Mama’s Milk Box Update | Shark Tank Season 8

Elena Petzold noticed how tough it was for moms to find stylish, convenient maternity clothes, so she came up with Mama’s Milk Box. It’s a subscription service that sends curated maternity outfits right to your door each month. You get to try them on at home and only pay for what you love, making the whole process flexible and easy. Let’s dive into our Mama’s Milk Box update and pitch recap to find out which shark showed interest in making a deal.

If you’re short on time, here’s a quick overview of what happened to Mama’s Milk Box after Shark Tank.

Elena appeared on Shark Tank Season 8 to pitch Mama’s Milk Box, seeking $200,000 for 20% equity. After her pitch, she left without a deal, as the sharks had concerns about the business’s financial management.

In terms of a Mama’s Milk Box update, the company was forced to shut down its subscription service due to financial struggles. Elena has since moved on to another venture.

Shark	Result
Kevin O’Leary	No offer
Robert Herjavec	No offer
Lori Greiner	No offer
Mark Cuban	No offer
Barbara Corcoran	No offer

Shark Tank Mama’s Milk Box Pitch

• Entrepreneur: Elena Petzold
• Business: Fashionable apparel for breastfeeding moms
• Ask: $200,000 for 20% equity
• Result: No Deal
• Sharks: None

Elena introduced Mama’s Milk Box to the sharks by demonstrating her clothing on a baby doll and explaining how her subscription service worked.

She was looking for an investment to grow her business and reach more breastfeeding mothers across the country.

Mama’s Milk Box is a subscription fashion service that offers stylish, high-quality breastfeeding clothes.

Moms fill out a style profile on the website and then receive a box of 5-7 curated clothing items delivered to their door.

They can try on the clothes, keep what they like, and send back the rest, making it easy and flexible for busy moms who want both comfort and fashion.

Elena proudly mentioned that her service was the first of its kind, designed specifically for breastfeeding moms.

By the time she pitched, she had already made $83,000 in sales.

As her presentation went on, the sharks started raising concerns.

Kevin O’Leary asked about the costs of acquiring customers and managing inventory.

Mark Cuban pointed out other problems, like her debt, sales, and lack of proper bookkeeping.

Barbara Corcoran, Robert Herjavec, and Lori Greiner also questioned whether the business could scale and make enough profit.

Elena shared that producing her inventory cost her $120,000, but her revenue was only $100,000, giving her a slim 20% margin.

She also had $160,000 in inventory and was relying on a line of credit and several credit cards.

When Robert asked how much she had spent on the business, she couldn’t give him a clear answer.

As the sharks dug deeper, Kevin emphasized that her business had two major issues: high customer acquisition costs and inefficient inventory management.

Elena tried to defend herself, but her responses were often unclear, and she interrupted the sharks’ questions. Barbara even suggested she slow down and let them speak.

The more she talked, the clearer it became that Elena didn’t have a solid handle on her finances.

Kevin, Mark, and Barbara dropped out because she could not answer basic questions about spending and inventory.

Robert followed, frustrated by her vague answers.

Lori was the last to exit, saying the subscription model wasn’t a fit.

In the end, Elena left without a deal. Let’s find out where the company is today in our Mama’s Milk Box update.

Shark Tank Mama’s Milk Box Update

Our Mama’s Milk Box update found that the company stayed afloat for nearly two years, even without the sharks’ backing.

However, by November 2017, the business couldn’t keep up, and the subscription service had shut down.

Though Elena had initially planned to sell her designs directly to consumers, by November 2018, Mama’s Milk Box was fully closed.

At the time of writing our Mama’s Milk Box update, Elena is a Chief Marketing Officer in Pittsburgh and is launching a new bracelet startup called Bucky and Bling.

Unfortunately, this is our final Mama’s Milk Box update.

Interested in more company updates from Shark Tank Season 8 Episode 13? Get them here:

• Grease Bags Update
• Pinblock Update
• Nice Pipes Apparel Update

Before you go, check out our Shark Tank Season 8 page for more updates.