Bite Toothpaste Bits Update | Shark Tank Season 11
Asher Hunt and Lindsay McCormick pitched their eco-friendly toothpaste tablets during
If you’re short on time, here’s a quick overview of what happened to Bite Toothpaste after
Entrepreneurs Asher Hunt and Lindsay McCormick appeared on
| Shark: | Result: |
| Mark Cuban | $325,000 for 15% equity, contingent on selling through Amazon |
| Kevin O’Leary | $325,000 for a 20% equity |
| Katrina Lake | No offer |
| Lori Greiner | No offer |
| Robert Herjavec | No offer |
Shark Tank Bite Toothpaste Update
- Entrepreneurs: Asher Hunt and Lindsay McCormick
- Business: Eco-friendly toothpaste tablets
- Ask: $325,000 for 5% equity
- Result: No deal
- Shark: None
Bite Toothpaste Bits aren’t an entirely unique product, but the entrepreneurs’ approach certainly is. Lindsay McCormick and Asher Hunt decided that they didn’t like the waste most ‘normal’ tube toothpaste produced, and found that they used many unnecessary harsh chemicals.
Bite Toothpaste Bits are a plastic-free and travel-friendly way to brush your teeth. Perfectly portioned for easy travel and mess-free brushing.
Their solution? Natural toothpaste bits in recyclable bottles, which can be renewed on a subscription service. The toothpaste tablets are also vegan, cruelty-free, and gluten-free.
However, it’s the sales that ultimately lure the sharks in–they project $1.3 million in sales by the end of the year.
Although guest shark Katrina Lake loves the product, she also notes that this toothpaste doesn’t have fluoride. She stopped using similar products in the past, because of concerns from her dentist.
Lindsay responds that they are looking into formulating an option with fluoride. They’d be the only toothpaste tablet company in the US doing this.
Kevin O’Leary is also concerned, as he often is, about the product not being proprietary. Because it’s a competitive market, their costs will only increase as sales fall off (once their competitors key in on the market or the fad ends).
On the back of these concerns, Katrina dropped out of the deal due to the crowded market. Robert Herjavec, on the other hand, dropped out too, due to the low equity percentage.
Surprisingly, Kevin makes an offer of $325,000 for a 20% stake in the company. It’s a high ask, but there is a high risk for him. Before they can answer Kevin’s offer, Lori Greiner drops out as well, as she doesn’t think it’s a good idea for her.
Mark Cuban wants to make an offer, too. He wants the entrepreneurs to try selling on Amazon again (the first try didn’t go so well).
When they agree, he offers them $325,000 for 15% equity. Then, the entrepreneurs counteroffer for 5% equity, plus 2% advisory shares. Subsequently, Mark is not okay with this lower equity deal.
Kevin asks what they’re looking to do as far as equity, and the entrepreneurs reveal that they are not going to give away more than 7% equity. They declined Mark’s deal and then declined Kevin’s counteroffer for 20% equity.
Unfortunately, they walk out of
Keep reading our Bite Toothpaste update to find out what happened following the show!
We have good news to share in our Bite Toothpaste update. Despite not taking Mark’s deal, Bite eventually took Mark’s advice and ultimately started selling on Amazon again.
Their sales through Amazon and the Bite Toothpaste website, remain consistent, despite numerous obstacles. Our research revealed that the company is doing about $4 million annually.
Additionally, the company has expanded their line of personal care products to include, Body Balm, Whitening Gel, Cleansing Bars, and Deodorant, and all are eco-friendly, and they still offer subscriptions.
If we get any more news on a Bite Toothpaste update, we will let you know!
You can find the other company updates from Season 11 Episode 14 here:
For even more on companies and products, be sure to stop by our Season 11 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!