Surprise Cake Update Shark Tank Season 12
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Surprise Cake Popping Cake Stand Update | Season 12

Mother and son team, Liz Charm and Jordan Long, have come up with a product to reinvent the ultimate party traditions. Their popping cake stand can hide a gift inside, making for an extra special treat. Will the sharks cut the cake, and a deal on Shark Tank Season 12? Find out in our Surprise Cake update!

Shark Tank Surprise Cake Update

Surprise Cake Update

  • Entrepreneurs: Jordan Long and Liz Charm
  • Business: Surprise gifts inside of a cake
  • Ask: $200,000 for 8% equity
  • Result: No Deal
  • Shark: None

Liz and Jordan pitched their company, Surprise Cake, to the sharks on Shark Tank Season 12 Episode 4. Their cake stand has a feature that allows a surprise to pop out of the cake!

Hide Gifts Inside!
Surprise Cake Musical Popping Cake Stand – Happy Birthday Melody

The Popping Cake Stand completely hides gifts inside of the cake and comes with a slide-on Jack-In-The-Box style Music Box Trigger that plays "Happy Birthday". The Popping Stand can support cakes up to 10" in diameter and 6" tall.

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While the idea may sound silly, their patented popping cake stand managed to sell $280,000 worth of stands in 2019.

However, things took a quick turn in the tank when Jordan and Liz told the sharks that they wanted to sell pre-made cakes, and pre-packaged gifts to their customers.

Between this and the high valuation, Surprise Cake left Shark Tank Season 3 without a deal from the sharks.

Keep reading our Surprise Cake update to find out what happened next for the company!

We have good news to share in our Surprise Cake update! The company is still in business, and its products are also selling well on Amazon.

Their popular pop-up cake stand is also available on the Surprise Cake website. While the sharks weren’t excited about their pre-made cake idea, it seems customers loved the idea!

Pre-made cakes with custom gifts are available on their website, so if baking isn’t your thing, you’re in luck!

The company has an estimated $2.5 million valuation, which isn’t too bad despite not getting a deal on Shark Tank Season 12.

For updates on the other products featured on Season 12 Episode 4, check out the links below:

For even more Shark Tank product updates, be sure to check out our Season 12 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!