Kinfield Update | Shark Tank Season 14

DEET-based mosquito repellents can cause serious side effects, including confusion and brain cell damage. Nichole Powell created Kinfield, a plant-based skincare line offering a natural, DEET-free alternative like Golden Hour, a mosquito repellent made with citronella oil and other natural ingredients. Will Nichole convince the sharks to support her mission of safer, sustainable outdoor products? Let’s dive into our Kinfield update and pitch recap to see if she can seal the deal with a shark.

If you’re short on time, here’s a quick overview of what happened to Kinfield after Shark Tank.

Nichole entered Shark Tank Season 14, seeking $250,000 for 5% equity in Kinfield. After her pitch, they secured a deal with Barbara Corcoran and Tony Xu for $250,000 for 10% equity.

In terms of a Kinfield update, the deal with Barbara and Tony closed successfully and annual revenue has grown to $4 million.

Shark	Result
Barbara Corcoran and Tony Xu	Accepted offer of $250,000 for 10% equity
Lori Greiner	$250,000 for 5% equity, with a royalty of $4 per unit until she got her investment back.
Kevin O’Leary	$250,000 for 5% equity and a $1.50 royalty until he recoups $750,000
Mark Cuban	No offer

Shark Tank Kinfield Pitch

• Entrepreneur: Nichole Powell
• Business: Sunscreen and Clean Bug Sprays
• Ask: $250,000 for 5% equity
• Result: $250,000 for 10% equity
• Sharks: Barbara Corcoran and Tony Xu

Nichole stepped into Shark Tank, determined to replace chemical-laden bug sprays and sunscreens with her eco-friendly brand, Kinfield.

She needs the investment to expand into retail, which she believes is essential for last-minute purchases and building a sustainable business.

Kinfield offers eco-friendly outdoor products, including bug sprays, repellent wipes, recovery products, and sunscreens.

Its standout product, After Hours bug spray, provides 3 hours of protection using natural ingredients like citronella, lemongrass, and vanilla.

Kinfield focuses on providing natural, chemical-free products that are both safe for people and the planet.

By solving common issues like greasy repellents and harmful chemicals found in traditional options, the brand appeals to customers seeking clean alternatives.

The sharks examine their samples. Barbara Corcoran likes the smell of the bug spray.

Customers can purchase either directly through the website or at select retail stores, with an average order value of around $45.  

Nichole launched in the summer of 2019 with $5,000 in sales. By 2020, sales grew to $187,000, and in 2021, they reached $565,000.

By mid-2022, she had hit $1.5 million and was on track to finish the year at $2.1 million.

She hasn’t made any money yet, and all sales are direct to consumers. However, she’s positioned to be profitable in about a year and a half.

Nichole estimates that her customer acquisition costs are $26, and the products sell at a 75%-80% margin.

The Golden Hours costs $4.53 to make and sells for $22, while the sunscreen costs $5.04 to make and sells for $34.

The average order from the website is $45. Eighty percent of sales are online, and Nichole believes retail is important for building a healthy business.

The sharks had several concerns about the business’s profitability and the success it might generate in retail.

Mark Cuban says she’ll need to raise a lot more money to enter retail, so he goes out.

However, Barbara saw some potential and offered $250,000 for 10% equity and a $2 royalty until the investment was paid back.

Kevin O’Leary offered $250,000 for 5% equity and a $1.50 royalty until he recoups $750,000.

Lori Greiner touts her success with Bug Bite Thing, a business she invested in during season 11. That product has over $25 million in sales in two years and is in 30,000 stores.

She offered $250,000 for 5% equity, with a royalty of $4 per unit until she got her investment back.

Guest shark Tony Xu offered $250,000 for 10% equity. Nichole asked if Barbara and Tony could team up to do $250,000 for 10% equity.

Both sharks agree to the revised deal, and Nichole leaves with a deal.

Was this the right move for Nichole? Find out in our Kinfield update.

Shark Tank Kinfield Update

Our Kinfield update found that the deal with Barbara and Tony did eventually close. Nicole was able to use their investment to expand their product line.

They now offer anti-chafe balm, pH-balancing deodorant, micellar wipes, lip balm, hydrating face masks, and anti-itch products.

Furthermore, Nichole successfully entered retail, with Kinfield products now available at Credo, Goop, Anthropologie, Grove Collaborative, Free People, and numerous independent boutiques and salons.

The brand’s growth has been fueled by major media exposure, with features in Vogue, The New York Times, Refinery29, and NYMag’s The Cut.

At the time of this writing our Kinfield update, annual revenue has reached $4 million.

It looks like Nicole is on the right track, and we can’t wait to see where things are in our next Kinfield update!

For more updates on companies from Shark Tank Season 14 Episode 11, check the links below:

• Metric Mate Update
• Wildwonder Update
• Cabinet Health Update

Before you go, check out our Shark Tank Season 14 page for more updates