Joe’s Gourmet Fish Fry Update | Shark Tank Season 9

Joe’s Gourmet Fish Fry was featured on Shark tank Season 9 and was pitched by husband and wife entrepreneurs Maranda and Joe Dowell. They were seeking an investment of $150,000 in exchange for 15% equity in their company. Let’s see how the negotiations took place during this episode before we jump ahead and give you a Joe’s Fish Fry update.

Shark Tank Joe’s Fish Fry Update

Joe’s Fish Fry Update

  • Entrepreneurs: Joe Dowell and Maranda Dowell
  • Business: Gourmet fish fry
  • Ask: $150,000 for 15% equity
  • Result: $150,000 for 25% equity
  • Sharks: Daymond John

Kevin O’Leary raised some financial questions and wanted to know about Joe’s Fish Fry’s margins. Maranda responded and told Kevin that it costs the company about $1.22 to make a single package and that consumers can directly purchase a package for $4.99.

Joe's Gourmet Fish Fry 12oz Package

This breading mix for fish is bursting with flavor; A special blend of 7 ingredients including Celery Seed, Turmeric, Orange Peel, Onion, Garlic, Parsley, and Paprika brings out the flavor of fish without a lot of added salt.

We earn a commission if you make a purchase, at no additional cost to you.

The company had recently reached the $400,000 revenue milestone before appearing on Shark Tank.

Joe’s Fish Fry has distributed its product to hundreds of different Walmart locations around the country. Sales are climbing and Joe and Maranda told the sharks that they hope they are interested in potentially making an investment to help their company take the next step in growth.

Kevin was impressed with the company but felt that the valuation was too steep to overcome. He ultimately decided to drop out without making an offer.

Lori Greiner shared a similar opinion and also decided to drop out. All of the remaining sharks dropped out with one exception. Daymond John offered $150,000 in exchange for 25% equity of the company.

Joe and Maranda happily accepted the offer and looked forward to their partnership with Daymond. Let’s see what has changed for this company in our Joe’s Fish Fry update.

There’s a lot of good news for Joe and Maranda because our Joe’s Fish Fry update research found that it is now featured its product in more than 1,200 different locations.

Annual revenue continues to tick upward and recently reached a gross revenue milestone of more than $1 million in a single year.

We will keep you posted on any additional Joe’s Fish Fry updates. In the meantime, you can learn more on the official website.

You can find the other company updates from Season 9 Episode 16 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!