Naturally Perfect Dolls Update | Shark Tank Season 8

Angelica and Jason Sweeting discovered that dolls in the market failed to represent the diverse beauty of girls of color, leaving many young girls without toys that reflected their image. To solve this, they created Naturally Perfect Dolls, which are designed with realistic features, natural hair, and empowering stories to help girls celebrate their unique beauty. Will the sharks help them rewrite the narrative for young girls of color? Let’s dive into our Naturally Perfect Dolls update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Naturally Perfect Dolls after Shark Tank.

Angelica and Jason entered Shark Tank Season 8, seeking $200,000 for 20% equity in Naturally Perfect Dolls. After making their presentation, they landed a deal with Daymond John for $200,000 for 30% equity, with 60% going to the founders and 10% to charity.

In terms of a Naturally Perfect Dolls update, the company experienced a surge in interest following its episode airing. Unfortunately, they were unable to meet customer demands due to lack of funding. Despite a rebranding effort, Naturally Perfect Dolls ultimately went out of business.

Shark	Result
Daymond John	Accepted offer of $200,000 for 30%, with 60% going to the founders and 10% to charity
Kevin O’Leary	No offer
Mark Cuban	No offer
Lori Greiner	No offer
Robert Herjavec	No offer

Shark Tank Naturally Perfect Dolls Pitch

• Entrepreneurs: Angelica and Jason Sweeting
• Business: Culturally inclusive dolls
• Ask: $200,000 for 20% equity
• Result: $200,000 for 30%, with 60% going to the founders and 10% to charity
• Shark: Daymond John

Jason and Angelica shared that the mission behind Naturally Perfect Dolls is to challenge conventional beauty standards by offering young girls toys that truly reflect their diverse appearances.

Angelica emphasized that today’s children are constantly bombarded with unrealistic beauty standards, which inspired her and Jason to start Naturally Perfect Dolls.

They sought an investment to grow their business, expand their product line, and spread their empowering message to a larger audience.

Naturally Perfect Dolls sell dolls that represent children of various ethnicities, particularly African American and Latino girls.

They primarily sell directly to consumers online but are also exploring retail partnerships.

In addition to their commercial goals, they emphasize social impact by promoting diversity and inclusion through charitable efforts.

The entrepreneurs designed their product line with high-quality construction to ensure durability and realism.

Their target customers are parents of children of color and individuals who value diversity in toys.

The entrepreneurs aim to boost children’s self-esteem by creating dolls that represent a wider range of beauty. This allows kids to see themselves reflected in their toys.

The couple began with a $1,500 investment, and after launching their first doll in May 2015, they quickly sold out, allowing them to expand their product line.

However, the sharks raised concerns about the production costs, as each doll costs $35 to make and sells for $85, resulting in a 58.82% profit margin.

Angelica and Jason explained that switching to a new manufacturer could lower the production cost to $10.30 per doll. This change would boost the profit margin to 87.88%.

Despite this, some sharks remained doubtful.

Kevin O’Leary mentioned that larger companies like Mattel had attempted similar ventures without success. For that reason, he’s out.

Lori Greiner and Robert Herjavec also opted out due to the high price point and tough industry competition.

Mark Cuban followed, stating that while he admired the company’s mission, it could complicate the business.

Daymond John, however, resonated with the entrepreneurs’ mission and offered $200,000 for 33.3% equity.

After negotiations, they agreed on 30%, with 10% allocated to charity and the remaining 60% to Jason and Angelica.

Feeling confident in Daymond’s support, the couple accepted the deal.

Let’s get a Naturally Perfect Dolls update to see how the partnership between the couple and Daymond eventually turned out.

Shark Tank Naturally Perfect Dolls Update

Our Naturally Perfect Dolls update found that the deal with Daymond John never closed due to internal disagreement.

Naturally Perfect Dolls, like many Shark Tank companies, saw a huge spike in interest after their appearance.

However, when their deal with Daymond John fell through, they struggled to keep up with the flood of orders since they didn’t have the funding they needed to grow the business.

As of December 2018, the company was still accepting orders, but many customers never received the dolls they paid for.

Frustrated parents were left without answers. Our Naturally Perfect Dolls update found that the entrepreneurs eventually took down their website and social media pages.

In an interview, Angelica admitted that while the exposure from Shark Tank was initially positive, the lack of funding severely hurt their business.

In a final attempt to revive their venture, the couple rebranded as Mayzeepedia.

They launched a Kickstarter campaign for a new line of multicultural action figures called Epic Elements, inspired by elements from the periodic table.

Unfortunately, this project also failed to gain traction.

At the time of writing, Naturally Perfect Dolls is no longer in business, and customers who ordered dolls did not receive refunds.

It appears this will be our final Naturally Perfect Dolls update.

Interested in the other company updates from Shark Tank Season 8 Episode 12? Check them out here:

• PDX Pet Products Update
• Basic Outfitters Update
• Victory Coffees Update

Before you go, check out our Shark Tank Season 8 page for more updates.