The Baby Toon Spoon Update | Shark Tank Season 11
10 year old Cassidy Crowley created a toddler spoon that allows little ones to feed themselves, without the risk of injury should they stick the handle into their mouth. She and her mom Lori are hoping to get a shark on board to help their company succeed. Will they get a deal on
If you’re short on time, here’s a quick overview of what happened to The Baby Toon after
The Baby Toon appeared on
| Shark: | Result: |
| Lori Greiner | Accepted deal of $50,000 for 50% equity |
| Kevin O’Leary | No Offer |
| Mark Cuban | No Offer |
| Daniel Lubetzky | No Offer |
| Robert Herjavec | No Offer |
Shark Tank The Baby Toon Update
- Entrepreneur: Cassidy and Lori Crowley
- Business: Silicone 2-in-1 baby and toddler spoons and teether toys
- Ask: $50,000 for 50% equity
- Result: $50,000 for 50% equity
- Shark: Lori Greiner
Cassidy and Lori brought The Baby Toon to
Made of super soft silicone, The Baby Toon is gentle on gums and works as both a baby spoon and a teether.
Cassidy says she got the idea when her baby sister was beginning to feed herself. Her mom, Lori, was concerned about the hard spoon handles hurting her, so Cassidy came up with a solution.
The square shape of the teether/handle aspect of The Baby Toon allows babies and toddlers to hold their own spoon with ease, while also limiting how far the spoon can fit into babies’ mouths. Further, the FDA-grade silicone is soft and gentle on babies’ and toddlers’ gums.
Cassidy shows the sharks her prototype from the science fair, as well as the current product. Each unit costs $6.60 to make and retails for $15, and she has $5,000 in sales.
Ultimately, Cassidy is seeking a shark to take over half of the company, so she can focus on school, and being a 10-year-old. Right off the bat, the sharks are impressed by Cassidy’s entrepreneurial spirit at such a young age, and at how innovative her product is.
Mark Cuban congratulates Cassidy on all that she’s accomplished, however, the product isn’t a good fit for him. For that reason, he is out.
Kevin O’Leary is the next shark to go out because he feels it’s simply too early to invest.
Lori Greiner is impressed with Cassidy, and interested in making a deal. She offers Cassidy $50,000 for 50% equity in The Baby Toon.
Without much hesitation, and before hearing from all of the sharks, Cassidy accepts Lori’s offer. Then, Kevin lets Cassidy sit in his chair, so she can feel what it’s like to be a shark.
What do you think happened with Cassidy’s company following the show? Keep reading The Baby Toon update to find out!
We have great news to share in The Baby Toon update! The company is still in business, earning an estimated $1 million a year. Further, since appearing on
The Baby Toon is currently sold through Munchkin, Amazon, and other retail stores.
There are currently three colors of the spoon, Blue Koala, Lime Alligator, and Mint Elephant, which are all sold for around $6.
Cassidy’s company has a lot of potential for expansion in the baby product niche. That said, this entrepreneur is still a kid.
We imagine that the deal with Lori and getting the licensing deal with Munchkin have helped Cassidy accomplish the goals she shared on the show, enjoying her childhood and focusing on school.
However, if there is any more news on a The Baby Toon update, we will be sure to let you know!
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!