer
Mark Cuban  No offer
Barbara Corcoran  No offer

Shark Tank LugBug Update

LugBug update

  • Entrepreneurs: Nathan Day
  • Business: Baby seat carrier handles
  • Ask: $300,000 for 10% equity
  • Result: No deal
  • Shark: None

Founder of LugBug, Nathan Day brought his baby carseat handle attachment to Shark Tank Season 10, Episode 2. He immediately pointed out how physically awkward it is to carry a carseat, and how it can often lead to injuries in parents.

He then invited new dad to twins, Robert Herjavec up to demonstrate the product. A moment later, some surprise guests showed up in the tank, Robert’s wife Kim, and their newborn babies.

Robert proceeded to introduce Haven and Hudson to the sharks, while Kim tried out the product for herself. She agreed that it definitely helped with carrying the carseats more comfortably overall.

In terms of sales, the LugBug retails for $39.99 and costs just under $6 to produce a single unit. Further, Nathan has 4 utility patents, with an additional 6 patents pending world-wide.

Nathan quickly revealed that all of his sales came online in the previous year, an amount that would be nearly $200,000 over the course of that most recent year. However, in the 3 previous years, his sales totaled $283,000.

Kevin O’Leary wants to know if Target or Walmart have been interested in trying the product out in their stores. However, Nathan replies that the giant retailers want to try it out online first.

One of the concerns that the sharks had about Nathan is that he had to invest $750,000 of his own personal money to get the company off the ground initially. Most of the money was apparently spent on manufacturing and patents, which seemed to confuse the sharks.

With that, Mark Cuban shares that although the product is a good one, he’s unsure if people will understand what to do with it. For this reason, he is the first shark to drop out.

Next up is Barbara Corcoran, who drops out over concerns that Nathan spent $750,000 on the company already.

Kevin likes that Nathan has patents, but he questions whether or not people would actually want the product. He’s out next.

Ultimately Robert says there’s an easier way to carry the carseats, compared to what Nathan is offering. However, he applauds Nathan for what he’s accomplished, but despite this he eventually drops out too.

That said, Lori Greiner seemed hesitant to go out immediately. She eventually dropped out, but not before suggesting that Nathan take the product to a baby seat company, and get them to license the product.

In a last ditch effort to get Lori on board, he asks her to help him get a licensing deal, although, she says that he doesn’t need her help to do that.

Did Nathan manage to succeed following Shark Tank, despite not getting a deal? Keep reading our LugBug update to find out!

In terms of a LugBug update, its online presence has seemingly disappeared, except for an Instagram account that hasn’t had any activity for several years. Because of this this, we have come to the conclusion that LugBug is out of business.

Unfortunately, it seems as if many of the sharks were right in their initial assumptions, that there isn’t enough demand for this type of product in the public market. Nathan never seemed to gain enough traction for his company.

Hopefully he’s since been able to move on to something else that he’s equally as passionate about. However, this will sadly be our final LugBug update, and pitch recap.

You can find the other company updates from Season 10 Episode 2 here:

For even more on companies and products, be sure to stop by our Season 10 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!