LugBug update

LugBug CarSeat Handle Update | Shark Tank Season 10

ByAndrew Smith

While carrying his baby in a car seat, Nathan Day hurt his shoulder after the seat swung into his leg and twisted his wrist. The way the handle was shaped made it hard to carry without straining his arm. So, he came up with LugBug, a small handle that clips onto any car seat and makes it easier and safer to carry. Will he carry off a deal for his company? Let’s find out in our LugBug update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to LugBug after Shark Tank.

Nathan entered Shark Tank Season 10, seeking $300,000 for 10% equity in his baby seat carrier handles. Ultimately, he walked away without a deal.

In terms of a LugBug update, the company failed to maintain its early momentum for its baby car seat handle and eventually went out of business.

SharkResult
Kevin O’LearyNo offer 
Barbara CorcoranNo offer
Lori GreinerNo offer
Robert HerjavecNo offer
Mark CubanNo offer

Shark Tank LugBug Pitch

Shark Tank LugBug update
  • Entrepreneur: Nathan Day
  • Business: Baby seat carrier handles
  • Ask: $300,000 for 10% equity
  • Result: No deal
  • Shark: None

Nathan brought his baby car seat handle attachment to Shark Tank Season 10.

He introduced LugBug as a simple add-on handle that makes baby car seats easier and safer to carry.

The handle clips onto any car seat and lets parents lift with a more natural grip, reducing wrist and shoulder strain.

Each unit retails for $39.99 and costs just under $6 to produce. Further, Nathan has 4 utility patents, with an additional 6 patents pending worldwide.

He handed out samples to the sharks. To support his pitch, Robert Herjavec’s wife appeared with their newborn twins in car seats fitted with LugBug handles.

She said the product made the seats more comfortable to carry.

Nathan quickly revealed that all of his sales came online in the previous year, an amount that would be nearly $200,000 over that most recent year.

However, in the last three years, his sales totaled $283,000. He also mentioned he had invested $750,000 into patents.

Kevin O’Leary wants to know if Target or Walmart has been interested in trying the product out in their stores.

However, Nathan replies that the giant retailers want to try it out online first.

Still, Robert wasn’t convinced. He showed the sharks another way to carry a car seat, one recommended by his pediatrician, and said it didn’t require any extra tools.

He didn’t believe the product was necessary and dropped out.

Mark Cuban and Kevin thought the idea was good, but weren’t confident about demand or future sales.

Barbara Corcoran praised Nathan’s pitch but questioned why he invested so much in patents before proving sales.

Lori Greiner liked the concept but suggested licensing it to a baby seat company.

In the end, none of the sharks made an offer. Nathan left without a deal.

Did Nathan manage to succeed despite not getting a deal? Keep reading our LugBug update to find out!

Shark Tank LugBug Update

Our LugBug update found that the company initially gained some attention for its clip-on baby car seat handle. However, the momentum didn’t last.

By mid-2017, LugBug’s Facebook page stopped updating, and its website later listed all products as sold out.

Unfortunately, our LugBug update showed no signs of active operations, even though founder Nathan Day still listed himself as CEO.

Despite the website having gone offline entirely, Nathan still lists LugBug as “open” on LinkedIn, but there has been no social media or retail activity for years.

In the meantime, he has shifted his focus to Cypress Development Group, a luxury home development company.

It’s clear LugBug never gained enough traction in the market, which was a concern some of the sharks had raised during the original pitch.

With no recent sales or updates, the company appears to be shut down. Sadly, this will be our final LugBug update.

You can find the other company updates from Season 10 Episode 2 here:

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.